Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Laurie-Ann explains how anyone can use speaking skills to become a trusted expert, even on non-traditional platforms like social media or virtual events. She shares simple tips on what a "stage" can be, whether you're...
Mar 12, 2025•36 min•Ep. 927
Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Laurie-Ann explains her unique approach, combining neuroscience with practical strategies to help coaches and consultants give powerful presentations. She talks about how challenging hersel...
Mar 10, 2025•25 min•Ep. 926
Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Before that, I tested everything—ad copy, graphics, and even Meta’s Advantage Creative Plus—but nothing worked. The lead magnet w...
Mar 07, 2025•6 min•Ep. 925
Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help She talks about the challenges of traditional launch models and why she shifted to a system that brings in consistent, launch-sized revenue without the usual stress. We discuss everyday ...
Mar 05, 2025•25 min•Ep. 924
Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Get the book " The Courage To Be Disliked " here We talk about evergreen funnels and how they bring in launch-size revenue without co...
Mar 03, 2025•32 min•Ep. 923
Remember: Low-cost leads don’t always convert . If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today, I share how to get the best leads without spending too much on Facebook and Instagram ads—and why it's not just about finding cheap leads but fin...
Feb 28, 2025•14 min•Ep. 922
Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see as too flashy or insincere. Rob shares what he learns from years of writing ads for different businesses and how you c...
Feb 26, 2025•29 min
Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transitions in hi...
Feb 24, 2025•34 min•Ep. 920
Out with the old, in with the new! I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I share why I made the switch, the lessons I've learned, and how the new courses focus on actionable, simpler strategies that get real results. If you've been thinking about updating your own...
Feb 21, 2025•14 min•Ep. 919
We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Dielle introduces her Power 75 Framework, which goes beyond the usual sales methods to create more genuine client interactions. Her framework focuses on building real conn...
Feb 19, 2025•39 min•Ep. 918
Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberation . Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Dielle discusses sales strategies that can transform your business and the importance of personal development in...
Feb 17, 2025•39 min•Ep. 917
Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch this episode on YouTube! Visit The Art of Online Business website for Facebook Ads help I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting options, and ensuring your ad ...
Feb 14, 2025•13 min•Ep. 916
Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. Learn about common pitfalls like focusing too much on personal achievements, which might not appeal to the audience. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads hel...
Feb 12, 2025•30 min•Ep. 915
Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today, they share how they combine their skills to make websites that are not on...
Feb 10, 2025•32 min•Ep. 914
Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions. I also share practical changes that can significantly lower lead costs, with examples from my own experience...
Feb 07, 2025•4 min•Ep. 913
Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Justin shares his journey from reaching out to big names to cultivating ...
Feb 05, 2025•24 min•Ep. 912
Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to fuel his growth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We explore the importance of adapting and pivoting strategies to maintain business resi...
Feb 03, 2025•29 min•Ep. 911
Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help You'll learn how to adjust your strategies using my Olympic Gold Medal Testing Framework to decrease lead costs effec...
Jan 31, 2025•12 min•Ep. 910
Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We highlight the power of email marketing as a tool for business growth, emphasizing the importance of growing...
Jan 29, 2025•29 min•Ep. 909
Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Brittni shares her knowledge on how to make business operations automatic and create funnels that really work. She focuses on building sys...
Jan 27, 2025•28 min•Ep. 908
Let's talk about how you can make your ads work better without having to rewrite everything. Sometimes, all you need is to change the first few lines of your ad to make a big difference. These lines are super important because they tell your audience what problem you can solve for them. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I also share how I use AI tools to help me figure out the bes...
Jan 24, 2025•10 min•Ep. 907
Justin Moore, founder of Creator Wizard, shares how you can secure brand sponsorships effectively in his new book, "Sponsor Magnet." Aiming to set up 1 million paid partnerships by 2032, Justin outlines inventive strategies for creators to unlock revenue opportunities. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Learn how to approach brands even with a smaller audience. Justin busts common ...
Jan 22, 2025•29 min•Ep. 906
Justin Moore, sponsorship coach and founder of Creator Wizard, shares his journey from a corporate job to pioneering in the brand partnership space. He details how a simple request to collaborate on YouTube with his wife led to unexpected financial success and a shift towards helping creators secure sponsorships. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Justin discusses the evolution of ...
Jan 20, 2025•39 min•Ep. 905
It's 2025! Let's talk about the signs that Meta ads could work well for your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Learn why it's important to have a special offer that sells well on its own before launching paid ads and review important metrics like cost per lead and earnings per lead to ensure your ads are profitable. It's key not to start ads too soon or wait too long whe...
Jan 17, 2025•9 min•Ep. 904
We are back with Lindsay Burgess, a leader in marketing and behavioral psychology, where she breaks down how shifting focus from problem-aware to solution-ready content can accelerate business growth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This strategy is all about connecting with buyers who are already looking for solutions, ensuring that our engagements lead to quicker conversions. ...
Jan 15, 2025•17 min•Ep. 903
Lindsay Burgess, an expert in behavioral psychology and content marketing, introduces her unique Empowered Buyer Funnel and talks about her return to VIP one-on-one coaching. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help She explains how using core values in content creation helps attract the right audience and encourages meaningful interactions. She also highlights the importance of knowing ...
Jan 13, 2025•37 min•Ep. 902
I’m excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches: Kelly - a visibility coach Kelly, Lacey - a funnel building strategist Lacey, Allison - an email marketing strategist, and Sam - a sales copywriter Together, we explore the power of offering digital products for just $1 to significantly grow our email lists! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $...
Jan 10, 2025•40 min•Ep. 901
Frenchie Ferenczi joins us again to share her expert insights on making your marketing strategies work harder for your sales. With a track record of scaling businesses and mentoring over a thousand entrepreneurs, she knows what it takes to convert marketing efforts into real revenue and impact. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We break down how to ensure your marketing isn't just...
Jan 08, 2025•29 min•Ep. 900
Meet Frenchie Ferenczi, a seasoned business consultant who helps founders, creatives, and business leaders boost their revenue and impact. She has experience scaling companies like The Wing to $100 million, managing teams of over 50 people, and mentoring over 1,000 entrepreneurs. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Frenchie shares powerful strategies that have helped her clients max...
Jan 06, 2025•31 min•Ep. 899
Let's talk about broad audience targeting for Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help You'll learn the ins and outs of broad targeting—what it is, when it works, and the strategic way to employ it without diluting your ad effectiveness. I'll share with you when to let the Facebook algorithm take the wheel and how to do it smartly to boost your ad performance....
Jan 03, 2025•9 min•Ep. 898
