Why Google Is De-Indexing Pages After 130 Days (And How to Fix It)

E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index.

This insight comes from a deep-dive study by Alexis Rylko at iProspect, who used Screaming Frog and the Google Search Console API to uncover the pattern.

I break down:
- What the 130-day crawl rule is and why it matters
- How Google decides which pages to keep or drop
- Real-world case studies across different industries
- How to identify at-risk pages on your own site
- Practical steps to keep your content indexed and improve crawl frequency

Whether you’re an SEO, content strategist, or just trying to keep your pages visible on Google, this is a must-listen. Don’t let your content silently disappear from search.

⭐️ Source: https://alekseo.com/google-and-the-130-day-rule/

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00:00 Introduction to Google's De-Indexing Issue
00:34 Alexis Rylko's 130-Day Rule Discovery
01:21 Understanding Google's Indexing Strategy
03:30 Setting Up Screaming Frog for Analysis
06:48 Case Studies on the 130-Day Rule
10:09 Improving Crawlability and Indexation
13:49 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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