Increasing Your Visibility Through Partnerships with Linda Sidhu

As in the people that we follow on Instagram , many of which I have had on this podcast have also had the pleasure of working with her . She's quite good at making quizzes .

However , in this episode , you get to know her as the creator of the Mixer Mind , which I have been a part of and she's going to be sharing about increasing your visibility through partnerships , and I cannot wait , linda , to ask you more about this topic . Thanks for being here .

Well , at the recording of our session , which is April 29th , I was watching a YouTube video over the weekend and I heard the term trust recession , which I never heard of it before , but the creator was saying we're in a trust recession which just it's .

People are a lot more conservative with their trust that they're giving out and showing up , collaborating with someone , being able to be in front of their audience , so to speak , and kind of build trust via association . It's a really good way to partner and grow your business , so I always talk about this .

Before that , though , if you're new and you're like hey Quajo , your face and your voice are new to me who are you Like ? Where the heck did Rick go ? I got two links for you .

In the show notes below One , you can see what Rick's doing it's a really intriguing AI project still serving online entrepreneurs and in the other link , you can see him interview me and learn a lot more about why he chose me as the next host for the art of online business , but one thing I know for sure , which is you will still get tips and tricks and

strategies and , behind the scenes , business peaks and , of course , facebook ads goodness , especially for you if you're an online course creator trying to grow your business from low six figures up to high six figures and Linda's here . But this is our second episode together .

In the show notes below , you can click and go back and see the previous episode , which was the before we hit record session , where you get to learn plenty of things about us as people that aren't necessarily related to business but are very , very cool , and especially if you're like I hear on so many podcasts these online entrepreneurs and I just don't know

about them and kind of things that they experienced and things that they like and don't like , and how Linda's husband finally proposed to her the right way , but she went through his luggage on a trip to the ideal proposal destination .

If you want to hear that story , it's in the show notes below and with that , you thought I was going to let that drop , didn't you ? Linda ?

I didn't mean to be say it like that , but all of her friends almost ruined my proposal because they got into their heads that it was time for me to propose and I happened to have going to been proposing on this trip that I have with my wife anyway .

But they all were like looking at her hand and do you see a ring yet and everything , and so that made her much more conscious of the fact that , like I could be proposing to her , and so I had to be also extra sly to disguise the proposal preparations and make them a little more secret so that it could be a surprise , and she wasn't expecting it .

But I got the job done . 15 years later she's still with me . I'm still with her , happy I did it and where did you guys get engaged at ? oh , in seattle gasworks park .

Because you live in seattle tooworks , you said gasworks park , yeah , yeah yeah it's yeah and our first date , or maybe one of our more memorable dates , we were uh sledding down the hill in gasworks park on cardboard boxes and so , like we just it was like a special moment for us .

So I was like , when I propose , I was not proposing on a cardboard box , but when I proposed I decided I had to return to Gasworks Park to like .

It's just gorgeous view with Lake Washington right in front , which is so nice . Good job .

And the best way to experience somebody , I think , is three different ways your mentors , your clients and your peers . And just want to scale that back a little bit .

When I talk about your mentors , this means you might , you know , be in a group coaching program or join a mastermind group , and a good way to show up with this person is to really become their A++ student , because if something's worked for them and you're following their lead and you're , essentially you can transform and have that work for you too and you can

gain success on their business the way they've done it before . Right . So a way of showing up for a mentor is going through their program , being their A++ student , doing a testimonial , sharing about it on Instagram , because you never know where they're going to take that testimonial . Maybe it's on their next sales page and then you start getting visibility right .

Or , if it's through Instagram , they reshare it with their community . Now their community is like well , who's Quajo , you know ? And they click on your link right . This is just an easy example of how you would , how you would allow a mentor to experience you , right ? And then , if you are talking about your clients , you're actually helping your clients transform

. You mentioned I used to create quizzes . I still am in the quiz game , just not as much as I used to be , but I teach people the step by step way to create a personality quiz and then it's just so cool to actually watch them go through the step by step process and start attracting leads with their quizzes .

And oftentimes I'll take those best students and turn case studies into them . So I'm starting to promote their story and their quiz just because they showed up to take that process Right . So that's a client relationship . Now the last one is a peer and that's somebody who's around the same . You know you're about the same place in business .

