E514: How going after low domain authority sites can actually increase rankings on Google! A user on the SEO subreddit had a client with only elite websites linking to them. The client needed a natural backlink profile - only high domain authority sites is not natural. The SEO contractor built links from a ton of low domain authority “mom blogs.” The keyword was in the 90th percentile of difficulty. Did the low domain authority link building increase rankings on Google? You’ll have to watch to f...
Nov 30, 2024•8 min•Season 1Ep. 514
E513: This is the best way to be a terrible marketer and to get the worst results. From the legendary Rand Fishkin: https://moz.com/blog/the-best-way-to-suck-at-marketing-whiteboard-friday And mentioned at the end of the episode: What I Learned About Networking Going to NYC Tech & Business Events Every Night for Three Years - https://edwardsturm.com/articles/three-year-networking-experiment/ Things I’ve Learned About Networking to Sell a Service - https://edwardsturm.com/articles/things-ive-...
Nov 29, 2024•16 min•Season 1Ep. 513
E513: In 5 minutes, I made a video in a café about a product I love. The product has an affiliate program, so I used my affiliate link, masked with a catchy domain I purchased. The video is going viral. Now, every couple of minutes, I get a notification of a new customer from my affiliate link. The product is software with recurring monthly fees. I get 25% of those recurring monthly fees… for life. This is why that video is going viral. 00:00 Recording Videos in Public 00:16 A Day in Lithuania: ...
Nov 28, 2024•11 min•Season 1Ep. 513
E511: A combination of silly gameplay and TikTok virality has resulted in 20 million downloads in October alone for “The Screaming Chicken Game.” These mechanics are brilliant and can be copied across products. The game was the most downloaded game in October 2024 due to its viral mechanics made explicitly for TikTok and Instagram Reels. It also invited tons of copycats exploiting the game’s lack of ASO (app store optimization) knowledge to rank above the game for its own keywords! Wild digital ...
Nov 27, 2024•11 min•Season 1Ep. 511
E510: Answering whether you can and if it’s a smart investment buying the backlink and link building services offered on Fiverr. Then giving my #1 platform for link building and obtaining reputable backlinks. Here's what all SEOs need to know. 00:00 Introduction 00:31 The Reality of Fiverr Backlinks 01:27 Semrush's Local Tool 02:10 Risks and Realities 03:41 Long-Term SEO Strategy 08:31 Alternative Link Building Platform 10:54 Outro #seo #linkbuilding #searchengineoptimization #digitalmarketing...
Nov 26, 2024•12 min•Season 1Ep. 510
E509: How I run SEO experiments and why every digital marketer should be doing this. The SEO change log I keep and some of the experiments I’m running now. This is one of the most insightful things you can do in SEO. 00:00 Introduction 00:34 Bottom of Funnel SEO for Service Businesses 01:39 Challenges and Experiments with SEO Keywords 02:55 Best Practices for Services’ Bottom of Funnel SEO Pages 04:13 Recent Changes and Testing Strategies 06:26 Importance of SEO Change Logs 07:13 Additional SEO ...
Nov 25, 2024•12 min•Season 1Ep. 509
E508: How to get credible experts to write your SEO content for free and in a timely manner. I did this to outrank the New York Times in under 5 minutes back in 2020. I got an expert to write our SEO article for free. I targeted the keyword properly. I submitted the article to Google Search Console. 5 minutes after the article was published, it was ranking #1 on Google, and the New York Times was ranking #2. This strategy is going to blow your mind. The article I shared: https://edwardsturm.com/...
Nov 24, 2024•18 min•Season 1Ep. 508
E507: The strategy Loïc Gouzer used to sell the da Vinci painting, Salvator Mundi, to Crown Prince Mohammed bin Salman (MBS) for $450,300,000. This is a marketing and sales strategy anybody can incorporate into their business. It’s a fun one. Loïc Gouzer sold a $450 million dollar painting of Jesus to Crown Prince Mohammed bin Salman (MBS) in 19 minutes. But the real work of art was his insane sales strategy. Here's how he pulled off the most expensive art sale in history. In 2017, Christie's ex...
Nov 23, 2024•8 min•Season 1Ep. 507
E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: https://www.reddit.com/r/SEO/comments/1gwj5hn/steal_my_seo_strategy/ 00:00 Introduction to The Strategy 00:31 Phase 1: Analyzing Google Search Console 01:02 Phase 2: Optimizing Keywords 01:45 Phase 3: Competitor Analysis 02:25 Phase 4: Interlinking and Backlinks 02:32 Case Study 03:04 Moz for Keyword Gaps 06:52 Personal Reflections 07:39 Sign-Off T...
