The Art of Online Business - podcast cover

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessietheartofonlinebusiness.com

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

Episodes

Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy

Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ ‍‍ Watch the previous episode with Allison Hardy,...

Aug 14, 202423 minEp. 837

Transforming Setbacks into Success with Email Marketing Strategist, Allison Hardy

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business websit...

Aug 12, 202439 minEp. 836

Should You Increase Your Meta Ads Budget For Your Launch?

I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Revie...

Aug 09, 202418 minEp. 835

Building a Meaningful Life Beyond Money with Jeff Lerner

Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his n...

Aug 07, 202441 minEp. 834

Jeff Lerner's Journey: Holistic Transformation on the Way to Building a $200 Million Empire

Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his new direction Listen to episod...

Aug 05, 202435 minEp. 833

Increase Your Student Success with a Community Powered Course With Jordan Godbey

Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert insights on designing, building, and launching successful online communities that enhance learning and increase course completion rates. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Get the Growth Community Launch Roadmap Get the 10k/month Community Co...

Aug 02, 202439 minEp. 832

Increasing Your Visibility Through Partnerships with Linda Sidhu

Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks...

Jul 31, 202429 minEp. 831

From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda Sidhu

Linda Sidhu, the Quiz Queen and creator of the MixerMind. Joining her MixerMind has easily been the second highest ROI business activity that I've done in 2024. Linda is a master at using personality quizzes to generate leads and building vibrant communities through meaningful connections. We chat about her journey, her unique approach to creating impactful community spaces, and how these strategies can elevate any business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW on...

Jul 29, 202437 minEp. 830

Avoid The Biggest Meta Ads Mistakes Course Creators Are Making This Summer

I cover two groups of mistakes: 1) what to avoid if you're outsourcing your Facebook ad management and 2) for those of you managing your own ads, five tactical mistakes to avoid. Plus, get ready for a crucial tip on why consistent lead generation is a must! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Click here to watch this episode on YouTube Please click here to give an honest Rating/Review for th...

Jul 26, 202418 minEp. 829

Use YouTube to Funnel High-Quality Leads to Your Business with Melissa Mitchell

Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Find out How Melissa Mitchell Built Her YouTube Marketing Empire Listen to ...

Jul 24, 202421 minEp. 828

How She Built Her YouTube Marketing Empire with YouTube Strategist & Coach Melissa Mitchell

Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ Listen to episode 746 where Rick talks about passing the baton to me and his new direction. Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Melissa Mitchell TubeBud...

Jul 22, 202432 minEp. 827

Don't Wait Until the Last Minute to Run Meta Ads

Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on why nurturing leads well before your launch can save you a lot of headaches and boost your profits. ‍‍...

Jul 19, 202410 minEp. 826

Become the Go-To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa

Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍...

Jul 17, 202421 minEp. 825

Get to Know Natalie Koussa, Podcast Tour Strategist & Message Mixologist

I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Listen to episode 746 where Rick talks about passing the baton to me and his n...

Jul 15, 202433 minEp. 824

Don’t forget to include this important section on your sales page!

A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions. I share why this part is more important than the logical and urgency portions of a sales page. I'll show you my sales page and explain the mistakes to avoid and how to connect better with your customers. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Clic...

Jul 12, 20247 minEp. 823

The Strategy to get to 30k+ Months with Laura Higgins

Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Listen to episode 746 where Rick talks about p...

Jul 10, 202421 minEp. 822

Get to Know 7-Figure Business Coach, Laura Higgins

Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Listen to episode 746 where Rick talks about passing the baton to me and...

Jul 08, 202443 minEp. 821

5 Daily Non-Negotiables We Do (Personal & Business)

My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about everything from daily movement to maintaining consistent social media presence. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Click here to watch this episode on YouTube ‍‍ Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for y...

Jul 05, 202422 minEp. 820

Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran

Marisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore how these stories can connect more deeply with your audience, helping you sell your offers more effectively. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Get to know Marisa in the episode ' Before We Hit Record With Copy Mentor Marisa Corcoran...

