Exact Match Domains (EMDs) May Not Be What People Think - podcast episode cover

Exact Match Domains (EMDs) May Not Be What People Think

Mar 23, 202511 minSeason 1Ep. 627
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Episode description

E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral.

Domains like:

BuyLaptopsOnline .com
CheapAirConditioners .com
BestRunningShoes .com

This was all from one Semrush affiliate ranking #1 for Semrush Blackfriday using blackfridaysemru .sh

People thought it was the exact match domain.

People said Google lied and EMDs were effective.

Nobody challenged these findings… until now.

I don’t think it was the exact match domain.

Instead it is something that requires a dramatically lower time and money investment.

Something way easier…

Which anybody can do.

⭐️ Source: https://edwardsturm.com/articles/youtube-seo-emds-in-seo-instagrams-flagged-for-review-followers/

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to a Controversial SEO Theory
00:17 Exact Match Domains (EMDs)
01:54 Case Study: The Black Friday Semrush Domain
03:24 Debunking the EMD Hype
04:42 Effective Keyword Targeting
06:53 Building a Brand Over EMDs
08:50 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#exactmatchdomains #searchengineoptimization #seohacks #seotips

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