EP138: Why Writing is Art, but Content Marketing is an Acquisition Channel

In this episode of the GrowthTLDR, we talk to Jimmy Daly, the founder of SuperPath, a community to help content markets have incredible careers.

We get into all aspects of content marketing - 

- Why the best content marketers often want to stop writing content.

- How content marketers can be more valuable if they understand how the business makes money and how sales at their company work.

- Who are the best people to hire as content marketers

- Why is writing art, but content marketing is an acquisition channel, and why you need both.

Happy Growing!