Maybe you have a shared ideal client and you're coming together to partner with each other . You mentioned you know you had Dallas Travers and Marisa Corcoran on your podcast before and these are two people that are great partners for me that do different things . So Dallas is a coach , she helps coaches and she's a business coach .

Marisa is a copywriter mentor and she helps coaches as well . I serve coaches , but through quizzes . So when you partner with somebody who has the same ideal client as you that does different things , it's a beautiful collaboration . Now here's the catch . I call this the magic match is when you have a client , a mentor and a peer . That's all in incuppences one .

So here's an example of this Ellen Yin used to be a mentor of mine .

She then hired me to create her quiz , so she became a client of mine and through the years of working together we are now peers and so this particular person becomes your magic match , which is your most powerful match as an entrepreneur is when it's a mentor , client and peer relationship , because they've experienced you in so many different facets of your business .

That's actually the place I first connected with Brenna McGowan , who is up here right now how did you do it so ? I will tell you . I saw Laura Belgray share a story with Brenna in it , and so she's going back to doing the same thing . Brenna was essentially sharing something about Laura . Laura shared it on her platform .

I saw it because I follow Laura Belgray and I was like who's Brenna ?

And so I checked out Brenna and shortly after that I was DMing her and we built a friendship through Instagram and the DMs from the get go and I ended up hiring her eventually to help with sales pages and different things , and so that became a different type of relationship at the time as well .

But you know , as you're first starting out in business , you're learning from podcasts , you're learning from mentors , you're on Instagram . You have to start off that way and start building relationships , but you never know where that relationship is going to go and how it's going to play a part in your business , right ?

Oh my gosh , quajo , I live in Seattle , then I can actually message you through your story , and usually your stories is some type of shared connection , so you can just , you know , message somebody based on what they're doing on their daily life and connect with them that way .

So it's not like , oh , I want to partner with you and be on your podcast , right , it's more connecting with them just in their daily stories . The other is if you're on someone's email list . I remember I used to communicate at the beginning with Laura Belgray just via email .

She would write an email and I would just respond back to her email and she would write back to me and I'm like this is crazy . I can't believe she just wrote back to me , right . But it's because people who are business owners , we still want connection .

But I wasn't reaching out in those examples to like get people to partner with me at the time , it was just starting the relationship .

burn it down and this and that . And one of my clients reached out to me and said hey , do you think you can help this person ? Because they full , they trusted me and they thought I could actually help . And I checked out the story , I checked out whatever was going on and I actually reached out to that person .

I said , hey , if you need help with your quiz , like , I'm happy to help you , and I literally was coming from a place of like can I help you ? And I was confident that I could .

But that's what ignited that relationship with that person was actually being confident in what I do and lending a hand to say , if you want somebody to take a look at this , I can audit your quiz , I can help you . And there was no agenda .

And then , from that experience , we actually ended up talking a lot on Voxer and that kind of just kicked off our relationship . But I really came from a place of like honest , good heart , like I want to help you like I want to help you .

So when I think of the relationships that I really want to develop , I think about the ideal client , and so I'm really putting them at the forefront of everything I do and that's how I make decisions .

So , for example , when I was doing quizzes and that's all I did most of my entrepreneurs that took my quiz to join my email list and became part of my community were course creators and coaches . And once I knew that they were course creators and coaches , then that dictated where I needed to show up to leverage people's borrowed audiences , right ?

So people who do courses do Facebook ads . So partnering with you or collaborating with you might make sense for the both of us , right ? Quizzes and Facebook ads were like peanut butter and jelly back in the day .

So really focusing on who your ideal client is and making those strategic partners for them so you can leverage borrowed audiences .

But in the end , I was inviting my community to something . I showed up for the actual event and this person never told me they were gonna have like a hard sale for anything . So it was almost like they weren't transparent , right .

And so then immediately I felt awful because the whole thing was set up where they weren't being transparent and I wasn't told the truth .

And here I showed up for this event , I encouraged my community to show up for this event , and now we're all in this situation where it doesn't feel good , right , yeah , so maybe do research on how somebody does business and thankfully the easy part is nowadays like people do put .

Now , typically , I've learned my lesson as a little bit more experienced entrepreneur that when I partner with people again , it's usually a peer , a mentor or a client .