Jul 03, 202438 minEp. 819

Before We Hit Record With Copy Mentor Marisa Corcoran

Get to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took across the US with her husband and dog. We don’t just talk about personal stuff, but also some of the ways we've learned to integrate and respect diverse experiences into our businesses. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ ‍‍ Watch the episod...

Jul 01, 202429 minEp. 818

Are Social Shirley's Ads On Point? What My Wife and I Would Change

My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag our thoughts on why reels are rocking it for ads right now. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Click here to watch this episode on YouTube Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill results Please click her...

Jun 28, 202410 minEp. 817

Close 100% of Your Discovery Calls with Caryn Gillen

Caryn has this amazing knack for closing 100% of her discovery calls without really having to sell. In the last 15 minutes she shares that funnel. Before that we talk about how she makes the invisible visible, turning hidden results and experiences into messaging that naturally attracts the right people. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Get to know Caryn in the episode ' ...

Jun 26, 202431 minEp. 816

Before We Hit Record With Business and Master Coach, Caryn Gillen

Caryn helps coaches make their businesses as great as their coaching. We chat about everything from the hidden experiences in coaching that lead to powerful results to how Caryn achieves a 100% close rate on her discovery calls. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Watch the episode " The 100% Close Rate Discovery Call Funnel with Caryn Gillen " Please click here to give an honest Ra...

Jun 24, 202434 minEp. 815

Codie Sanchez's Ads. The Good. The Bad. And The Ugly. My Reaction!

I'm sharing my thoughts on the good, the bad, and what could be tweaked for better results. From the effectiveness of her ad copy to the strategies she employs, I break down what's working and what's not. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Click here to watch this episode on YouTube Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill results Please click h...

Jun 21, 20248 minEp. 814

Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox

Imagine your business making $1,000 a day while you're on Survivor! Liz Wilcox, the fresh princess of email marketing, is back for another episode where she shares how she set up a business that not only runs itself but thrives. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We also talk about how you can spend less than 20 minutes a week on your emails and tweak your welcome sequences for bet...

Jun 19, 202429 minEp. 813

While Liz Wilcox was competing on Survivor, her business made six figures!

Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares her insights on making emails people want to read and buy from. Plus, she reveals how she set up her business so she could step 100% away for three months to compete on Survivor. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Watch the next episo...

Jun 17, 202441 minEp. 812

Do the Sales Girls have too many different ads?

I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether you're listening or watching, I'll make sure you can follow along and pick up some valuable tips to apply to your own ad campaigns. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Watch the YouTube version of this episode! Learn the 7 biggest FB ad mistakes cou...

Jun 14, 202414 minEp. 811

Instagram Growth Hacks! What Works in 2024 with Holly Hillyer

Instagram Growth and Scaling Strategist Holly Hillyer talks about how to grow Instagram in 2024. She shared some killer strategies on gaining email 50 subscribers daily through Instagram, with insights on what's working best for her clients right now. We also talked about common mistakes and hot tips on how to make your content work harder for you. Holly even gave my Instagram a live audit on air, so check it out for some real-time advice! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 min...

Jun 12, 202442 minEp. 810

Before We Hit Record with Social Media & Scaling Strategist Holly Hillyer

We get real about the human side of running an online business. We also talk about the importance of networking, how personal changes can impact your professional life, and give a sneak peek into Holly's strategies for boosting Instagram engagement and email list growth. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Watch Holly's next episode ' Instagram Growth Hacks! What Works in 2024 with ...

Jun 10, 202436 minEp. 809

Build Your Money Machine With Mel Abraham

We focus on building your financial freedom with the guidance of Mel Abraham, author of " Your Money Machine ." Mel shares advice on creating a money machine that allows you to earn independently of your day-to-day efforts, emphasizing the importance of financial education and being prepared for when life happens. If you're looking to take control of your financial future, Mel's insights on avoiding destructive debt and investing wisely offer a clear path to sustaining wealth without sacrificing...

Jun 07, 202435 minEp. 808
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