From marketing and promotion tips to technical tactics, Aimee and Clare from Blue Acorn iCi share their expert advice to help brands and retailers prepare their digital channels for the holiday season.
What do consumers expect from the mobile customer experience and how has COVID-19 affected those expectations? What can brands do to optimize the mobile customer experience? Chase Bruch from Blue Acorn iCi has all the answers plus three key takeaways at the end of the episode.
Acquiring and retaining customers in today's fast-changing economy takes more than a great product. Experts from Clutch and Magento share how to create an omnichannel loyalty program that delights customers and forms long-lasting relationships.
Today more than ever, brands have unprecedented access to customer data and insights. Find out how Data Science can help you tap into those insights and enhance the customer experience.
SEO expert, Brian Coleman, shares his tips for voice search optimization, how to use voice search to capture new customers, and what steps brands can take this month to prepare for voice search.
What's keeping brands up at night? Fraud. Vid Sukumar from Signifyd shares how brands can protect themselves from fraudulent shoppers while optimizing their revenue.
In this episode, Emily and Shawn from Blue Acorn iCi share how brands, both digitally native and legacy, can deliver experience drive commerce and personalize each step of the customer journey.
Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for working with a performance marketing agency and how she collaborates with brand agencies.
Jackie and Luke from Deck Commerce share their insights into what steps brands need to take to ensure they can scale their business—from common challenges brands run into and how to future-proof your brand to signs your brand needs an OMS.
What does ADA web compliance mean for ecommerce? What steps can brands take to be ADA compliant? Meg O'Connell, CEO & founder of Global Disability Inclusion, and Sheridan Walker, IT consultant, share their insights and tips.
Joachim Klein, President & COO at Threekit, discusses the visual economy and shares his tips for ecommerce imagery, 3D visualization, and leveraging augmented reality.
We chat with experts from Klaviyo about Owned Marketing in ecommerce. Find out how Owned Marketing helps brands with customer retention and loyalty, as well as what questions to ask vendors when vetting marketing technologies.
Everyone has to pay taxes, right? In this episode of The Funnel, Avalara covers everything from tax compliance and sales tax automation to the latest tax legislation that could be affecting your ecommerce site.
You've converted the customer, now you need to retain them. In this episode, we cover how to enhance the post-purchase experience—from email communications and the unboxing experience to returns and logistics.
What's the current state of AI in ecommerce and how are brands applying AI to their ecommerce sites? Jan Soerensen, North American GM at Nosto, shares his insights into AI in ecommerce and what steps brands should take to implement an AI program.
Replatforming an ecommerce site is a journey that requires the right team members and resources. Chris Guerra, Chief Growth Officer at Blue Acorn iCi, shares his tips for preparing for an ecommerce replatform from which common traps to avoid to evaluating the success of a replatform post-launch.
Dynamic Yield's Sr. Director of Channels & Alliances, Charles Brun, shares his insights, best practices, and predictions for ecommerce personalization.
What's the best way to build an internal optimization team? Jared Hellman, Director of UX & Insights at Blue Acorn iCi, has the answers. (Hint: most people underestimate the resources they need.)
Why is omnichannel so hard? How do you track and reward your loyal customers across all your sales channels? Andy O'Dell, Co-Founder & Chief Strategy Officer at Clutch and Travis Eiland, Head of Commerce Strategy & Growth, Partnerships have all the answers.
Are you attending Magento Imagine? In this episode, Kevin Eichelberger, founder and co-CEO of Blue Acorn iCi, covers everything you need to know before packing your bag and your swag and hitting the road. From making the most of your time and predictions on buzzy topics to quirky stories from years past—you'll be covered.
Josh Brinson, Blue Acorn iCi's own Magento fan boy, chats with us about what to expect from Magento 2.3 - from PWAs and multi-source inventory to GraphQL.
We chat with Ben Kadory, Head of US Partnerships at Yotpo. We discuss the role UGC plays in a brand's ecommerce and marketing strategy, how to motivate shoppers to leave comments and share images, and UGC success stories.
We chat with Greg Harvell, Principal Front-End Architect at Blue Acorn iCi. They discuss all things mobile payments: why consumers prefer, how they boost conversion rates, the ideal user interface, and future trends.
We chat with Dan Forno, Direct of Client Success at Blue Acorn iCi, about product registration. While it's not the sexiest ecommerce topic, it's a necessary strategy for brands that want to reach retail shoppers and gather customer data.
Karen Baker, founder and CEO of ShipperHQ, join Blue Acorn iCi to discuss how shipping plays into the ecommerce strategy, what customers expect in terms of shipping, the top shipping myths, and the biggest mistakes companies make in their shipping strategies.
