The Business of Wellness - podcast cover

The Business of Wellness

Jaclyn Londonjaclynlondonrd.com
Join renowned food, nutrition & wellness industry expert & author, Jaclyn London, MS, RD, CDN as she explores the intersection of nutrition science and business, media, politics and culture.
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Episodes

Food Product Marketing 101

Denis Kaser is head of international marketing for Le Gruyère AOP . He has extensive experience in the marketing world, including with food and drink companies. He is passionate about sharing the stories of the people behind Le Gruyère AOP and his home country of Switzerland, in addition to the promotion of what has been consistently named the world's best cheese. We discuss: Le Gruyere AOP production in Switzerland: From the care & animal welfare practices employed to maintain the health of...

Aug 30, 20231 hr 5 min

Business Coaching for Healthcare Practitioners

Joanna Sapir is a wellness business coach who teaches holistic wellness & healthcare practitioners how to build better businesses by streamlining their processes, creating systems to take back their time, build a steady monthly income, and have more repeat clients in their businesses. We discuss: How to say “no” and make more money as a result Beating practitioner burnout: How to avoid it, and how to stop it once it starts Programs vs. hourly sessions: Why systems, containers, and programmat...

Aug 17, 202358 min

Could Venture Capital Really End World Hunger?

Today on The Business of Wellness Podcast: Justin Levy is the Executive Director of Conscious Alliance , a Colorado-based hunger relief organization, and Randy Gilbride is the VP Commercial Operations at Sunrise Strategic Partners . This summer, Conscious Alliance announced that Sunrise Partners will join their family of annual donors, starting with a meal distribution event last month to support children facing food insecurity as the school year came to a close. Sunrise contributed financially ...

Aug 03, 202359 min

Decoding the World Health Organization's Statement on Aspartame: Is It Safe to Drink Diet Coke?

In this solo episode, Jaclyn London, MS, RD, will dive deep into the WHO's classification of aspartame as a group 2b carcinogen, analyze the statement as a Registered Dietitian, evaluate the media coverage surrounding this topic, explore the wording of the statement, and ultimately answer the pressing question: Is it safe to drink Diet Coke? Welcome back to The Business of Wellness! Today, I start the episode by looking at the World Health Organization's classification of aspartame as a group 2b...

Jul 20, 202347 min

Food Science for Real Life

Heather Sachs, MS, RD , is a dietitian with expertise working in science & regulatory affairs for some of the most relevant food companies of our time, including Coca-Cola, KIND, and Blue Apron. We discuss everything about the business of science and regulatory affairs at CPG food & beverage companies of all sizes, including: Navigating health claims on food products and packaging; what it means to be in compliance for CPG food brands; weighing the outcomes of taking risks on product lab...

Jul 14, 20231 hr 6 min

Dairy Myths, Debunked

Today I’m thrilled to welcome Tara Vander Dussen to The Business of Wellness Podcast ! Tara is a fifth generation dairy farmer best known online as @thenewmexicomilkmaid . She’s also an environmental consultant, mom of two girls, farm wife and co-host of the Discover Ag podcast (with which I am currently obsessed). We discuss: Dairy myths, farming myths, food and nutrition myths, agriculture myths…basically, you name a myth about food and nutrition, it’s covered on this episode of the podcast. W...

Jun 28, 202354 min

Welcome to a New Era of Brand Building in CPG

📣ANNOUNCEMENT 📣The Business of Wellness is moving to Patreon! Sign up for full access to all future podcast episodes, exclusive interviews, brand case studies, and limitless nutrition q+a’s with YOU, here! My guest today is Sara Brooks , co-founder of Goldilocks, a founder-first CPG consultancy. Prior, Sara was the founder & CEO of Covet PR, an agency she founded in 2014 that quickly became one of the fastest growing firms in the country and ultimately was acquired in 2020 by Power Digital...

