E724: I walk you through a ridiculously powerful AI + Google Sheets hack that helped us sort through thousands of keywords to find a high-value keyword opportunity - potentially worth $15K/month - in just minutes. Whether you're doing SEO to sell services, SaaS, or any niche, this method will save you hours of manual sorting. Learn: - How to use Google Sheets + AI to filter thousands of keywords instantly - The methodology for what keywords to go after - How to avoid common mistakes when using A...
Jun 28, 2025•9 min•Season 1Ep. 724
E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media. With fresh Datos data, timeless SEO experiments, and examples, we explore what’s actually happening with search, and how SEO knowledge now gives you an edge across platforms and algorithms. What you'll learn: - How SEO knowledge translates to AI optimization - Top-ranking content is often what AI tools surface; knowing SEO helps you rank in AI-driven results....
Jun 27, 2025•13 min•Season 1Ep. 723
E722: Dominick DeJoy joins the show to break down the 2025 playbook for LinkedIn Ads - what's actually working right now, how to amplify organic content for cheaper CPMs, and the surprising glitches and arbitrage opportunities that marketers are quietly using to scale. From B2B funnels that convert, to why thought leadership ads outperform traditional campaigns, to the truth about Google Ads, attribution, and startup chaos - this episode is loaded with insights for founders, marketers, and growt...
Jun 26, 2025•1 hr 25 min•Season 1Ep. 722
E721: Google CEO Sundar Pichai recently appeared on the Lex Fridman podcast and addressed growing concerns about AI search, SEO, and the future of the human-created web. I break down the key takeaways and what they mean for content creators, marketers, and site owners. What’s Covered: - How Google’s AI Overviews and AI Mode are impacting search behavior - Whether Google is still committed to sending traffic to human-created websites - Why clicks from Google Search are dropping - and who’s affect...
Jun 25, 2025•15 min•Season 1Ep. 721
E720: What can we learn from how Ancient Rome mastered public perception? Historian Gregory S. Aldrete joins the show to break down the surprising sophistication of Roman branding, influence, and propaganda - and what modern marketers can learn from it. From Caesar’s third-person dispatches to Augustus’ image management masterclass, this episode explores the tools Rome used to dominate the narrative - across architecture, coins, rumors, and gladiator games. If you're building a business, craftin...
Jun 24, 2025•1 hr 31 min•Season 1Ep. 720
E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more. In this episode, I break down exactly what that means for your SEO strategy, why most structured data is a waste of time, and the truth about LLMs.txt. You’ll learn: - Why niche schema doesn't move the needle - What Google actually says about structured data - Whether schema helps with AI visibility - Whether LLMs.txt helps with AI visibility like the TikTok SEO experts s...
Jun 23, 2025•11 min•Season 1Ep. 719
E718: Image SEO is one of the most ignored parts of search optimization - even by people who’ve been in the game for years. And yet, it affects everything from how your pages rank to how your brand shows up in Google Images, AI tools like ChatGPT, and social media platforms. In this episode, I break down the basic image SEO tactics most people skip - and how fixing them can lead to more traffic, better rankings, and increased visibility for your brand. You'll learn: - Why image SEO is still wide...
Jun 22, 2025•9 min•Season 1Ep. 718
E717: Everyone's saying SEO is dead. Pages are getting de-indexed en masse, AI Overviews are stealing clicks, and AI content is getting penalized. So… is the SEO world collapsing? You’ll learn: - Why so many pages are getting removed from Google’s index - How AI Overviews are changing click patterns - What kind of content Google is still rewarding - Why transactional keywords are your best friend - How to adapt without panicking If you’re feeling overwhelmed by all the changes - this episode is ...
Jun 21, 2025•11 min•Season 1Ep. 717
E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for. Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work today? You’ll walk away with proven strategies, insights, and a better understanding of how to target keywords and do SEO that brings real results. Wh...
Jun 20, 2025•15 min•Season 1Ep. 716
E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index. This insight comes from a deep-dive study by Alexis Rylko at iProspect, who used Screaming Frog and the Google Search Console API to uncover the pattern. I break down: - What the 130-day crawl rule is and why it matters - How Google decides which pages to keep or drop - Real-world case studies across different industries - How to identify at-ri...
Jun 19, 2025•14 min•Season 1Ep. 715
E714: Alex Moss, Principal SEO at Yoast, joins the show! We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility. We also discuss: - How ChatGPT and AI assistants are reshaping user behavior - How SEO reporting, keyword strategy & top-of-funnel content are evolving - Why bottom-of-funnel and brand-driven content are becoming king - What Google might look like in the next few years - Scaled ...
Jun 18, 2025•1 hr 18 min•Season 1Ep. 714
E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page. You'll learn: - Why targeting keywords with your homepage doesn't work anymore - The real purpose of a homepage in modern SEO - How exact match domains (EMDs) actually hurt your rankings (revealed in the Google API Leak) - What to put on your homepage to build authority, trust,...
