E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months. Very straightforward and simple directions. If you want to do marketing on Reddit, this is a must-consider. - How to do Reddit marketing without getting banned. - How to pick subreddits. - How to get leads from Reddit. - How to convert Reddit leads. - A lot more. ⭐️ Source: https://www.reddit.com/r/content_marketing/comments/1...
Apr 29, 2025•8 min•Season 1Ep. 664
E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%. And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones. Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question… Is blog SEO dead? Is this the end of blog SEO? 🔬 The research: https://ahrefs.com/blog/ai-overviews-reduce-clicks/ 🎈 Give v...
Apr 28, 2025•11 min•Season 1Ep. 663
E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients. This is a very unique type of SEO: SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel. It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about. ⭐️ Source: https://edwardsturm.com/articles/easy-seo-big-pur...
Apr 27, 2025•10 min•Season 1Ep. 662
E661: The legendary Brian Dean did a test. If he took a page ranking on Google, increased only its page speed, would it rank better? He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100. Before the test, the page was ranking #8 on Google for the target keyword. And after the test… Plus: - What’s most important for SEO - The best page speed testing tool ▶️ Brian Dean’s research: https://www.youtube.com/watch?v=zpV0_jdo0og 💎 Compact Keywords - My SEO Course ...
Apr 26, 2025•9 min•Season 1Ep. 661
E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it. Then, my 7-step checklist for how to use AI to create SEO pages that rank #1 on Google and stay #1 for years. 🤖 How I Used AI to Create Content That Outranked Forbes: https://www.reddit.com/r/content_marketing/comments/1k4zjdg/how_i_used_ai_to_create_content_that_outranke...
Apr 25, 2025•11 min•Season 1Ep. 660
E659: Creativity in marketing. Insane examples of it getting: - Money - Press - Hundreds of thousands of SEO backlinks And a 5-minute exercise you should do to become more creative! ⭐️Sources for this episode - My First Million Episode: https://www.youtube.com/watch?v=U0aCrkiybmA Harlem Shake NYC: https://www.youtube.com/watch?v=6TK64e8vzig Harlem Shake NYC BTS: https://www.youtube.com/watch?v=M9LH1CdbSkw Calm First 1,000: https://read.first1000.co/p/calm 💎 Compact Keywords - My SEO Course - Ge...
Apr 24, 2025•17 min•Season 1Ep. 659
E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to explain what’s up and what you need to know. Brett bought HARO on the 15th of April, 2025. It previously shut down last year. The relaunch is today - April 22, 2025. The new HARO will take way more of a stance against spam, fake accounts, and low-effort contributions. The goal is to protect the journalists on the platform while still giving everybody ...
Apr 23, 2025•31 min•Season 1Ep. 658
E657: SEO has changed a ton since I started learning it over ten years ago. While it’s still my favorite marketing channel, I would do things completely different if I was learning it today in 2025. This is what I would do, what this will get you, and how exactly to do it. Tools and articles shared: ▶️ https://reusevideo.com/ 🎙️ https://aipodcastmatcher.com/ 📖 https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO -...
Apr 22, 2025•17 min•Season 1Ep. 657
E656: Doing SEO in other languages just got so much easier. This covers: - Why doing SEO in languages aside from English is a total marketing hack. - How to do SEO in other languages (the 20% of things that get 80% of the results). - How Google’s new Gemini to Google Sheets integration makes the translation process so much faster and easier. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for yo...
Apr 21, 2025•14 min•Season 1Ep. 656
E655: Three accidental successes in my life that led to my companies making money. First one will make you laugh. The other two will inspire you. The reality of business that nobody talks about is everything takes longer than you think it will take and no entrepreneur is so dumb they won’t eventually figure it out if they just stick with it. Don’t worry if you don’t get it the first time… or the second… or the third… or fourth… or fifth… or sixth - keep trying and you’ll eventually get it! It co...
Apr 20, 2025•13 min•Season 1Ep. 655
E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.” Explaining all the elements on their repeatable, templatised pages, and how they’re getting these results (these pages make them a lot of money). Then we look at what they can do better. Everything is shared in a way for you to reproduce with your own company and niche. Anybody can do programmatic SEO! 🎧 Hear the Shoott founders yourself: https://youtu.be/MN...
