Welcome back to another episode of the Art of Online Business and this time , if you need help or are curious how you could format or set up your sales page , I thought I would share behind the scenes with you my session with a copywriter who is helping me write a sales page of mine for the ad testing cheat code , and I learned a few new things .
So in this episode I'm kind of processing what I learned and sharing some goodness with you . I'm scrolling down the sales page and , if you'll notice , it's pretty short . And this is the first thing that kind of struck me .
You know , as we were in our review session , I was thinking and I asked her you know , let's go ahead and add some more sections to this sales page so it can be longer , like my other sales pages .
And she was like well , I'll tell you what she said in a moment , but if you can't see this , then you're probably just listening and I would love for you to be able to click on the link in the show notes below head over to YouTube for this exact same episode . Then you can see what I'm talking about , because this will help your sales page .
So she was like look , quajo , it's $37 . Like , people spend $37 in their sleep , so you should not add any more sections to this sales page . It just needs to say what the thing is and then they can buy it or they won't . But it's not like you have to convince them and have this be long .
And she went into a mini miniature side tangent about how folks free lead magnet opting pages will be pretty long and then it's like , but wait , this is free or this is a low ticket offer . So what are you trying to convince me of here ? You know , like this is so inexpensive .
And she was like you know , if it was like a house mortgage , then you know you would expect pages and pages and pages and pages and pages of stuff . Right , but for something of this price doesn't need to be any longer than this .
So , as I look at my sales page , the key here is what is the quick transformation which , for me , is said right here learn and implement the repeatable system that can cut your lead gen costs in half and start getting leads that convert . And so there's a little bit here to build authority .
Like you know , I've managed over three and a half million dollars in successful Facebook and Instagram ads , and then I'm giving you the tips and tips to lower your lead costs . There's a very direct , simple , straightforward testimonial and then we're done and you can see a little bit of what's included .
But for a mini course like this that offers a very specific result . That's all you need , and I have two previous client customer testimonials and boom .
So if you're looking to make a low ticket offer on your thank you page also known as a tripwire , I like to call them welcome offers or if you're looking to just create a low ticket offer but you're getting stuck on the length of the landing page or what should be on the landing page , you know I just create a low ticket offer but you're getting stuck on
the length of the landing page or what should be on the landing page . You know , I just paid a professional . I just learned a little something new A simple direct sales page that doesn't have to be lengthy .
I hope you enjoyed this content and can leave a review on Apple Podcasts for me letting me know how I'm doing and also if you need to cut down your lead costs , like right now . I think everybody deserves cheaper lead costs . The students in this program have , you know , cut their lead costs from 25% and even up to 65% , which is significant .
I mean at $37, . It's really a no-brainer . If you're , let's say , getting 100 leads a month at $5 per lead and you cut your lead cost down to even $4 per lead , you've just saved yourself $100 per month Super significant . Take a look at this . The link is in the show notes below . Until the next time you see me or hear from me , take care , be blessed .
See you in the next one . Bye .