Jun 17, 2025•6 min•Season 1Ep. 713
E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhyming keywords for “semantic musicality.” We’re breaking down what actually matters in SEO in 2025 - backlinks, content quality, site speed, AI-generated content, and more. Whether you’re an SEO veteran or just trying to figure out if Google really cares about your sitemap, this episode’s for you. Featuring: - The myth that just won’t die: “SEO is de...
Jun 16, 2025•10 min•Season 1Ep. 712
E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger? I share my bold theory on why Google is de-indexing so many pages - and why platforms like TikTok, Reddit, YouTube, Instagram, and LinkedIn are now dominating search results. Here’s what I cover: - The data behind Google's index purge - Why user-generated content (UGC) is being prioritized - The rise of short-form video in search rankings - W...
Jun 15, 2025•11 min•Season 1Ep. 711
E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency from the ground up. We cover: - How James scaled SEO Sherpa from a solo consulting business to an 8-figure agency with a 65-person team - The strategy behind his 21 SEO Experiments article - How to build a scalable agency without getting stuck in client work - How to get your first clients with no money and no network - Using AI to improve agency ope...
Jun 14, 2025•1 hr 10 min•Season 1Ep. 710
E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why. I explain what’s happening with the recent changes to Google’s indexing, which appear to have started in late May 2025. Topics covered: - Why pages are being removed from Google’s index - How Google’s approach to topical authority may be changing - Whether this is connected to an upcoming Core Update - What you can do if your pages were de-indexed I’ll also share what other SEOs are seeing...
Jun 13, 2025•17 min•Season 1Ep. 709
E708: LLMs.txt files are going viral in the SEO world. This is a new file type aimed at helping AI tools understand your site better. But is it worth adding? I explain exactly what LLMs.txt is, how it works, and how it fits into the evolving SEO + AI landscape. I also checked some of the biggest SEO and tech sites to see how they’re approaching it - and the results will surprise you. Topics covered: - What LLMs.txt actually does - How AI tools (like ChatGPT, Gemini, Claude, and Perplexity) use i...
Jun 12, 2025•9 min•Season 1Ep. 708
E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes. Lots of people attribute mistake #3 to mistake #1, it’s not. There’s a top mistake and it’s not what SEOs and marketers think. And remember - don’t trust an SEO who blanket diagnoses your issue without going deep into your site, its pages, its marketing, and its links. You wouldn’t trust a doctor who tells you to do a dramatic lifestyle change or surgery based off a cursory inspection - and so you...
Jun 11, 2025•10 min•Season 1Ep. 707
E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they reveal about how search and content are evolving. Topics covered: - The top 10 most-clicked sites in Google Search and what this means for your strategy - How user-generated content - especially video - is shaping search results - Why most marketers ignore the most profitable keywords - and why that’s a mistake - The real numbers behind AI tools vs. ...
Jun 10, 2025•15 min•Season 1Ep. 706
E705: I explain how to choose the right domain name for SEO and what mistakes to avoid. Topics covered: - Which domains can harm your SEO - How to select a name that allows your brand to grow - Whether exact match domains (EMDs) are helpful - TLDs to use and avoid - Why starting with the wrong domain can create long-term problems If you’re launching a new site or considering a domain change, this episode will help you make the right decision. ⭐️ Ep 703 - Crushing SEO as a Small Business with AI ...
Jun 09, 2025•13 min•Season 1Ep. 705
E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results. I explain what’s happening with “The Great SEO Decoupling,” why many websites are seeing less traffic even when they rank well, and how you can adjust your strategy. Topics covered: - Why clicks no longer follow impressions - How AI Overviews impact search behavior - Why top-of-funnel, informational content is becoming less effective - How to focus on bottom-of-funnel, t...
Jun 08, 2025•13 min•Season 1Ep. 704
E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords. David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic and sales without relying on paid advertising. Topics covered in this episode include: - How to structure product and collection pages for SEO - Using A...
Jun 07, 2025•1 hr 7 min•Season 1Ep. 703
E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google. I explain how this works, why it matters, and what it reveals about the current state of search and online reputation. Topics covered include: - How targeted content can suppress search visibility of legal issues - The role of user-generated platforms in search rankings - How vid...
Jun 06, 2025•15 min•Season 1Ep. 702
E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why targeting transactional keywords still works - How the SEO and digital marketing community feels about this - What "scaled content abuse" means - The AI...
Jun 05, 2025•17 min•Season 1Ep. 701
E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with SEO and conversions - How to structure a clean, organized services hub on your website - How to use ...
Jun 04, 2025•8 min•Season 1Ep. 700
E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions - How Google’s quality raters evaluate AI-written content - Why publishing too much too quickly can be risky - How to make AI content more natural an...
Jun 03, 2025•17 min•Season 1Ep. 699
E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful ...
Jun 02, 2025•16 min•Season 1Ep. 698
E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to use hub pages - The difference between pagination and poor placement Whether you're a content creator, marketer, or business owner, this strategy will...
Jun 01, 2025•7 min•Season 1Ep. 697
E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and h...
May 31, 2025•11 min•Season 1Ep. 696
E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ ⭐️ How to Humanize ChatGPT Content - https://edwardsturm.com/articles/humaniz...
May 30, 2025•9 min•Season 1Ep. 695
