The omnichannel advantage
Episode description
In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest research on omnichannel campaigns.
From understanding the right mindset to choosing the perfect medium, Sara shares why omnichannel is more important than ever in today’s fast-paced digital landscape and covers the role of cutting-edge technologies - like AI - in shaping the future of omnichannel advertising.
Find the report here: https://www.thetradedesk.com/our-demand-side-platform/omnichannel-advertising
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