This year’s Adobe Summit was packed with exciting announcements and innovations. From the launch of Adobe Commerce as a Cloud Service and the Adobe Developer App Builder to the introduction of Adobe Commerce Optimizer, there was no shortage of groundbreaking news. Adobe also unveiled a powerful suite of ten purpose-built AI agents, all built on the Adobe Experience Platform’s new Agent Orchestrator. This month on The Funnel, hear from Blue Acorn iCi’s Tera Simon to learn more about Adobe Summit’...
Apr 09, 2025•23 min•Ep. 55
What does it mean to be enterprise ready, and how can organizations start on the path to improving their commerce experiences today? On this episode of The Funnel, Doug Hatcher, Blue Acorn iCi’s Solution Consultant, joins the show to explain why organizations should consider modern commerce architectures and how teams can become more enterprise ready. Listeners will learn: About the benefits of becoming API-first The obstacles that come with not adopting a modern commerce architecture Ways to im...
Dec 17, 2024•21 min•Ep. 54
Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase. What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger shoppers? On this episode of The Funnel, Blue Acorn iCi's Director of Digital Solutions Consulting, Reb...
Nov 06, 2024•28 min•Ep. 53
This month on The Funnel, hear from Blue Acorn iCi’s Ashley Mut on how organizations can benefit from providing a seamless customer experience with the help of a customer engagement team. Listeners will learn: The impact of having customer engagement as a business focus The potential challenges associated with having a customer engagement team How technology changes have impacted customer expectations and experiences Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow ...
Jul 16, 2024•17 min•Ep. 52
This month on The Funnel, hear from Blue Acorn iCi’s Chase Bruch on how organizations are evolving their analytics efforts with applications within Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer. Listeners will learn: -More about the applications within Adobe Experience Platform -How companies are evolving their personalization efforts with this technology -How the platform is utilizing AI capabilities Follow Blue Acorn iCi on...
May 21, 2024•30 min•Ep. 51
A lot was covered during this year’s Adobe Summit, such as: Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content. Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes. Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content. AI Assistant - This can be used to help teams cre...
Apr 25, 2024•14 min•Ep. 50
Hear from Blue Acorn iCi experts about their most impactful moments during Adobe Summit 2024.
Apr 08, 2024•9 min•Ep. 49
Many businesses are making decisions based on data that isn’t real. It is reported that around 20% of website traffic is generated by bots. This month on The Funnel, hear from Blue Acorn iCi’s Jim Gordon on how bots are impacting marketing budgets and what organizations should do to arm themselves with the most reliable data. Listeners will learn: -The marketing impacts of bots on advertising budgets -How to approach detecting bots -If there is a healthy website percentage that contains bots Fol...
Feb 28, 2024•25 min•Ep. 48
Adobe’s Edge Delivery Services is a composable set of services that allows for a high degree of flexibility in authoring content on a website. It takes only a few seconds to go from editing to seeing the content live online. Recently, Blue Acorn iCi migrated its website from WordPress to Edge Delivery Services because of the many pain points the marketing team faced when publishing content. The new Blue Acorn iCi website features a new look, a robust content authoring experience, and a user expe...
Jan 24, 2024•19 min•Ep. 47
In today’s digital world, customers expect a certain level of personalized experiences when interacting with brands. This month, hear from Adam DiTomasso on how businesses can start implementing hyper personalized experiences with customer data platforms (CDPs) and the benefits in doing so. Listeners will learn: 1. How businesses can start to create personalized experiences. 2. More about what hyper personalization is. 3. What a CDP is and how organizations can take advantage of this technology....
Dec 20, 2023•13 min•Ep. 46
To deliver the right solutions for customers, businesses need the right data and AI tools to track customer preferences and improve continuously. Technology such as ChatGPT has paved the way for companies to start experimenting with generative AI, but what are the negative impacts associated with this adoption, and do customers want to interact with something like an AI chatbot? This month, Anoop Kumar, AVP, Senior Principal Technology Architect, Digital Experience at Infosys, joins the show to ...
Nov 15, 2023•27 min•Ep. 45
Did you know that the more companies adopt digital commerce capabilities, the better they perform? Infosys found that a 10% increase in adoption correlates with a 3% increase in performance on customer, financial, and strategic outcomes. When organizations invest in automation and artificial intelligence (AI), they can improve overall performance by 1%. Prabha joins The Funnel to talk more about how companies can start implementing hyper immersive and automated experiences to increase performanc...
Sep 12, 2023•21 min•Ep. 44
When organizations streamline internal processes and improve their content supply chain, they can ensure the right content reaches the right audience at the right time while maximizing impact and business value. Adobe’s Matthew Purdon, Sr. Product Director leading Adobe's Content Supply Chain, joins The Funnel to talk about personalizing content at scale with a content supply chain. Listeners will learn: -The impact an optimized content supply chain has on a business. -The biggest hurdles organi...
Aug 08, 2023•22 min•Ep. 43
The term data quality refers to the credibility of data and how an organization trusts recommendations and insights from that data source. Jeremy Linhardt explains how to monitor and measure data quality in this episode of The Funnel: A Digital Experience Podcast. About Jeremy Linhardt: Jeremy is a marketing technology consultant with Blue Acorn iCi’s Customer Intelligence Department. With over 20 years of experience, he helps marketing organizations gain insights from user behaviors. For the la...