Nov 22, 2024•8 min•Season 1Ep. 506
People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale. 00:00 Introduction 00:26 Surprising Discovery on Reddit 03:09 Extremely Searchable Content 05:34 Fear of Criticism 07:09 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #solopreneur #socialmediamarketing #marketingstrategy...
Nov 21, 2024•8 min•Season 1Ep. 505
E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title. A startling experiment. Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potentially being generous with including sites in AI Overviews. Also, how to be included in Google’s AI Ov...
Nov 20, 2024•11 min•Season 1Ep. 504
E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this looks like and how to move on if you have been hit by this hugely negative tag. Mentioned in the video ↓ What Causes the Google Helpful Content Update (HCU): https://youtu.be/0bzye0IN2oQ Compact Keywords: https://compactkeywords.com/ My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Semrush Local: ...
Nov 19, 2024•22 min•Season 1Ep. 503
E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them? How did the PNUT meme coin created to honor the euthanized squirrel, Peanut, grow to a market cap of $2.2 billion? How is the PEPE meme coin worth over $10 billion? And what does this teach us about the current state of the world? What does this teach us about brand building and marketing? Turns out it teaches us a lot. That is what is shared on this episode of The Edward Show. Sourc...
Nov 18, 2024•22 min•Season 1Ep. 502
E501: 3 tools in my digital marketing toolbox I never really talk about on this show. However, that does not mean they are not important. The first and second tools I use weekly. The third tool I use daily. Links to the tools: https://algoroo.com/ https://wordhtml.com/ https://capitalizemytitle.com/ 00:00 Introduction 00:31 Algoroo - Tracking Google Volatility 03:16 WordHTML - Clean HTML for Your Content 06:31 CapitalizeMyTitle - Perfect Title Capitalization 08:06 Final Thoughts The Edward Show....
Nov 17, 2024•9 min•Season 1Ep. 501
E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero followers—if you create content that hooks people, you have the same shot at getting picked up by the algorithm as anyone else.” Combine the massive audiences and level playing field, and you have the perfect arena for a new age of founders. These are the Indie Hackers killing it with social video. Source for the podcast: https://www.indiehackers.com/post/...
Nov 16, 2024•18 min•Season 1Ep. 500
E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity. Summary for how to get generative AI to recommend your brand: - Use Bing Webmaster Tools and Google Search Console. - Use neutral language. Don’t sensationalize. Don’t use superlatives. - Have your sitemap in your robots.txt file. - Go after keywords that represent the solutions your brand satisfies. - Use your keyword in your page title, meta description, URL slug, H1, and begi...
Nov 15, 2024•11 min•Season 1Ep. 499
E498: What causes and what triggers the Google Helpful Content (HCU). Here are my notes, explained in the episode: -Google Helpful Content Update uses a tag, a machine learning classifier. Very little chance of recovery or a long recovery period. -Content websites that are making money through ads and affiliate links. -It’s really many affiliate sites being hit. -Less e-commerce, less news, more content sites being hit. -Having a brand reduces chances of being hit. -Having good Domain Authority ...
Nov 14, 2024•16 min•Season 1Ep. 498
E497: I was looking at one of the most expensive niches in SEO - personal injury law - and I saw something shocking. None of the SEOs in the niche knew what they were doing. And the ones that had some semblance of an understanding - they were outranking everybody. This is what nobody knew… Reserve your spot for Compact Keywords: https://compactkeywords.com/ 00:00 Introduction 00:09 Personal Injury Law Keywords 00:55 Mistakes in SEO for Law Firms 02:04 SEO Strategies for Law Firms 02:52 High-Rete...
Nov 13, 2024•14 min•Season 1Ep. 497
E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day on TikTok and Instagram. Strategy: high frequency posting - post as many times per day as possible. Make easy videos. Content: reactions, build in public, nice music on products. From: https://x.com/iamgdsa/status/1856005886210416864 00:00 Millions a Year From Social Video 00:25 Keida Dervishi: The Young Entrepreneur 01:58 High Frequency Posting 03:...
Nov 12, 2024•9 min•Season 1Ep. 496
E495: Brett Cohen ( https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast! He talks about preparing for the Forbes Under 30 Summit, cold calling Sony in 2012 to get them to allow a flagged YouTube video using copyrighted music, finding celebrity contact information, getting Kim Kardashian on his podcast as a 17-year-old kid, press release marketing, and more. He’s one of the mo...
