E634: How to optimize pages on a website for location-specific searches that don’t actually have the location in the keyword! Google is smart and will help out businesses a lot more than they realize. This is everything you have to do. ——— 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 How Smart is Google? 00:29 Local Keyword Ta...
Mar 30, 2025•9 min•Season 1Ep. 634
E633: In an exchange on 𝕏, Elon Musk grants permission to an employee to BRING BACK VINE. This is after Elon previously said bringing back Vine is being worked on, but he has no interest in TikTok. This is Vine’s story, it’s acquisition to Twitter, it’s feature set, how it will be useful for marketers and entrepreneurs, and more. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products...
Mar 29, 2025•8 min•Season 1Ep. 633
E632: A certain type of content is getting HIT. Tanking… A strategy that has been hot for the last few years is now tanking due to Google’s 2025 March Core Algorithm Update. Additionally, I share people getting hit doing parasite SEO on Reddit - an entire business destroyed - and alternatives to parasite SEO on Reddit. ⭐️ @lilyraynyc: https://x.com/lilyraynyc/status/1904970592006381996 https://x.com/lilyraynyc/status/1904918845632000409 https://x.com/lilyraynyc/status/1904946472832971164 https:/...
Mar 28, 2025•16 min•Season 1Ep. 632
E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world’s top lash supply brands, comes on the pod! Crazy story: Started at 16 - Blaze was doing lash extensions out of her parents’ spare bedroom before and after school. She posted every day on Instagram—client results, behind-the-scenes, day-in-the-life stuff—for four years, building a small but loyal audience. Opened a salon at 18 - She launched her own lash-only salon and started teaching lash courses. Her students ended up becomi...
Mar 27, 2025•1 hr 24 min•Season 1Ep. 631
E630: New answers from Google on an uncertain future for SEO blog operators. If you do SEO with top of funnel blog content and articles, this is for you. If you were hit by the Google Helpful Content Update and you’re concerned about recovery, this is for you. If you’re worried about the future of independent publishers in Google’s “AI-first” future, this is for you. Tons here to unpack. ⭐️ https://www.seroundtable.com/google-no-date-sites-recover-search-39112.html 🧲 Compact Keywords - My SEO C...
Mar 26, 2025•21 min•Season 1Ep. 630
E629: Is targeting low-volume keywords (sub 50 monthly search volume) a good idea? Is it smart to use your precious resources to go after low-volume keywords vs. mid-to-high-volume keywords? The SEO subreddit (r/SEO) reacts to this exact question. And if you choose to go after low-volume keywords, what’s the best way to do it? All this and more on this episode of the show. ⭐️ Source: https://www.reddit.com/r/SEO/comments/1jjfq2z/is_it_worth_targeting_keywords_with_less_than_50/ 💎 Easy SEO to Ge...
Mar 25, 2025•9 min•Season 1Ep. 629
E628: Three search engine deoptimization stories - how doing messy SEO - actually gets better results. The first story is targeting low domain authority websites for backlinks rather than high domain authority backlinks. The second story is removing the target keyword from the page. The third story is avoiding exact match anchor text and instead getting generic anchor text or naked URLs. SEO doesn’t have to be hard. These things make it easy. ⭐️ Source: https://edwardsturm.com/articles/search-en...
Mar 24, 2025•11 min•Season 1Ep. 628
E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral. Domains like: BuyLaptopsOnline .com CheapAirConditioners .com BestRunningShoes .com This was all from one Semrush affiliate ranking #1 for Semrush Blackfriday using blackfridaysemru .sh People thought it was the exact match domain. People said Google lied and EMDs were effective. Nobody challenged these findings… until now. I don’t think it was the exact match domain. Instead it is some...
Mar 23, 2025•11 min•Season 1Ep. 627
E626: New research shows not only is Google NOT dying, it is thriving. Google Search - up 21% in 2024. As is Google Images, Google News, and Google Maps. Meanwhile, ChatGPT and other AI chatbots (Perplexity, Claude, Copilot, and Gemini) - Google gets 373 times more searches than them. Earth-shattering research from Rand Fishkin, SparkToro, Datos, and Semrush. However… There is something to be alarmed about: AI overviews are reducing organic clicks by 70% and paid clicks by 12%. Top of funnel SEO...
Mar 22, 2025•13 min•Season 1Ep. 626
E625: This is what happens if you get bad reviews on Google Maps. They should be avoided at all costs! + Other “SEO hacks” from members of Search Engine Optimization subreddit. This is a fun one, ya’ll! 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: The Best SEO Hack 00:14 Bad Google Maps Reviews 02:19 Onsite SEO f...
