Are Bots Draining Your Marketing Budget?
Feb 28, 2024•25 min•Ep. 48
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Episode description
Many businesses are making decisions based on data that isn’t real. It is reported that around 20% of website traffic is generated by bots. This month on The Funnel, hear from Blue Acorn iCi’s Jim Gordon on how bots are impacting marketing budgets and what organizations should do to arm themselves with the most reliable data.
Listeners will learn:
-The marketing impacts of bots on advertising budgets
-How to approach detecting bots
-If there is a healthy website percentage that contains bots
Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/
Follow Jim Gordon on LinkedIn: https://www.linkedin.com/in/jimalytics/
Check out the Jimalytics blog: https://jimalytics.com/
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