E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search engines. This episode explains information architecture, especially in the context of search engine optimization, and gives an example of a site that is doing it so well that it’s ranking on Google for 223,000 keywords! To learn more about the specific site, I made a standalone episode, “Ranking for 223 THOUSAND Keywords With Programmatic SEO,” here: ...
Oct 31, 2024•12 min•Season 1Ep. 484
E283: This site is ranking for 223,800 keywords on Google. 6,400 keywords in positions 1-3. What a time to be alive. My SEO program: https://edwardsturm.com/compact-keywords/ 00:00 Crazy SEO Win 00:58 Rob Liu’s Strategy 01:59 Implementing the Broad Approach 02:46 Analyzing ContactOut's SEO Tactics 03:51 Pricing 04:10 Using Data for Organic Marketing 04:58 SociableKIT’s SEO Strategy 07:04 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-ed...
Oct 30, 2024•8 min•Season 1Ep. 483
E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital. This is what I learned. Links mentioned in the episode 👇 Compact Keywords: https://edwardsturm.com/compact-keywords/ Lessons From Ryan Reynolds: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/ Ep 477 of The Edward Show: https://youtu.be/WNcJnwJcTSk The Complete History & Strategy of LVMH: https://www.acquired.fm/episodes/lvmh 00:00 Maki...
Oct 29, 2024•18 min•Season 1Ep. 482
E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic. So first, in this episode, I cover the bug. Then I get into the basics of Google Search Console. My Love Letter to Bottom-of-Funnel SEO (mentioned in the episode): https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ My weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ 00:00 Google Search Console Outage 00:49 Im...
Oct 28, 2024•11 min•Season 1Ep. 481
E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history. Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke. But what Coca-Cola did in response nearly destroyed Coke forever. Here's the full story. From: https://x.com/timjcarden/status/1850037589983756535 Full credit to: https://x.com/timjcarden 00:00 Pepsi vs. Coke 00:37 The Pepsi Challenge 01:40 Coca-Cola's Desperate Response 01:58 New Coke 03:46 Resilient Brands 0...
Oct 27, 2024•9 min•Season 1Ep. 480
E479: The “reply guy” formula - what I would do if I could divert attention to growing on 𝕏. Use Premium+ account. Niche down, articulate my niche clearly. 3 hour daily commitment. - 2 hours replying to accounts in my niche or spinning comments on big accounts towards my niche. - 1 hour creating daily content for my profile - creating a valuable binge bank for new people discovering me. Stealing video and image hooks: videos in my niche from TikTok and Instagram, and memes. https://memelord.tec...
Oct 26, 2024•14 min•Season 1Ep. 479
E478: Anybody can do this right now to build crazy FOMO. Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2-3 podcasts each week. Every 7 days, share on LinkedIn. “Omg what is happening to this guy/girl they are blowing up!” - That’s what people will say to themselves when they see you getting all this sweet press. Then they’ll want to be in your orbit, be top-of-mind for you, want to help you and make introductions for you, and more. 0:00 Building FOMO...
Oct 25, 2024•8 min•Season 1Ep. 478
E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in fraud. These activities got it tons of angry reviews and blog posts, resulting in… tons of backlinks. The people behind DecorMyEyes went to jail and Google responded, updating its algorithms with sentiment analysis. With this in mind, we look at how P. Diddy’s website has performed in Google Search ov...
Oct 24, 2024•9 min•Season 1Ep. 477
E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become unstoppable. Build a brand, not backlinks. The brand gets backlinks and makes everything easier. AND, if you are not a public relations oriented pers...
Oct 23, 2024•14 min•Season 1Ep. 476
E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could. This is the dark reality of journalism and SEO. 00:00 Introduction 00:36 Domain Authority and Backlinks 02:43 Journalists and Experts 03:40 Telling Journalists What They Want to Hear 06:51 Trading Up the Chain 06:59 Fake Credibility Strategy 07:2...
Oct 22, 2024•13 min•Season 1Ep. 475
E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet. When you understand how Google works, you understand how the Internet works. These are the two SEO epiphanies that will have the greatest impact. The first is from when I was just learning SEO - literally when I was starting. It was my holy moly moment. The second is from 2019 in Minsk, Belarus. A totally different type of holy moly moment. Links in the episode: Pareto SEO: https://edwardstu...
Oct 21, 2024•29 min•Season 1Ep. 474
E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop. In 2016 I used these LinkedIn hacks to go from unemployable to super in-demand in literally within a month. And a month later I had a job at one of the best marketing agencies in the world. Then I wrote an article on the hacks and optimizations I used, and many others then used them to get the same results. So this is how to optimize your LinkedIn in 2024 so that recruiters and employers are reaching out to...