Jul 11, 2023•20 min•Ep. 42
Did you know that according to Invesp Consulting it costs up to 5 times more to acquire a new customer than it costs to retain one? While brands spend millions of dollars on commerce sites, close to 98% of consumer visits do not end in a transaction. On this episode of The Funnel: A Digital Experience Podcast, guest Aimee Sutton uncovers Canopy Commerce Services and the impact it has on customer experiences. About Aimee Sutton: Aimee Sutton is Head of Commerce Services at Blue Acorn iCi. She lea...
Jun 06, 2023•13 min•Ep. 41
What do organizations miss if they don’t have a delivery team? How are delivery teams instrumental to an organization? During this episode, Divya Kandikatti joins the show to speak more about delivery management and how she engages with potential clients on their transformation journey while helping them make the right decisions. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Divya Kandikatti: https://www.linkedin.com/in/divya-kandikatti/...
May 03, 2023•14 min•Ep. 40
Adobe Summit 2023 was back in person this year. Attendees explored topics such as content supply chain, generative AI, personalization at scale, product experience, and so much more! If you couldn’t attend the event and want the inside scoop on all things Summit, this episode is for you. Emily Wilhoit, Chief Marketing Officer at Blue Acorn iCi, joins us to discuss the event’s themes, takeaways, and learnings. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Guest: E...
Apr 04, 2023•15 min•Ep. 39
Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring your website is accessible to everyone, you not only make it usable for individuals with disabilities but also improve the overall user experience for anyone who visits your website. This month Sean Whelan, Accessibility Manager at Blue Acorn iCi, joins us to discuss accessibility guidelines, top accessibility issues overlooked, and how businesses ca...
Mar 28, 2023•13 min•Ep. 38
Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.
Mar 15, 2022•19 min•Ep. 37
Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.
Feb 03, 2022•23 min•Ep. 36
In this interview, Brian Coleman, SEO Specialist at Blue Acorn iCi, discusses how brands can prep their SEO for 2022. He covers: Changes to Google, including Google Core Web Vitals The role of user intent in SEO How SEO aligns with the overall marketing strategy How SEO affects the user experience What outdated SEO tactics brands no longer need to include in their strategy
Nov 09, 2021•24 min•Ep. 35
Navin Kumar, Principal Consultant, Digital Marketing at Infosys, shares what business value customer data platforms (CDPs) provide: What business challenges customer data platforms (CDPs) solve How a CDP can enhance the customer experience How to choose and implement a CDP solution
Sep 15, 2021•31 min•Ep. 34
In this episode of The Funnel, we interview Erica Rooney, VP of Employee Experience at Blue Acorn iCi. We cover how to keep employees engaged while working from home, what the return to work could look like post-pandemic, and tips for enhancing the employee experience.
Aug 26, 2021•26 min•Ep. 33
Customer service representatives have gone from strictly problem solvers to personal shoppers and sales drivers. We interviewed Rachel Fefer, Director of Enterprise Partnerships at Gorgias, for the latest trends shaping customer service, top customer service frustrations, and what a brand can do this month to start enhancing the customer service experience.
Jul 19, 2021•22 min•Ep. 32
Chris Guerra, Co-CEO at Blue Acorn iCi, discusses the pros and cons of accepting cryptocurrency to help brands and retailers decide if it's right for their online store.
Jun 09, 2021•25 min•Ep. 31
Chris Guerra, Co-CEO at Blue Acorn iCi, shares how B2C and B2B brands can deliver effective omnichannel experiences, including real-life examples, what the future of omnichannel will look like, and what a brand can do in the next 30 days to kick-off or enhance their omnichannel experience.
Mar 12, 2021•25 min•Ep. 30
Adam Coyle, CEO at Digital River, shares his top strategies for brands to expand globally and win locally with a direct-to-consumer channel. During the interview, he answers when is the right time to expand globally, what cultural nuances a brand needs to consider before entering a new marketing, and why a DTC channel is the best way to personalize and localize the customer experience. For more information about localizing the customer experience, download Blue Acorn iCi and Digital River's eBoo...
Feb 11, 2021•24 min•Ep. 29
Starting where we left off last month, Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, continue their discussion about enhancing the customer experience in financial services. In this episode, they cover how to use data to optimize customer experience and embrace organizational change.
Dec 10, 2020•26 min•Ep. 28
Even if you're not in the financial services industry, this is a must-listen for any company interested in optimizing their customer experience or starting their digital transformation! Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, share their expert insights into enhancing the customer experience in financial services. Yasir and Mark cover how COVD-19 has affected the industry, what trends are shaping financial services, and what customers ex...
Nov 16, 2020•27 min•Ep. 27
Is direct-to-consumer on your roadmap? Taylor Boucher, VP of Digital Commerce at Blue Acorn iCi, discusses why now's the time to go DTC, why Shopify Plus is a good option for brands that need to quickly build a DTC store, and what other factors to consider when going DTC.
Oct 15, 2020•14 min•Ep. 26
