In this episode of the GrowthTLDR, with talk to Gibson Biddle , who has led product for Netflix, Chegg, and advised companies like Metromile, NerdWallet, and more. We talk to Gibson about why some companies manage to become so successful. We discuss the importance of product strategy, consumer science, and company culture. We get into how consumer science was pivotal to Netflix’s success and why Netflix’s founder Reed Hastings was so focused on making it a core part of their companies culture. W...
Sep 15, 2020•48 min•Ep. 151
In this episode of the GrowthTLDR, we talk to Eli Schwartz , a growth advisor to B2B and B2C companies, increasing their traffic via search. We talk to Eli about when companies should consider investing in search. We dive into building a forecasting model for SEO, why it’s so hard, how to get a somewhat accurate version, and how the best SEO approaches their work as a product manager. Happy Growing!
Sep 10, 2020•33 min•Ep. 150
In this episode of the GrowthTLDR, we talk to Pulkit Agrawal , the CEO and Co-Founder of Chameleon. Chameleon provides companies with tools that help drive better product success via onboarding, feature adoption, and better upgrades. We talk to Pulkit about the repeatable formula to improve user engagement, why product marketing needs to be more accountable to user onboarding, and how product-led growth will change how we build products. Happy Growing!...
Sep 08, 2020•37 min•Ep. 149
In this episode of the GrowthTLDR, we talk about the relationship between marketing and data and how some of the world's best companies use data to optimize their go-to-market. We talk about the benefits of being an expert in your customer versus an expert in data, along with examples of world-class brands that excel in being customer experts. We talk about the importance of metrics and prioritizing the metrics that matter most to your growth over the next 6 to 12 months. We talk about how impor...
Sep 03, 2020•30 min•Ep. 148
In this episode of the GrowthTLDR with talk to Adelina Peltea , the VP of Growth at Holded, a 70 person company based in Barcelona selling business software to SMBs. We talk to Adelina about her role as VP of Growth, where she manages the full customer lifecycle - marketing, sales, and customer success. We talk to Adelina about the benefits of having cross-functional pods managing different parts of the go-to-market. We got into the three-step plan she developed to help Holded grow and what sign...
Sep 01, 2020•34 min•Ep. 147
In this episode of the GrowthTLDR, we're back with another Swipefile, where we talk about adding motivation and removing friction. Most of the goals marketing and growth teams have can be categorized as either adding motivation or removing friction. We talk about some common ways marketers add motivation, some great examples of how companies remove friction, and why product-led companies need to approach them differently. Happy Growing!
Aug 27, 2020•24 min•Ep. 146
In this episode of the GrowthTLDR, we talk to James Currier , managing partner at NFX guild, serial entrepreneur, and the leading mind on network effects. James and his partners exclusively invest in companies with network effects because those companies end up being a lot more profitable. We talk to James about the most common types of network effects, how companies can add network effects to their business, and why the best companies think about building multi-channel games vs. single-player g...
Aug 25, 2020•38 min•Ep. 145
In this episode of the GrowthTLDR, we talk to Holly Chen , a growth advisor to numerous companies, and former global head of growth marketing at Slack. We go into what makes up a winning customer acquisition strategy. We talk about forecasting models, and how you know what hires to make. We talk about the importance of multi-attribution models and how to split your paid advertising budget across both brand and direct response. Happy Growing!...
Aug 20, 2020•38 min•Ep. 144
In this episode of the GrowthTLDR, we talk to Daniel Scrivner , the CEO of Flow, the modern project management tool for teams. Flow is a company at 2 million in ARR with 15 employees and has 300,000 teams who use them across 140 countries. Daniel joined as CEO almost 18 months ago. We talk to Daniel about what he focused on when becoming CEO to re-accelerate Flow's growth. We discuss the challenges of differentiating your product in a crowded market, why it's better to focus on doing a couple of...
Aug 18, 2020•39 min•Ep. 143
In this episode of the GrowthTLDR, we talk about a great article from Bangaly Kaba called - "The Adjacent User Theory." We summarize the main takeaways from the article and discuss how they might apply to other areas of marketing. We talk about the importance of creating content for adjacent content topics, knowing when to pivot to new growth channels, and how to enrich personas with real-world data. Happy Growing!
