The (New) Essential Qualities of Effective Leadership

Rajeev Kapur is the CEO of 1105 Media & author of, “Chase Greatness: Enlightened Leadership for the Next Generation of Disruption.” We discuss:

• What exactly do Gen Z & Millennial employees really want from their employer?
• The fundamental sales skills every business owner should master  
• Why transitioning to an omnichannel marketing & lead gen strategy is critical in a post-pandemic economy 
• Defining “enlightened leadership” and the unique ways wellness brands can leverage specific strategies for employee satisfaction & customer retention 
• How to leverage data as an accountability tool for preventative health practitioners & business owners
• Why current geopolitical problems provide opportunities for private strategic initiatives that both (1) generate revenue and (2) benefit customers, employees, & shareholders 
• A live case study (!): Navigating content marketing & brand activation challenges for preventative health & wellness brands in February (American Heart Month, Black History Month) 

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*Advice provided on this podcast should not replace medical advice provided by your physician.