Oct 20, 2024•13 min•Season 1Ep. 473
E472: Backlink strategies for 2024. 3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups Important: 3 way linking (ABC link exchanges) is considered a black hat link-building tactic and should be avoided by website owners. However, it’s still worth knowing about. From: https://x.com/theshaneduggan/status/1847253872496214489 and https://back2marketingschool.com/3-way-link-building/ 00:00 Backlink Strategies for 2024 01:38 Linkable Assets ...
Oct 19, 2024•13 min•Season 1Ep. 472
E471: How TogetherKeys is making hundreds of thousands of dollars a month with their faceless Instagram Reels and TikTok strategy. All videos are extremely repeatable and require little work. Find a simple faceless format that works. Wash, rinse, repeat… 3-5 times a day. Crazy. From: https://x.com/iamgdsa/status/1846551078608757029 Second post that’s shared: https://x.com/iamgdsa/status/1847218132899004433 00:00 125 Million Views in 4 Months 00:43 Multiple Accounts 01:35 TogetherKeys 01:58 Facel...
Oct 18, 2024•11 min•Season 1Ep. 471
E470: Lars Lofgren ( https://x.com/LarsLofgren ), a true digital marketing OG, comes on the pod. Lars was one of Neil Patel’s early employees back in 2011 and just went super viral for his exposé of the black hat affiliate SEO that Forbes, CNN, USA Today and other big publishers are doing. We start the conversation with an affiliate story of his own - how he had a single webpage do $100,000/month with SEO. Then we talk about link exchanges, content trades, developing sites with huge backlink pro...
Oct 17, 2024•58 min•Season 1Ep. 470
E469: I can’t stop thinking about how easy local marketing is. On this episode, I specifically talk about local SEO with Google Business Profile, and local newsletters. It’s some crazy stuff - marketing on easy mode. Yesterday’s episode: https://youtu.be/IyUv47A5m40 00:00 Introduction 00:23 Basics of Local SEO 00:58 Google Business Profile 02:41 Success Stories in Local SEO 03:23 Local Newsletters 06:00 Local Newsletters in Bigger Cities 06:42 Yesterday’s Edit Story The Edward Show. Your daily d...
Oct 16, 2024•8 min•Season 1Ep. 469
E468: Nik Hulewsky ( https://x.com/CoFoundersNik ) shares local marketing hacks that are overlooked and profitable anywhere. Tricks that anybody can do now. - Local SEO and Google Business Profile Optimization - Local Newsletters and how to grow them Then we talk about content marketing success stories (going deep into the details of how they happened) and a story of how him and Chris Koerner used Reddit marketing to get a new business to 1,000,000 in profit (10,000,000 in revenue) in just 3 mon...
Oct 15, 2024•52 min•Season 1Ep. 468
E467: This is seriously one of the most surefire ways to go viral. Recently, I had one of my most viral videos. I share exactly how I made it and how I’ve reused the strategy time and time again. In fact, I used it just last night, and that video is also going viral. If you need some hits and want content that performs above average, this is a surefire way to do it. The first video mentioned: https://youtube.com/shorts/X7F2pGi5F8o?feature=share The viral video from last night: https://www.instag...
Oct 14, 2024•14 min•Season 1Ep. 467
E466: Google’s First Link Bias, also called the First Link Counts Rule, is both weird and notable. Google has a bias towards the first link on a page. This applies to both internal links and external links. Google has a bias. And this bias gets even stranger when image links are involved. From: https://seosherpa.com/seo-experiments/ More detail: https://www.link-assistant.com/news/link-location-and-seo-value.html#:~:text=This%20is%20called%20the%20First,not%20from%20all%20of%20them . Image links...
Oct 13, 2024•6 min•Season 1Ep. 466
E465: This entrepreneur had a super dumb startup idea. But he went and built it anyway. And even though it didn’t make him much money, it was so dumb it went viral! I love this - crazy ideas that are so crazy they have to go viral. When you do this, you get tons of positive SEO signals. Great thing to leverage. + Eight pieces of advice that would have made a successful entrepreneur hit milestones twice as fast. Learn from this person’s failures! Post about the dumb startup idea: https://www.redd...
Oct 12, 2024•13 min•Season 1Ep. 465
E464: YouTube Shorts is extending to 3 minutes. It’s happened with Instagram Reels, Facebook Reels, TikTok Duets, Stories, pinned comments... the list goes on. When a platform introduces a new feature, content utilizing that feature gets pushed - or at least that’s the theory. From: https://x.com/xNickOnline/status/1843879939306598855 00:00 YouTube Shorts Opportunity 00:09 New 3-Minute Shorts Feature 00:24 Faceless Social Media 00:59 Capitalizing on New Features 01:32 Preparing for the Shorts La...