Aug 13, 2020•28 min•Ep. 142
In this episode of the GrowthTLDR, we talk to Rishi Mallik , the VP of Growth at Workato. Workato is an integration and automation company, and Rishi's growth team's goals are to generate more revenue for the business. We talk about the structure of the growth team at Workato and how they partner with marketing, product, and sales. We cover some of the most impactful wins from Rishi's growth team and how they've improved critical metrics like sales response times to inbound leads and triggering ...
Aug 11, 2020•38 min•Ep. 141
In this episode of the GrowthTLDR, we're back with another Swipefile on why marketing should be accountable for revenue. We discuss how marketing goals are separated into the things you can and can't measure. We cover the most common business models in B2B and the ownership of go-to-market metrics across different teams. We then get into how marketing can be held accountable for revenue in all these models, and how they can use that to build a forecast model to identify areas to invest in for gr...
Aug 06, 2020•27 min•Ep. 140
In this episode of the GrowthTLDR, we talk to Johnny Bourafhat , the CEO and founder of Hopin. Hopin is a virtual events platform and has grown a lot over the past four months. After launching the product in private access in March, they've gone from 6 employees to over 93, with tens of thousands of customers. We talk to Johnny about how being a remote company has helped them grow so fast. We also dig into why Johnny as chosen to keep the company in private access, how he thinks about navigating...
Aug 04, 2020•36 min•Ep. 139
In this episode of the GrowthTLDR, we talk to Jimmy Daly , the founder of SuperPath, a community to help content markets have incredible careers. We get into all aspects of content marketing - - Why the best content marketers often want to stop writing content. - How content marketers can be more valuable if they understand how the business makes money and how sales at their company work. - Who are the best people to hire as content marketers - Why is writing art, but content marketing is an acq...
Jul 30, 2020•36 min•Ep. 138
In this episode of the GrowthTLDR, we talk to Abhi Ramesh , the CEO, and founder of Misfits Market. Misfits Market is direct to consumer grocery business where they resell grocery items via a subscription box at a substantial discount. They've also grown to over 700 employees in 20 months and raised over $100 million in funding. We talk to Abhi about the Misfits Market business model. We get into how they make money, how Abhi thinks about the long-term defensibility of the business, the critical...
Jul 28, 2020•36 min•Ep. 137
In this episode of the GrowthTLDR, we discuss what skills are the most under-valued in marketing. We get into the art of persuasion, and why all marketers should invest time into learning both copywriting and sales. We give some of the best resources and methods to get started. We also discuss why prioritization is such a critical skill, why the best leaders need to make tough choices and how teams can rally around priorities even if they disagree on what they are. Happy Growing!...
Jul 23, 2020•28 min•Ep. 136
In this episode of the GrowthTLDR, we talk to Camille Ricketts , the head of marketing at Notion. Notion's last raise was $68 million, and they've quickly become the go-to collaboration tool for many companies. Camille talks about what it's like to be leading the marketing team in such a fast-growing company. We talk about what Camille and her team are most focused on right now, including the hires she plans to make. We discuss the importance of community, and how marketing can help build it, an...
Jul 21, 2020•35 min•Ep. 135
In this episode of the GrowthTLDR, we talk about how you build a foundational layer for growth. Most of the content published on growth talks to the experiments, hacks, and tips that can improve your core metrics - acquisition, activation, monetization, retention. However, none of those things are impactful if you haven't built the right growth foundation. We talk about the three parts of your growth foundation that are critical for your success - creating a common language dashboard, getting th...
Jul 16, 2020•30 min•Ep. 134
In previous episodes of the GrowthSwipeFile, we talked about the future of B2B marketing, including the shift to B2C2B go-to markets . With that shift to B2C2B, companies need to find ways to market products to the consumers of those products. Marketing your product to consumers isn't easy, you need something that scales, and provides value to your user without them needing to pay you money immediately. In this episode of the podcast, we're going to discuss the more common ways to market your pr...