Mar 21, 2025•12 min•Season 1Ep. 625
E624: Matt Diamante shares how he grew to 250,000+ followers on Instagram with hundreds of millions of views, exclusively making SEO content. As well as how he does SEO, what he likes, what he doesn’t, and how he’s scaled his SEO agency to $2 million ARR. This was a fun chat. ⭐️ Matt Diamante on Instagram: https://www.instagram.com/heytony.agency/ ✨ Matt Diamante on TikTok: https://www.tiktok.com/@heytonyagency 💫 Matt Diamante’s agency: https://heytony.ca/ 🧲 Compact Keywords - My SEO Course - ...
Mar 20, 2025•1 hr 20 min•Season 1Ep. 624
E623: Google publicly claimed that text hidden within accordions or tabs or other expandable elements was treated equally as text that is fully visible. In other words, SEOs and web developers could use these expandable elements carefree and not have to worry if using them would hurt rankings and visibly within Google. So, a bunch of SEOs set out to test this claim. With some rigorous experimentation, what they found shocked the search engine optimization and web development world. ⭐️ Source: ht...
Mar 19, 2025•8 min•Season 1Ep. 623
E622: An Entrepreneur Subreddit post from a painting business doing $2 million ARR says something most SEOs miss. It’s a mistake big enough to result in many lost rankings and so much in missed conversions. The r/Entrepreneur post isn’t even about SEO. But it’s a principle that should be seared in every SEO’s mind. ⭐️ The Reddit Post: https://www.reddit.com/r/Entrepreneur/comments/1jcuec8/i_grew_my_house_painting_business_to_7_figures_by/ 🧲 Compact Keywords - My SEO Course - Get paying customer...
Mar 18, 2025•14 min•Season 1Ep. 622
E621: Barry Schwartz joins the show to break down Google’s 2025 core algorithm update, which is still rolling out. Barry Schwartz (aka RustyBrick) is the Founder of Search Engine Roundtable (seroundtable.com), an Editor at Search Engine Land, and overall the guy who most SEOs get their industry news from. Questions covered: • What are the biggest changes in this core update compared to previous ones? • Have you noticed any early trends in rankings or volatility since the rollout began? • Google ...
Mar 17, 2025•32 min•Season 1Ep. 621
E620: SEOs are seeing short content outrank long content on Google. Other SEOs are saying long-form content, like it used to be done, is dead. This is what’s happening. 💰 Compact Keywords - My SEO Course - Short pages that rank and sell - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Viewer Comments 01:01 Google's Preference for Shorter Content 01:42 SEO Experts Weigh In 05:16 The ...
Mar 16, 2025•12 min•Season 1Ep. 620
E619: Underrated SEO tactics that are getting people results in 2025. We have: - Content refreshes - Putting no-traffic content onto new pages - Site audits - Compact Keywords - Forums This is what the SEO community is sharing - this is what is working and getting results. ⭐️ Source - https://www.reddit.com/r/SEO/comments/1ja3tyq/whats_the_most_underrated_seo_tactic_that_has/ 💰 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templa...
Mar 15, 2025•9 min•Season 1Ep. 619
E618: Google’s March 2025 Core Update just dropped. Google announced, “This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We also continue our work to surface more content from creators through a series of improvements throughout this year. Some have already happened; additional ones will come later.” There’s been rankings volatility, even for me - one of my sites was hit and rebounded. Others are reporting volatility as well. ...
Mar 14, 2025•12 min•Season 1Ep. 618
E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact match anchor text? What do you want to be LSI - partial match anchor text? What percentage should be a naked URL, or brand anchor text, or generic anchor text, or title anchor text? This gives the EXACT PERCENTAGES for anchor text ratios when you are link building, and it explains why your anchor text ratios (having a natural backlink profile) are so...
Mar 13, 2025•16 min•Season 1Ep. 617
E616: How going after low-traffic backlinks can actually increase rankings on Google! A user on the SEO subreddit had a client focusing mainly on the raw traffic numbers of the backlinks they were going after. The SEO advised looking deeper than just raw traffic numbers: - Is the traffic real? - Is the traffic coming from a relevant country? - Is the linking site ranking for legitimate keywords or spam? Not all domain authority/domain ratings are created equal. Not all traffic is created equal. ...
Mar 12, 2025•6 min•Season 1Ep. 616
E615: Christopher Panteli has sent over 100,000 link building and public relations pitches to journalists using expert quote platforms. He uses platforms like Source of Sources, Qwoted, ResponseSource, PressPlugs, Editorielle, PressFlow, and more. When one of his journalist submissions is accepted, he gets a link, often a dofollow one, as well as press for his clients. And this is something I, Edward Sturm, have done a lot myself. This is a strategy that works. With it you get tons of strong bac...