Apr 19, 2025•12 min•Season 1Ep. 654
E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens. It wants different websites, different media (videos, images, text)… and this can actually be exploited. This is how to boost sales using Google’s love for variety in its results. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywor...
Apr 18, 2025•12 min•Season 1Ep. 653
E652: Three quick (you can do them today) changes to make to your website (overall and sales pages) that will make you more money. Easy and straightforward. 🎧 Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: https://youtu.be/MNHCwj5O4HI 🎧 Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing - Matthew Stafford: https://youtu.be/cmaKHu269Cg 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to b...
Apr 17, 2025•12 min•Season 1Ep. 652
E651: After 7 years building their business, they just hit $10 million annual revenue and $1 million net income. Most founders would’ve quit long before - but they stuck with it. One of their biggest setbacks: iOS 14.5 took their cost per acquisition from $20 to $200. As a result, they taught themselves real marketing. Programmatic SEO, conventional SEO, email marketing, remarking, public relations, conversion rate optimization, and much better Meta ads and Search Engine Marketing. Still testing...
Apr 16, 2025•1 hr 27 min•Season 1Ep. 651
E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmarks. The format? Calling out Duolingo’s shortcomings with on-screen text, then getting accounts to recommend the new language-learning app in the comments. The fake, unprompted social proof gets an above-average amount of conversions on videos that already have an above-average amount of views. Find a format that works. Scale it. Manufacture social p...
Apr 15, 2025•8 min•Season 1Ep. 650
E649: Using mass amounts of AI-generated pages on your website for SEO - should you do it? The SEO subreddit debates this. I share all the comments - as well as my opinion on each comment - in this glorious post. Then I give my own take on: - If you should use tons and tons of AI-generated pages on your website to game search engine optimization. - How to use AI text for SEO in a way that is safe 🤯 Source: https://www.reddit.com/r/SEO/comments/1jyq6eq/whats_your_experience_with_massgenerated_ai...
Apr 14, 2025•16 min•Season 1Ep. 649
E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their news from social media now.” But here’s the thing. It’s not uncommon that a review of a product or service will be planted by a PR professional - and this manufactured credibility - this manipulated media - is what CAUSES the customer to purchase. It’s the long tail effects that make it worth while. This is what public relations professionals and agencies...
Apr 13, 2025•15 min•Season 1Ep. 648
E647: A smart, repeatable marketing and product method some entrepreneurs used to quickly spin up an app making hundreds of thousands of dollars in monthly recurring revenue. And a discussion on how to adequately handle attribution with TikTok and Instagram Reels. Combine all of this with a solid bottom-of-funnel SEO strategy and you’ve got a unicorn on your hands 🦄. ⭐️ Source: https://www.socialgrowthengineers.com/apps 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Cl...
Apr 12, 2025•15 min•Season 1Ep. 647
E646: An SEO consultant does SEO for his own ecommerce business. He makes a page targeting wholesale buyers at the bottom of the funnel - people looking to purchase now. This purchase-intent page gets only 300 clicks per month, but results in $4,000 monthly profit for this SEO consultant. Think like an owner - research the market, identify an issue that customers in that market struggle with, and fill that gap. Act like an SEO - match your keywords to the gap that you are filling. It sounds so s...
Apr 11, 2025•9 min•Season 1Ep. 646
E645: If you can get results with SEO - maybe you’ve been hit by the Google Helpful Content Update - or maybe not… but you can already rank for keywords AND you’re trying to figure out what to do, this is for you. This is for people who can do SEO, but don’t know what to sell. SEO is a superpower! But most of the time SEOs don’t know how to find keywords that will bring DIRECT MONEY!! That’s what this is about. This is about building and selling what you’ve built, THEN SCALING. Scaling and scali...
Apr 10, 2025•20 min•Season 1Ep. 645
E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche. Travel SEO at its best. These bottom-of-funnel keywords are under-targeted and easy to get top positions for. This is the SEO nobody is doing that everybody needs to adopt. It works with searchers. It works with search engines. It works with AI. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your prod...
