Behind the Scenes of a DTC Wellness Product Launch - R&D and Supply Chain, Go-To-Market Strategy & Brand Storytelling

Katya Eckert is the founder & CEO of A Domani, a thermoregulating sleepwear brand that just launched in November, 2022.

We discuss: 

• Going from "consumer" to "founder" — Katya's research-to-action process
• The current state of the global supply chain and predictions on how it will impact ecommerce & DTC brands in 2023
• What it means to change careers personally and professionally 
• Fiber science & tech innovation in thermoregulating fashion & the impact this could have on the wellness industry at large
• Strategies for customer acquisition, content marketing and building brand awareness from the ground up

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. 

• Support The Business of Wellness by following the show on Apple Podcasts & leaving a 5-star rating & review 
• Follow A Domani 
• Follow me & stay in touch 
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*Advice on this podcast should not replace medical advice provided by your physician.