Jun 14, 202355 min

The Unsung Wellness Hero of #Scandoval

Everyone’s talking about it, but even if you don’t pay much attention to Vanderpump Rules or burgeoning businesses of its cast members, I think you’re going to want to listen to today’s episode of The Business of Wellness for some specific food, nutrition & wellness tips for both brands and consumers. So, what exactly is the unsung wellness hero of #scandoval? You’re going to have to listen to the episode to find out. Spoiler: You’ll buy (and eat) these at Something About Her , which (should...

May 30, 202336 min

How Did Nutrition Misinformation Become So Mainstream?

Leah McGrath, RD, LDN , is a retail dietitian, trusted advisor, & the founder of BuildUp Dietitians , a community of dietetics professionals and students to share evidence-based information & professional resources. She’s also a voice of reason in the cluttered space of nutrition communications, setting the record straight on Twitter and through her weekly Substack newsletter. We discuss: Gut health & other food product packaging claims that don’t mean anything Gen Z food & nutri...

May 18, 20231 hr

3 Lessons Better-For-You Food & Beverage Brands Should Learn from Bud Light

Welcome back to the Business of Wellness! Today’s solo episode is a deep-dive on the Bud Light controversy from a food & beverage marketing standpoint. We take a hard look at what better-for-you brands can and should learn from Bud Light’s many missteps throughout the handling of this controversy and discuss: Why defining & staying true to your unique value proposition as a food & bev brand is integral to driving key marketing & brand strategy decisions; why taste is ultimately t...

May 10, 202357 min

Nutrition & Fertility, Pregnancy, Lactation & Early Childhood: Your Questions, Answered.

Lauren Manaker, MS, RD, LD, CLEC, CPT is a Charleston-based dietitian, cookbook author, freelance writer, media expert, and women’s health dietitian specializing in fertility, pregnancy & infancy through early childhood nutrition. We discuss: -Nutrition tips for women trying to conceive naturally and via IVF: What advice to heed vs. ignore about nutrition & early pregnancy -What to look for in a prenatal vitamin; how to optimize food & nutrient intake during the “two week wait,” and ...

Apr 24, 20231 hr 14 min

Entrepreneurship For Clinicians

Brigitte Zeitlin, MPH, RD, is a NYC-based women’s health coach, founder of BZ Nutrition , and a powerhouse entrepreneur. She joins me today to discuss building her own private nutrition counseling practice from the ground up & what she’s learned from her seven years of experience as a founder & owner of a nutrition counseling private practice. We discuss: Navigating a culture of scarcity vs. building a culture of abundance for health practitioners and entrepreneurs Key learnings from bui...

Apr 10, 20231 hr 14 min

The Business of Corporate Wellness

Daniela Elazari, RD , is the Director of Well-Being in the Office of Work/Life at Columbia University . We discuss: The pros, cons, and applications of the evolution of employee weight-loss programs to employee wellness activations over the past decade The biggest myths and misconceptions about programmatic approaches to workplace wellbeing How to implement a program for your employees even if you “have no budget for that.” Tips for employers: Characteristics of a credible & effective workpl...

Mar 22, 202347 min

WeightWatchers Acquisition of Sequence Takes A Bite of GLP-1 Market; Key Takeaways From & Real Life Application For the Latest Erythritol Study, & Revisiting Maligned Food Additive, MSG, to Address Public Health Concerns About Sodium

Listeners, it’s time for a food & nutrition news update. Today I’m covering some of the biggest topics in consumer food & nutrition from the first few months of 2023 including: WeightWatchers Acquires Sequence, Telemedicine Company Focused on Obesity Medicine– the pros, the cons, the media coverage, and my take as WW’s former head of nutrition & wellness. Nature Medicine’s recent study findings linking erythritol to cardiovascular disease and the media fallout/aftermath that followed...

Mar 10, 202358 min

What Investors Are Getting Wrong About Obesity

Welcome back, listeners! My guest today is Vanessa Rissetto, MS, RD, CDN (listen to part one with Vanessa, here). She's the CEO & co-founder of Culina Health, and today we’re discussing everything from venture capital in health tech to her latest funding round; the intersection of wellness & entrepreneurship, and the misinformation that’s running rampant about food, nutrition & health amongst VC’s & capital allocators. We discuss: Why investing in biotech & consumer electroni...

