Google Dropped Support for These Schema Types - Here’s Why It Matters

E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more.

In this episode, I break down exactly what that means for your SEO strategy, why most structured data is a waste of time, and the truth about LLMs.txt.

You’ll learn:
- Why niche schema doesn't move the needle
- What Google actually says about structured data
- Whether schema helps with AI visibility
- Whether LLMs.txt helps with AI visibility like the TikTok SEO experts say
- The SEO community’s real take on all of this (including Barry Schwartz & John Mueller)

If you're spending time on technical SEO that sounds smart but doesn’t impact your rankings, this episode is your wake-up call.

⭐️ Google Structured Data Policies - https://developers.google.com/search/docs/appearance/structured-data/sd-policies

⭐️ Barry Schwartz LinkedIn Post on Schema Types Dropped - https://www.linkedin.com/posts/rustybrick_google-seo-googleseo-activity-7339255572279570434-jCea/

⭐️ Barry Schwartz on this podcast - https://www.youtube.com/watch?v=RIJaCimVeDE

⭐️ SEOs Are Recommending Structured Data For AI Search… Why? - https://www.searchenginejournal.com/seos-are-recommending-structured-data-for-ai-search-why/537959/

⭐️ John Mueller / Google on LLMs.txt - https://www.seroundtable.com/google-ai-llms-txt-39607.html

⭐️ Reddit Discussion on LLMs.txt - https://www.reddit.com/r/SEO/comments/1lh8gua/llmstxt_file_generator_for_customers_who_obsessed/

⭐️ Episode 708 - LLMs.txt: What It Is and Do You Need One? - https://www.youtube.com/watch?v=XOo6YC6n2hE

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:07 Understanding Schema and Its Relevance
00:49 The Reality of Implementing Schema
01:59 Google's Update on Niche Schema
03:02 Structured Data for AI Search
04:48 Introduction to LLMs.txt
06:18 Debate on the Usefulness of LLMs.txt
10:25 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#technicalseo #searchengineoptimization #seotips #digitalmarketing