Unpacking Digital Adspend 2024
Episode description
In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK.
Together, James and Tom delve into what’s behind the market’s 13% growth, the continued dominance of mobile, video and social formats and what the numbers could mean for 2025. From shifting consumer behaviour to macroeconomic headwinds, it’s a deep dive into the trends shaping digital ad investment.
Plus, listen out for a cheeky cameo from our very own Chief Digital Cheerleader, Joy!
Explore Adspend here: https://www.iabuk.com/adspend
Book Engage now: https://www.iabuk.com/events-training/engage-2025
Hosted on Acast. See acast.com/privacy for more information.