Mar 03, 202344 min

Exactly What Food & Beverage Brands Need to Do to Attract Loyal Customers

Adriana Bevilaqua (AG) is the Chief Creative Officer at M.Booth , a global PR & marketing agency in NYC. We discuss: Having a diverse & versatile media diet & why it fosters creativity at work & compassion in relationships The future of AI for food & beverage brands and how we can better leverage AI tools to optimize creativity Defining “longtermism” - one of AG’s (most) fascinating trend predictions of 2023: What it is, what it’s not, and why it’s hitting a nerve for Gen X &...

Feb 16, 20231 hr

Bucking Tradition, Building a Career You Love & Strengthening Your Earning Potential

Ken Rusk is the founder of Rusk Industries, Inc., a construction business entrepreneur, & Wall Street Journal best-selling author of Blue Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life We discuss: Career confinement by way of student loan debt: Why alternative pathways to success matter now more than ever Ditching the tired, overused trope, “get out of your comfort zone!”( & why your comfort zone is an empowering place to start building a successful career) ...

Feb 09, 202354 min

Food Shopping & Storage: How to Optimize the ROI of Your Grocery Cart

Kristen Hong is a blogger, content creator, kitchen organizer, and cookbook author of Fridge Love ( https://hellonutritarian.com/fridge-love-cookbook/ ). She's also the brains behind the wildly popular Instagram account, @hellonutritarian ( https://instagram.com/hellonutritarian?igshid=NDk5N2NlZjQ= ). We discuss: How & why self-care starts with kitchen organization (& how anyone, anywhere can get started ASAP) Why & how an investment in food shopping, ingredient storage, kitchen appl...

Feb 02, 202348 min

The (New) Essential Qualities of Effective Leadership

Rajeev Kapur is the CEO of 1105 Media & author of, “ Chase Greatness: Enlightened Leadership for the Next Generation of Disruption .” We discuss: What exactly do Gen Z & Millennial employees really want from their employer? The fundamental sales skills every business owner should master Why transitioning to an omnichannel marketing & lead gen strategy is critical in a post-pandemic economy Defining “enlightened leadership” and the unique ways wellness brands can leverage specific str...

Jan 26, 20231 hr 5 min

How Should Wellness Brands Approach Customer Conversion in 2023?

*If you like today's episode of The Business of Wellness , please leave a 5-star rating & review! Chris Smith is the cofounder of Curaytor (an Inc. 500 fastest-growing business) and the author of, The Conversion Code, A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster – a book-turned-blueprint for business owners & entrepreneurs. Small business owners, health practitioners, service providers, sales managers & marketing leaders: You’re going to want to lis...

Jan 19, 202353 min

Why Healthcare Pros Need Media Skills to Build A Profitable Business

The one & only Amy Gorin, MS, RD, CDN joins me to discuss her Master the Media program; background in magazine journalism, and how health professionals can leverage expertise in media work to create an entirely new revenue stream. We cover: The significance of having a media presence: How it can help you build your business & generate a new revenue stream at any/every stage of small business development An approach you haven’t already heard to finding your niche (and what this actually m...

Jan 12, 20231 hr 9 min

2023 Trend Forecast: Top Five Food, Nutrition & Wellness Trends You’ll See Everywhere This Year

Welcome back to part two of The Business of Wellness: 2023 Trend Forecast! Today I'm discussing the top five key areas of growth for consumer wellness brands, businesses, products & professional tools you need to know about for 2023 across food, nutrition, fitness, and wellness. Here's a snapshot of what's discussed on this episode: Science-based “personalization” vs. a customer’s own personalized experience. Why this nuance is critical to the growth and longevity of your brand & busines...

Jan 05, 202343 min

3 Things Consumer Wellness Brands MUST Do to Stay Recession-Proof in 2023

Today's episode covers three critical attributes of recession-proof consumer brands in preventative healthcare that will thrive in the new year. This is part 1 of 2 on the biggest wellness trends of 2023, so stay tuned for next week's episode in which I'm breaking down the top 5 biggest trends across food & nutrition, fitness, & consumer health tech, and sharing practical applications for brands, entrepreneurs, business owners, and investors to discover what's next for you . Happy New Ye...