Oct 11, 2024•5 min•Season 1Ep. 464
E463: 4 self-employed indie hackers who are making either tens of thousands MRR or hundreds of thousands USD - and the marketing they’re doing to get their customers. If you need some inspiration from people making it with in-depth details of how they’re doing it, you’ll like this. Mentioned: Memelord Technologies: https://memelord.tech/ Stage Timer: https://stagetimer.io/ AWS and Twitter Info Product: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet...
Oct 10, 2024•18 min•Season 1Ep. 463
E462: Forbes Marketplace, a third-party managed platform under the Forbes URL, has been spamming SEO - making up for over 50% of Forbes’ revenue. Forbes’ Marketplace is entirely lazy affiliate articles targeting a variety of keywords unrelated to Forbes’ typical topics. Even worse, these articles lack Forbes’ oversight and exist only to manipulate search rankings. This is a massive violation of Google's Site Reputation Abuse Policy, and Forbes is paying the price. They’ve been hit with a severe ...
Oct 09, 2024•16 min•Season 1Ep. 462
E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be. Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google. So here is all the data on Google's yearly performance for share of voice, searches, and ad sales. This research is from the legendary Rand Fishkin. Watch his original summary here: https://sparktoro.com/blog/is-google-losing-search-market-share/ SEO – Down the Funnel: https://edwar...
Oct 08, 2024•8 min•Season 1Ep. 461
E460: How Josh Comeau built a small social media audience and email list in a year, then launched a course to it, doing $500,000 in a week-long pre-sale. The course was only 50% complete when the limited pre-sale launched to his audience. This is one of my best episodes yet, and I am hyped by the information in it. From: https://www.indiehackers.com/post/launched-my-first-course-earned-over-us-500-000-ama-4382405cd5 Josh’s website: https://www.joshwcomeau.com/ Josh’s 𝕏: https://x.com/JoshWComea...
Oct 07, 2024•14 min•Season 1Ep. 460
E459: YouTube Shorts is one of the most exciting places for marketers. Not only are Shorts great for SEO, the long tail of views is insane. This episode gives many examples of how long it takes to see crazy virality on YouTube Shorts… and much more. 00:00 YouTube Shorts Crazy Virality 00:36 Glacier Video 01:15 Video Metrics 02:29 Personal Experience with YouTube Shorts 04:43 The Long Tail of YouTube Shorts 06:11 Selling Strategies 08:39 Conclusion The Edward Show. Your daily digital marketing po...
Oct 06, 2024•9 min•Season 1Ep. 459
E458: If you go after everybody with your headline, you get nobody. If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it. Headlines are the only part that literally every viewer reads. If you have a month to work on a page or ad, spend 27 days on the headline. Here’s how to craft great headlines. Source: https://larslofgren.com/how-to-write-headlines/ and https://read.first1000.co/p/about-cute-copy 00:00 The Importance of Headlines 00:48 Why Hea...
Oct 05, 2024•8 min•Season 1Ep. 458
E457: Pure consistency will get any creator to a great spot. But how do you go from just another creator to an icon who has captured the conversation? That’s what this episode is about. 00:00 A Hit Product 00:16 iShowSpeed's Success 00:56 Kai Cenat 01:31 Evolution of Viral Stunts 04:16 My Experience Almost Getting a TV Show 06:27 Gary Vaynerchuk Products 07:58 Ryan Holiday Products 08:49 Pieter Levels and 12 Startups in 12 Months 16:02 Anatoly Gym Pranks to Fitness Icon 18:51 Conclusion The Edwa...
Oct 04, 2024•22 min•Season 1Ep. 457
E456: Bad digital marketing advice I’ve heard or hear all the time. What to stay away from. Who can you really trust out there in this wild world???? 00:00 Bad Viral SEO Tips 01:58 Top of Funnel SEO 03:14 Bottom of Funnel SEO 04:18 Misleading Content Advice 06:45 Schema Markup 09:08 PageSpeed Insights 11:44 Testing 14:38 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #seoadvice #digitalmarketingtips #digitalmarketi...
Oct 03, 2024•15 min•Season 1Ep. 456
E455: LinkedIn video is horrible… For everything other than search. The promise of LinkedIn video being great for page growth has been disproven - until LinkedIn fixes its recommendation algorithm, at least. But for search it is constantly recommended above text posts, even when those text posts have more engagement and are from bigger accounts. This is perfect for anybody selling services, expertise, or looking for employment. Here’s how to use this. 00:00 Introduction 00:20 Personal Experience...
Oct 02, 2024•11 min•Season 1Ep. 455