Nov 11, 2024•30 min•Season 1Ep. 495
E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO. Cosine Similarity and Embeddings are explained in the context of SEO. Simultaneously, it’s explained how SEOs use concepts like these to sell SEO services to clients. “Cosine Similarity Audits.” Complex things that describe basic SEO functions and actually may be over-optimization. Listen to this to improve your SEO terminology, learn how to see through the veil of SEO agencies, o...
Nov 10, 2024•17 min•Season 1Ep. 494
E493: In-depth research and insights on Google’s AI Overviews. Which sources are included in AI Overviews? Do all organic results have a chance of being an AI source? Are all sources in the AI Overviews equally important for Google? How many sources does Google actually link to in an AI Overview? How common are AI Overviews in search results now? Do AI Overviews lead to fewer clicks on websites than before? How to prepare for AI Overviews? Lots of interesting questions are answered in ...
Nov 09, 2024•21 min•Season 1Ep. 493
E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more. The success of a short form mobile video with speaking in it only comes down to how engaging the transcript. If it’s engaging to read, it will be engaging to watch. And if somebody has a podcast, they’re probably an engaging speaker anyway. So the best copywriters today are also the best editors. If you’re a good copywriter you can edit a ...
Nov 08, 2024•16 min•Season 1Ep. 492
E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS! He has a super popular thread on Reddit answering people’s questions. I read the most popular questions and answers. Lots to learn from this Instagram expert. Source: https://www.reddit.com/r/InstagramMarketing/comments/1g0cdfj/01m_followers_in_exactly_2_months_ama/ 00:00 Overview 01:02 Posting Schedule and Frequency 03:01 Monetization Strategies 03:50 Content Types...
Nov 07, 2024•16 min•Season 1Ep. 491
E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates... Especially ones who see their traffic going to Reddit and Quora... Or ones who are worried about generative AI bots, like ChatGPT and Meta AI, answering the queries they’re ranking for... The definition of insanity is doing the same thing over and over again and expecting different results. Content SEO is going away. But you have a site with existing decent domain auth...
Nov 06, 2024•20 min•Season 1Ep. 490
E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules. Reddit is the 3rd most clicked website on Google Search. SEOs are abusing it a ton. Sources: https://x.com/lilyraynyc/status/1853502675004060159 https://x.com/lilyraynyc/status/1852732333142507546 00:00 Intro to Parasite SEO 00:11 Reddit's Rise 00:28 Bad Actor Strategies 01:28 Why Reddit is Dominating 02:20 Top of Funnel vs. Bottom of Funnel 03:16 Lily Ray's Ins...
Nov 05, 2024•13 min•Season 1Ep. 489
E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch. They’ve used a faceless TikTok and Instagram marketing strategy, getting over 50 million views in 6 months. This is what they were posting. + Another faceless company that is crushing. The Cat Bat Mask. Hundreds of millions of views with hyper-simple 5-second faceless videos. You’re not going to believe this one. From: https://x.com/iamgdsa/status/1853381393004302650 An...
Nov 04, 2024•7 min•Season 1Ep. 488
E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition. If you want to learn about black hat link building and acquiring backlinks, this has a very dark story. This also has a very effective and creative white hat link building strategy. And in the middle of the video is a common grey hat backlink tactic. 00:00 Introduction 00:16 Understanding White Hat, Gray Hat, and Black Hat SEO 01:19 White Hat Link Building 06:16 Gray Hat Link Building 07:48 ...
Nov 03, 2024•10 min•Season 1Ep. 487
E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting. Links mentioned 👇 My SEO Program: https://compactkeywords.com/ Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ 25 viral hooks: https://edwardsturm.com/articles/25-hooks-tiktok-instagram-reels-youtub...
Nov 02, 2024•18 min•Season 1Ep. 486
E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business. These two Steve Jobs business stories get me hyped. Hopefully, they will get you hyped, too. Credit 👇 Story one: https://x.com/projectkim/status/1852010511086555474 Story two: https://x.com/itsolelehmann/status/1850531655427174709 Unboxing broll: https://www.youtube.com/watch?v=B2BMePLvkGs&ab_channel=DrDebox Steve Jobs broll: https://www.youtube.com/watch?v=MnrJzXM7a6o&ab_channel=JohnSchroter Comp...
Nov 01, 2024•14 min•Season 1Ep. 485