Dec 30, 202243 min

Behind the Scenes of a DTC Wellness Product Launch - R&D and Supply Chain, Go-To-Market Strategy & Brand Storytelling

Katya Eckert is the founder & CEO of A Domani , a thermoregulating sleepwear brand that just launched in November, 2022. We discuss: Going from "consumer" to "founder" — Katya's research-to-action process The current state of the global supply chain and predictions on how it will impact ecommerce & DTC brands in 2023 What it means to change careers personally and professionally Fiber science & tech innovation in thermoregulating fashion & the impact this could have on the wellnes...

Dec 22, 202259 min

Nootropics, Collagen, Gut Health & Hormone Balance: Unpacking The Biggest Wellness Buzzwords of 2022

We're two weeks away from closing out 2022, so I'm deep-diving into some of the biggest wellness buzzwords, trends, hashtags, and search terms with today's guest, Dr. Mike Smith. Dr. Michael Smith is the Director of Education for Life Extension, author of "The Supplement Pyramid: How to Build your Personalized Nutritional Regimen ," and host of Live Foreverish , a podcast and Facebook Live for Life Extension. We discuss: WTF is "hormone balance" and what's myth vs. fact on the topic? Who/what/wh...

Dec 15, 20221 hr 8 min

What Does It Mean to Be a "Wellness Influencer" in 2023?

Everybody eats, which means it's likely that at some point you've found yourself on the receiving end of unsolicited diet & health advice from someone lacking credibility and a fundamental understanding of nutrition science in research and practice. For healthcare practitioners, staying informed is a part of the job description— yet somehow, getting accurate, trustworthy, and credible nutrition information has become more elusive than ever in 2022, where influence & expertise can be so e...

Dec 08, 202254 min

Everything You Need to Know About Hollywood's Latest Weight-Loss Drugs

Off-label use of new(ish) diabetes medications — Ozempic, Wegovy, Mounjaro, and other GLP-1 antagonists— have dominated the wellness news cycle & celebrity gossip sites, and flooded social media conversations about and around weight-loss in 2022. So, what are they, how do they work, what are the pros vs. cons of using them, and what else do we need to know about the safety, efficacy, and risks of these drugs? Joining me to discuss this topic in depth is Registered Dietitian Nutritionist Laur...

Dec 01, 20221 hr 12 minSeason 2Ep. 1

Introducing: The Business of Wellness with Jaclyn London, RD

Everything you need to know to build, invest in, market, and grow a powerful brand & profitable business that empowers your customers to live healthier lives. Join renowned food, nutrition & wellness expert & author, Jaclyn London, MS, RD, CDN as she debunks diet myths, interviews industry insiders, explores wellness trends, and shares science-based strategies to help guide you through today’s noisy, cluttered wellness economy. Support this podcast by following the show ; rating us 5...

Nov 28, 20221 minSeason 2Ep. 1

57. Brb, rebranding.

This week I’m hunkering down for a little podcast refresh! Stay tuned–new episodes coming as early as next week. Support the podcast by subscribing to the show ; rating it 5-stars & leaving a review. Follow me on instagram , tiktok and twitter . Listen to this audiobook while you wait for new episodes. Like what you’re listening to? Share it with three people you think will love it, too. :)...

Oct 20, 20225 min

56. Anna Rosales, MS, RD: Why Food Science is The Ultimate Form of Connection.

Anna Rosales, MS, RD , is a dietitian and the Senior Director of Government Affairs and Nutrition at IFT & joins me for a chat live from Cartagena, Colombia. We discuss: The latest White House Conference on Hunger, Nutrition & Health ; inside the proposed legislation on “ FDA Healthy ;” Anna’s background and training in clinical nutrition, culinary school, and for global CPG brands, and her favorite topics to myth-bust in food & nutrition science, including some of my personal favori...

Oct 13, 20221 hr 8 min
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