The Page Speed Myth: What Really Matters for SEO

The Edward Show

Apr 26, 2025•9 min•Season 1Ep. 661

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Episode description

E661: The legendary Brian Dean did a test.

If he took a page ranking on Google, increased only its page speed, would it rank better?

He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100.

Before the test, the page was ranking #8 on Google for the target keyword. And after the test…

Plus:
- What’s most important for SEO
- The best page speed testing tool

▶️ Brian Dean’s research: https://www.youtube.com/watch?v=zpV0_jdo0og

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Page Speed Myth
00:19 Brian Dean's Page Speed Experiment
01:50 Results of the Experiment
03:38 Focus: User Experience?
06:13 Practical Tips for SEO
08:21 Additional Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #googlepagespeedinsights #seohacks #uiux

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