How PR Pros Manufacture Credibility (And How to Copy Them on a Budget)

E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their news from social media now.”

But here’s the thing.

It’s not uncommon that a review of a product or service will be planted by a PR professional - and this manufactured credibility - this manipulated media - is what CAUSES the customer to purchase.

It’s the long tail effects that make it worth while.

This is what public relations professionals and agencies are doing to achieve this credibility, and how you can do it too on a low budget.

Warning… it’s a bit black hat and this show does not condone such behavior :D

⭐️ Source: https://www.reddit.com/r/Entrepreneur/comments/15rpl5n/comment/jw9scyd/

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00:00 Introduction: Media Manipulation
00:15 The Debate: Is PR Dead?
01:06 Derek's PR Experience: The Good, The Bad, and The Ugly
01:44 The Struggles with PR Agencies
03:03 A Decent PR Agency Experience
04:21 The Unexpected Benefits of PR
05:21 The Biggest Net Gain from PR Campaigns
05:53 Lessons Learned: PR Can Boost Conversions
06:47 Credibility
07:30 Avoiding PR Pitfalls
08:35 DIY PR: Manipulating Media on a Budget
09:06 Using Aliases and Fake Profiles
09:28 Responding to Journalist Queries
10:54 Targeting Keywords and Micro-Influencers
11:32 Parasite SEO and Anonymous Reviews
13:59 Conclusion: The Long Tail Effects of PR

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#mediamanipulation #digitalmarketing #publicrelations #searchengineoptimization