Jul 14, 2020•27 min•Ep. 133
In this episode of the GrowthTLDR, we have another Swipefile, as we discuss the shift from B2B to B2C2B go-to markets. But what do we mean by B2C2B, and how do your go-to-market motions differ from traditional B2B? We discuss how the rise in product-led growth has shifted focus from buyers to consumers of software, some of the more common B2C2B business models, and how you can successfully market to both your consumer and buyer. Happy Growing
Jul 09, 2020•36 min•Ep. 132
In this episode of the GrowthTLDR, we talk to PJ Taei , the founder and CEO of Uscreen, a platform to help people monetize their videos. It's no secret that online videos are a rapidly growing market, and the pandemic has only added fuel to that fire. We talk to PJ about how he bootstrapped Uscreen to 50 employees, with over 4 million active users on their platform. We cover how challenging growth is, and the reasons Uscreen struggled in their first three years. We talk about Uscreen's current g...
Jul 07, 2020•40 min•Ep. 131
In this episode of the GrowthTLDR , we talk about all things distribution tams. We discuss how the path to growth for most B2B companies looks the same and how we spend most of our time trying to grow from a company of marketing channels incrementally. But, we don't spend very much time figuring out how much growth is available on these marketing channels. We discuss if it's possible to build a total addressable market for the channels you want to grow from incrementally, and give some examples ...
Jul 02, 2020•35 min•Ep. 130
In this episode of the GrowthTLDR, we talk to Aydin Mirzaee, CEO and Co-Founder of Fellow. Fellow is the third company Aydin and his co-founders have launched, and it helps managers to have more productive meetings. We cover how Aydin managed to sell fellow to Shopify before they ever had a product. They now have over 5,000 users on the fellow app. We get into how fellow was able to acquire so many users, how Aydin decided on freemium as their go-to-market, and how Aydin thinks about focusing in...
Jun 30, 2020•39 min•Ep. 129
In this episode of the GrowthTLDR, it's another SwipeFile, and we discuss the playbook of hiring marketing & growth talent. We cover why it's crucial to apply marketing and growth thinking to build your talent pipeline, find talent in places that others aren't looking, and some of the best tips we've found to get the best people to join your company. Happy Growing!
Jun 25, 2020•30 min•Ep. 128
In this episode of the GrowthTLDR, we talk to Jeff Gothelf, author of Lean UX and Forever Employable , about developing fantastic products and applying product thinking to your career. We cover why it's critical to take a problem, not a solution approach to developing products. How companies can build customer research into their culture, the MVP approach to developing products and how to have jobs chasing you, versus you chasing jobs. Happy Growing!...
Jun 23, 2020•42 min•Ep. 127
In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future. We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams could fundamentally change, and why we should think about customer experience automation vs. marketing automation. Happy Growing!
Jun 18, 2020•27 min•Ep. 126
In this episode of the GrowthTLDR, we talk to Andy Raskin, who helps companies with their strategic messaging and positioning. It's not easy standing out from the competition today. To do so, you need to have a story that separates you from everyone else. Andy helps companies do just that. We talk about why a companies sales deck is the best test of being able to construct a story that works for your prospects. It gives you the most immediate feedback. We talk about Andy's framework that he uses...
Jun 16, 2020•37 min•Ep. 125
In this edition of the GrowthSwipeFile, we ask is it possible to add defensibility into your marketing efforts? Successful businesses have some competitive advantages that help the company to become successful. But the truly successful businesses have some form of defensibility, which helps them maintain that success. We get into the differences between competitive advantages and defensibility. We cover the most common types of defensibility that successful businesses have. And, we then ask, how...
Jun 11, 2020•34 min•Ep. 124
One of the more advanced ways you can create demand for your product or service is to create a free tool. However, most free tools developed by marketers were probably not worth the investment. In this edition of the GrowthSwipeFile, we're going to talk about all things free tools. What kind of free tools can marketing develop to improve their metrics, when does it make sense to develop a free tool, and should you build or buy?...
Jun 04, 2020•31 min•Ep. 122
In this episode of the GrowthTLDR, we talk to Waikit Lau about the growth of remote work, and how RemoteHQ provides a virtual office for better collaboration between remote teams. We talk to Waikit about the rapid growth in popularity of remote work, will it last, how did RemoteHQ launch and generate their first customers, should remote employees get paid differently, and how COVID affected his growth plans.
Jun 02, 2020•36 min•Ep. 121