Mar 11, 2025•40 min•Season 1Ep. 615
614: Is query counting (counting how many keywords you’re ranking for each month) a valuable activity? What insights can we get from query counting? More importantly, is query counting a good measure of visibility for a website actively practicing search engine optimization? What should SEOs be measuring most? That’s what this addresses. When you finish listening you will know: - If you should be doing query counting. - How to do query counting. - What to most pay attention to in search engine o...
Mar 10, 2025•14 min•Season 1Ep. 614
E613: Lots of people are saying Trial Reels are amazing. Take a viral video, repost it to Trial Reels, it goes viral again. But what if there’s a way to use this to print money, not just views? That’s what today’s episode discusses: 1. Should you even try the Trial Reels reposting trick? 2. What are the risks? 3. Can this be used to print cash? ⭐️ The post that was shared: https://www.reddit.com/r/InstagramMarketing/comments/1j6vu5m/use_trial_reels_it_helped_me_grow_to_18k_in_a/ 🧲 Compact Keywo...
Mar 09, 2025•11 min•Season 1Ep. 613
E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod! He shares why most landing pages fail and what to do instead. Most people are only making a super small fraction of what their product is capable of making. On the level of 1/1000th of what is possible. Matthew shares the absolute most crucial adjustments to make to your website and landing pages. What to do for above the fold (before visitors have to scroll). What to do during the checkout &...
Mar 08, 2025•1 hr 5 min•Season 1Ep. 612
E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views. Everything is a block of stone with a beautiful sculpture inside. Every piece of content, landing page, ad, SEO funnel, and marketing campaign has potential. Oftentimes, that potential is staring us right in the face. These are the basic, easy changes I made to the original video that caused it to get an increase in views of 683,660% and over 1,400 new followers. Anybody can do this! 🪨 St...
Mar 07, 2025•7 min•Season 1Ep. 611
E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go to it. If a large enough amount of people do this, this will jump you up to the number one spot for your keywords. This episode explains how this was discovered, then gives illegal black hat, in-the-middle gray hat, and totally safe white hat ways of pulling this off. We go DEEP into the details, explaining EXACTLY how each method is executed. If ...
Mar 06, 2025•26 min•Season 1Ep. 610
E609: In 2018, Mark Zuckerberg was the biggest villain of the tech world. Today, he is the coolest CEO in the Silicon Valley. The PR framework that completely rebranded Mark: R.A.C.E Here's how it turned Zuck from zero to hero. Let's go a little back in time... In 2018, Facebook's trustworthiness hit rock bottom at 27%. Why? Cambridge Analytica. 87 million user profiles were harvested without consent, and Zuck went from boy wonder to tech's biggest villain overnight. But that's not the only thin...
Mar 05, 2025•9 min•Season 1Ep. 609
E608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs. He is an expert in black hat SEO, gray hat SEO, and of course white hat SEO and shares crazy SEO gems that very VERY few digital marketers, let alone SEOs, know. In this episode, Bill gives shortcuts both for local SEO and normal website SEO: - How to boost visibility in Google Maps. - How to build trust to a new website....
Mar 04, 2025•1 hr 38 min•Season 1Ep. 608
E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well. This ranges from strange internal linking, to PBNs, to local SEO, to burying negative results on Google, and more. ⭐️ Bill Hartzer on Reddit: https://www.reddit.com/user/billhartzer/comments/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for you...
Mar 03, 2025•11 min•Season 1Ep. 607
E606: Keida Dervishi of Soulmate Customs joins the show. 23 years old, she makes millions of dollars per year selling relationship jewelry and clothing. She started her business 4 years ago. She is an animal with posting frequency - SEVEN VIDEOS (IG Reels/TikToks) A DAY. So impressive. All her videos are actively promoting her product and some get 30 or even 70 million views! Started her business 4 years ago. Super focused. Wakes at 5 AM. Has her schedule planned out to the minute. Shares how sh...
Mar 02, 2025•1 hr 22 min•Season 1Ep. 606
E605: Now is the best time to start a personal brand. 1. The limitations with Meta properties have been fixed. You can use an automation to have your content come out to Instagram WITHOUT suppression of views. This was not the case 8+ months ago. 2. Here’s stories of people doing it. Shout out to Michael Taylor who is crushing: https://www.instagram.com/shiftingshares/ 3. People are making millions with their personal brands. Keida Dervishi is making millions per year with hers on TikTok and Ins...
Mar 01, 2025•10 min•Season 1Ep. 605
