Apple Spent Millions Designing Boxes You’ll Throw Away

E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business.

These two Steve Jobs business stories get me hyped.

Hopefully, they will get you hyped, too.

Credit 👇
Story one: https://x.com/projectkim/status/1852010511086555474
Story two: https://x.com/itsolelehmann/status/1850531655427174709
Unboxing broll: https://www.youtube.com/watch?v=B2BMePLvkGs&ab_channel=DrDebox
Steve Jobs broll: https://www.youtube.com/watch?v=MnrJzXM7a6o&ab_channel=JohnSchroter

Compact Keywords - my first solo product - SEO that requires less but makes more - https://compactkeywords.com/

00:00 Packaging in Sales and Marketing
00:18 Apple's Packaging
01:40 Apple's Unboxing Experience
03:38 Personal Reflections on Product Experience
04:48 Introduction to the Next Story
05:43 Steve Jobs' Comeback Story
08:08 iMac and Apple's Resurgence
09:04 iPod and iPhone Revolution
11:24 Legacy of Steve Jobs
13:24 Podcast Wrap-Up

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#packaging #branding #marketing #advertising