Apr 09, 2025•17 min•Season 1Ep. 644
E643: How Lil Nas X went from college dropout sleeping on his sister’s couch with a negative balance in his Wells Fargo account to breaking Mariah Carey’s record for the most consecutive weeks at No. 1 - IN JUST FIVE MONTHS. This marketing story has everything: - Normal SEO - Parasite SEO - Social media marketing - Influencer marketing - Viral marketing - Growth hacking - Come up story Tons to be inspired by in this one. ⭐️ Source: https://www.reddit.com/r/Entrepreneur/comments/eytom3/the_market...
Apr 08, 2025•10 min•Season 1Ep. 643
E642: Black hat SEOs and digital marketers are having a field day in local subreddits. Local subreddits and niche subreddits are far easier to game and do parasite SEO in. Parasite SEO is using another website’s ability to rank (prioritization within Google or high domain authority) for your keywords. With Reddit, it has the added benefit of fake social proof - searchers think this is coming from a customer of the company doing Parasite SEO so there’s more trust. This is what’s going on in these...
Apr 07, 2025•14 min•Season 1Ep. 642
E641: Few digital marketers realize this is possible. Instead of paying for Google Ads targeting competitor-branded keywords, you can make videos that blanket the SERPs. See what branded keywords competitors are ranking for. Make a short-form mobile video on everything. Or… somebody searches a competitor and your video review of that competitor comes up. You can shape your competitors' search narrative through this like you’re a puppet master. This is insane. ⭐️ Read it: https://edwardsturm.com/...
Apr 06, 2025•12 min•Season 1Ep. 641
E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google. We also talk about SaaS marketing, information product marketing, product evangelizing, and YouTube’s dominance. Lars is a legendary marketer - one of Neil Patel’s early employees, a well-known killer in affiliate SEO, a popular blogger, and advisor to Dropbox, Evernote, and more. Lars’s blog: https://larslofgren.com/ Lars on LinkedIn (tell him y...
Apr 05, 2025•1 hr 16 min•Season 1Ep. 640
E639: An entrepreneur on Reddit fails over and over again until realizing… GO WHERE THE CUSTOMERS ARE. GO WHERE PEOPLE ARE LOOKING FOR WHAT YOU OFFER. Then the entrepreneur starts succeeding. They share their story. Then I share how to do this with search engine optimization. Instead of cold calling, or doing SEO where you target cold traffic, or playing the viral lottery, you can make SEO landing pages targeting people searching on Google for exactly what to offer. 🧲 For more: Compact Keywords...
Apr 04, 2025•10 min•Season 1Ep. 639
E638: What happens when you spend 5 minutes a day posting to social media, documenting your journey: Wins, losses, learnings especially, behind the scenes, before and afters of your work, new ideas, what your day was like, books you’re reading, podcasts you’re listening to, people who inspired or helped you, your workspace, weekly and monthly recaps, milestones, pivots, experiments, new implementations, things you’re cutting, questions you’re trying to figure out, customer and client testimonial...
Apr 03, 2025•14 min•Season 1Ep. 638
E637: Why SEOs need to care about video - and how to grow fast on Instagram. Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google Search. Videos can be made in 5 minutes and rank the next day over articles that took weeks to make. They can be outsourced. You can combine this with your bottom-of-funnel SEO efforts to make videos you can put on your landing pages or just to get content from. Then you hit your keywords from two different channels. There’s a ton to unpack here. Y...
Apr 02, 2025•16 min•Season 1Ep. 637
E636: I’m seeing a lot of chatter that Google’s Helpful Content Update killed Programmatic SEO, or you’ll now get penalized for doing Programmatic SEO, or Programmatic SEO goes against Google’s Scaled Content Abuse Policy. Google’s Scaled Content Abuse Policy: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Scaled%20content%20abuse,-Scaled%20content%20abuse&text=This%20abusive%20practice%20is%20typically,no%20matter%20how%20it's%20created So this answers if Program...
Apr 01, 2025•14 min•Season 1Ep. 636
E635: A quick, no-fluff recap of Google’s March 2025 Core Algorithm Update - sites that won, methods that lost, and the changes you have to know. Let’s do this. 𝕏: https://x.com/edwardeachday Threads: https://www.threads.net/@edward.builds 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:12 Overview of the March 2...
Mar 31, 2025•5 min•Season 1Ep. 635
