EP122: How to Grow Through Free Tools

One of the more advanced ways you can create demand for your product or service is to create a free tool. However, most free tools developed by marketers were probably not worth the investment.

In this edition of the GrowthSwipeFile, we're going to talk about all things free tools. What kind of free tools can marketing develop to improve their metrics, when does it make sense to develop a free tool, and should you build or buy?