Get the Highest Quality Lead at the Lowest Cost

What really matters is getting the highest quality lead at the lowest cost possible . That's why I put that on my website . So today I'll walk you through exactly how I attract high quality leads with Facebook and Instagram ads .

You know people who are more likely to buy , engage and stick around without burning cash on cheap , low intent leads Sound good , let's go so like . The problem with chasing super low cost leads is , while a $2 lead or $1 lead , that might sound great if it was just about getting lowest lead costs .

Well , I could give you some things that you would not want to do , as in , you could do these to get super low lead costs , but those leads would not convert . Like , for example , you could just target any old country , not paying attention to where your clients usually come from , and Facebook and Instagram meta .

Their algorithm will go ahead and optimize for those people great people , but they might not be qualified to buy your offer . Or imagine if you had a webinar where you're going to sell a $500 offer but you were targeting , you know , a bunch of countries from , let's say , southeast Asia or the near Middle East .

Again , you would get leads onto your email list for like pennies on the dollar . But who would be able to buy an offer that's $500 if it costs , say , three months , four months of their salary , a year of their salary ? Right ? So the thing is is when you don't have good targeting , facebook and Instagram meta the algorithm .

It tends to optimize for like cheap leads by showing ads to low quality audiences .

So you really have to get good about your targeting and be intentional with it , which is why one of the audiences that I go to first when I start managing ads for a client is a look-alike of their current email list , or even their current client email list , the segment of their email list , because people who have already opted in to something and given you

their email you know that's a good indicator that could be the right kind of lead , and people who have already done business with you are the best kind of lead . So why not upload that list to Facebook and Instagram meta , if you will , and say , hey , here's this list .

Can you give me a bunch more people who share similarities to the folks that are already on my list ? Now , I talked about wanting to focus on a high quality lead , right ? So here's what you do . You speak directly to the people in your ads who you can best serve , and you do that on sales pages and emails too , like , take ads , for example .

I can get better at this , but I don't do e-com ads . Therefore , I don't make episodes that have to do with the difficulties and challenges and successes that someone would have if they're running ads for e-commerce . And , by the way , if you're like , but Kwejo , could you do my ads ? I have digital products , e-com ads .

When I refer to that name , I mean folks who have like 40 products they're usually physical products , you know on their sale , on their website . There's something called D-com , like the letter D in com , like digital commerce , where you might be a course creator , a coach , a membership owner and you have like four or five different courses or offers on sale .

You're not doing E-com and so you still fall into the , let's say , the kind of person that I could serve and work with . So I try to speak directly to course creators mostly , somewhat to coaches and somewhat to membership owners . So the first step to get high quality leads is to actually do your good research right . That quote by Thomas Edison .

We miss out on opportunity because it's dressed in overalls and it looks like work . You can't attract a high quality lead if you don't know what they need . That rhymed . So look at your best customers , for example . Where have they come from ? What help did they need the most ?

If you do one-on-one consultations , coaching , dump your transcript into your favorite AI and ask your AI to analyze the customer . What questions do they ask the most ? I have a knowledge base of all and this document it's a Google document it contains all of my transcripts for my coaching calls and I will routinely just dump them all into ChatGPT .

Actually , I have two knowledge bases now because there's so many calls , and I'll ask ChatGPT like what do my clients I'm like these are my ideal clients , what do they most need help with ? I'll ask chat GPT like what do my clients I'm like these are my ideal clients , what do they most need help with ? I'll even ask for podcast ideas .

I'll even ask for all the questions that were asked and then to order them in the frequency that they were asked . You know paying attention to lump similar questions together this sort of thing AI is great at that , and that research will really help you .

If you ask what are the common pain points or just say here's all my coaching calls , can you really deduce who the best kind of customer is ? Because I love working with the folks who are on this coaching call and watch the inferences that AI comes up with .

You could also look to your course and see which lessons are watched the most or which lessons have the highest retention rate , if you will get the most not views , but have the highest percentage of the lesson completed . Or if you're giving a call to action on your social media content , to DM you with questions .

What kind of questions do you usually get asked ? Ask your audience in emails for feedback . Have that email in your onboarding sequence or your opt-in sequence for a free lead magnet that asks what problem is top of mind and what questions do they have for you . They could just hit reply .

You won't get tons of people that hit reply , but you will get some and store those questions somewhere you can do a simple survey , for example on your thank you page or following one of your launches . All these will help you find the quality customer . So your lead magnet needs to serve a specific problem .

Your program or your service needs to solve a specific problem too . So here's a quick exercise write down the problem that your offer solves . So , if you're thinking about running ads to a lead exercise , write down the problem that your offer solves . So if you're thinking about running ads to a lead magnet , write down the problem that your lead magnet solves .

Okay , or your program . And now that you've done that , write down the frustrations that stem from that problem . Get five frustrations , because it's these exact same frustrations that you're going to test as hooks in your ad copy to see which resonates the best .

