How to Repurpose Podcasts Into Viral Shorts

E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more.

The success of a short form mobile video with speaking in it only comes down to how engaging the transcript.

If it’s engaging to read, it will be engaging to watch.

And if somebody has a podcast, they’re probably an engaging speaker anyway.

So the best copywriters today are also the best editors.

If you’re a good copywriter you can edit a podcast transcript into a viral short form mobile video (and the editing software I recommend mirror your changes)… or, even crazier, you can outsource this task to an inexpensive freelance copywriter.

Here’s how to do all this.

+The social media posting guide mentioned in the episode: https://edwardsturm.com/articles/social-media-posting-strategy/

00:00 Overview
00:25 Creating Viral Content
03:27 Negative Hooks
04:21 Repurposing Podcast Content
06:09 Engagement
06:29 Case Study: Silicon Valley Bank Collapse
11:26 Cheap Freelance Copywriters
14:20 Posting Strategies for Social Media
15:42 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#podcastmarketing #podcasting #instagrammarketing #tiktokmarketing