Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod!

He shares why most landing pages fail and what to do instead.

Most people are only making a super small fraction of what their product is capable of making. On the level of 1/1000th of what is possible.

Matthew shares the absolute most crucial adjustments to make to your website and landing pages.

What to do for above the fold (before visitors have to scroll).

What to do during the checkout & purchase area.

What to do post-purchase.

These are secrets learned from over a decade of A/B testing and they are going to blow your mind.

💎 Matthew Stafford's Post-Purchase Survey Questions: https://edwardsturm.com/wp-content/uploads/The-Edward-Show_Matthew-Stafford_August-GSD-2.pdf
🖥️ Book a call with Matthew: https://buildgrowscale.com/book-a-call
👋 Matthew Stafford on LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Quick CRO Hacks Everyone Should Know
01:08 Maximizing Post-Purchase Feedback
03:57 Effective Post-Purchase Surveys
06:30 Crafting the Perfect Above-the-Fold Section
13:45 The Importance of Clear and Simple Headers
27:14 Nobody Knows How to Do Reviews
32:14 Psychological Tricks to Boost Conversions
34:29 Testing Customer Response Strategies
35:02 Honesty in Business
36:47 Refund Policies on Customer Satisfaction
38:51 Effective Use of Tripwire Funnels
40:08 Building a High-Quality Email List
41:15 The Power of ManyChat Automation
46:58 The Value of Building a Brand
51:33 Optimizing Conversion Rates
59:41 Perfecting the Checkout Process
01:03:19 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#conversionrateoptimization #digitalmarketing #ecommerce #dropshipping