And you'll know which one resonates the best because , let's say , most of your ad copy is the same but the hook speaks to different frustrations . Well then , which ad will be getting the lowest cost per lead ? That is the ad copy that works the best .

Of course , you want to make sure all of your ad copy is paired up with the same graphic text on image right that's easily consumable in a matter of seconds . That way , you can say the ad copy is the only variable that is different .

This is the first phase , by the way , of my olympic gold testing framework , which I outline in my course , called the lead gen cheat code . It's $37 normally for you because you're listening to this podcast , right now it's just $17 . I've seen students in there cut their lead costs over 50% , up to 60% .

So just like think for a moment either you're gonna be able to spend half the money on ads or you can double your email list in the same amount of time . Sorry , because you're getting double the leads because you took the time to cut your lead costs . There's four phases that I test through on every client and I outline those in the course .

And also this is something where , if you ever wanted to peer over my shoulder and see how I deal with all the surprises that happen in an account as I go through this phase because nothing is ever perfect , as you probably know , since you're managing ads for yourself then you're in luck because that's inside of the course too .

So test your ads that speak to different frustrations or test different angles . The way you frame your message matters . Here's an example , and I'll use myself and an ads example . You could have an urgency driven hook stop losing money on ads that don't convert . Or maybe you have like a pain focused hook , sick of launching to crickets .

Right , there's the pain of a bad ad . Or an aspirational type hook , like what if your next launch brought in 5X the amount of sales or 5X more sales ? And then you know what are the frustrations for people who are not great at ads . For me , I have an ad copy frustration . It's like .

So a hook could be like are you tired of spending hours writing your Facebook and Instagram ad copy just for your ads to not convert anyway ? Ooh , well , that's to people like me who don't like writing . You know , but are you good at writing copy ? But do you just get stuck on what images could really stop the scroll and boost your ad performance ?

Okay , there's another frustration , right , that's focused on the ad creative . Well , now you have some examples . Go ahead and translurptate those examples to your own business and get some ad copy that you can start testing and watch for which one performs best , and your business will love you for the results .

Your future self will thank you that you did do the work . So a couple signs you might wanna know that you're attracting high quality leads . And , by the way , let me back up a second If you do this research , then your ad copy is speaking to the best kind of lead . Right , because you've tested it .

Okay , so that's how you know you're attracting a high quality lead . High quality research begets high quality leads , because you're speaking to the right people . Now , as you're attracting them , here are some signs they're opening your emails . Do you have standard open rates or above ? You know 30 percent or above email open rates ? What about click-through rates ?

A link click the rate in your email could be a click through to your account on Instagram to follow . You could be a click through to watch an episode on the podcast . Could be a click through , hopefully , to your sales page for one of your offers . But are your click through rates on point ? Do people engage with your content ? Do they ask questions ?

You know the very obvious one do your leads move forward and buy your paid offers ? Do they book discovery calls with you ? Do they pay for coaching ? Do they purchase your course ? Because if you're attracting low quality leads , it just low quality leads . It hurts . It hurts . It really does , because not many people are opening our emails .

Nobody's buying our offer , you know . Here's a quick action step go into your email crm whatever you use convertkit , kajabi , you know active campaign and look at the last 50 leads . How many of them opened at least two emails ? You can have your va on your team . Do this . If you have a va , how many responded to a cta ?

You know , if you have an email series about booking a call , how many of them actually booked a call with you , so on and so forth . What I want you to understand is that don't just chase the lowest lead cost . It's really about a high quality lead .

And if you're running lead magnets , say to a webinar , or if you have a low ticket offer that you're selling , you really want to be looking at the number of leads that you're bringing in and the amount of money you're making per lead .

And as I hold my hands and I separate them one at my forehead , one at my chest this top hand equals the revenue that you're generating per lead and this bottom hand is the cost per lead for running Facebook and Instagram ads . And you want this gap , this profit gap , to be as big as possible .

And after you research your best customer , then you can get focused on attracting more people like them , because you're crystal clear on the real problem that your lead magnet program or course solves .

By the way , if you're like my course solves three problems , well you probably should focus on one , because your messaging's gonna be diluted if your messaging has to focus on folks that are coming to you for three different problems , and I bet that those three problems are not created equal and that most people that you are helping enact a transformation in their

life actually are coming to you for one problem . So test different angles , too , for your ad copy , for your hook , especially that portion at the top of your ad copy and see what resonates .

This is where the success in 2025 will come .

This is where because of messaging and because of messaging and good messaging again is where you'll see business growth , because , look you , my friend , were put on this earth with skills and passions that were meant to help people , and so this research yes , it benefits you and your business and your family Awesome but it also means that you can accomplish more of

your mission , serving more of the people who you were meant to serve and , if you need help , lowering your lead costs with my tried and true framework that I use for every client . I mean you can lower your lead cost in just over a week and that's in the ad testing cheat code normally $37 . It is for $17 right now down in the show notes below .

Find that link . You deserve lower lead lead costs and the double your email list With the right kind of people until the next time you hear me or see me . Well , take care , be blessed . See you in the next one . Bye .