Now , but at the beginning stages is when I kind of made those mistakes , when maybe I had somebody further along reach out to me and I didn't know their full story , but I knew that they were further along and so I felt like I put them almost on a pedestal , where it was like , oh , I should say yes to this , and so those are the ones I just want to

warn people about is when you get asked to do something but you don't really know that person taking a step back and maybe considering it a little longer before you go . All in right , yeah .

a situation where you trust this person , and when you're be able to trust this person , then you can trust them with your community , right , and that feels really good . So , speaking of community , you've got to share .

Well , you don't have to , but I would really love for you to share a bit about the mixer mind and what that is like , because the listener , they just know that I've had a bunch of people from the Mixer Mind . They know that I'm in your Mixer Mind If they've heard one of the five or six episodes with another guest who's also in the Mixer Mind .

But can you share in your own words what the Mixer Mind is and your vision for it and how it serves the people that are inside ? Because I love it , but we want to hear from you since you created it .

But there are a lot of money and I also don't think you have to spend a ton of money to run your business , and so for me , I always wondered why isn't there something out there that we're all experts ? Why can't we just connect together and talk about behind the scenes , talk about what's working ?

You know , have these conversations , and there was really nothing available at the time . So when I was thinking about creating the Mixer Mind , it was really on six different pillars , and I actually researched my ideal client clients for this , to understand them . So that way I knew exactly what they wanted before I created it and served it up .

And so that is really really important is ideal client research . In my opinion , I've always done ideal client research before a quiz and then before I create a new offer , and the reason why I do that is because the cream will rise to the top , when you send out a survey or you have interviews with people , that you're going to hear the same things .

And so one of the things , one of the six pillars , is a retreat in Cabo this year . Right , and the thing is is I would have never hosted a retreat , I've never actually hosted a retreat . I'm definitely living outside of my comfort zone by doing that this year .

It's a big deal for me , but I'm doing it because it was based on research and almost every single person said they wanted to meet in person . They're like virtual is great , but let's meet in person

. So the part of the Mixed Mind is the live retreat in Cabo in November .

Then we've got peer-to-peer pods , where I intentionally partner you with people who have the similar ideal clients as you , so you can get to know them and start a long , lasting , mutually beneficial relationship , and then , after four months of spending time with these individuals , now you have a relationship , a somewhat of relationship or a basic understanding of

someone's business , so you can let the ripple effect happen after that , which is where you start opening doors for each other , right . So we've got the retreat , we've got the peer-to-peer pods , we have the behind the scenes panels where we'll have an actual theme . You're going to be on the one in August . I'm super excited about it .

The title is what's working in your business in 2024 . And we have five people that are on the panel that share what's working in their business , and those are super fun . Those are actually my favorite . We also have continued education , where we have workshops .

We most recently hosted Laura Sprinkle to come in and talk about affiliates and partnerships , because across the board , that's what people really wanted to learn more about is how can I have a better affiliate program for my launch ?

And then we have the Facebook group we have in a directory where you can connect and collaborate behind the scenes , which is also highly encouraged . Do I go over everything ?

Oh , like you guys would have overlapping audiences and be great in a peer pod and we're only in three for the whole year and that is really that's I'm .

And I was like , and I loved it because I ended up putting Shine with Natasha in that group because she does video as well , and I was like , oh , I love this group , like there's so much synergy in your new pod in regards to just different ways to be on video and I'm excited for you .

I think that was going to be a really cool group to be in , yeah , yeah .

So there have been a number of things that I promote , and it's not like you're here sponsoring this episode or anything , but I truly believe people should be inside of your Mixer Mind . I've paid for other Masterminds too .

Paid for other masterminds too , like one that the price point just is phenomenal , and two like really , linda , you , you've , you've picked a good group of people . It's just , it's just a good group of people like , and I can't wait to meet more of them . So , but you do have it open and closed . So how can somebody find out more and get on the wait list ?

Because I believe , at least at the time this episode is airing , it's's almost August now , even though we're recording it in April , and I think you're going to be opening it soon .

And when you start doing the peer to peer pod groups , it's hard if there's like ongoing enrollment where I'm intentionally partnering you with the right people , right . But I do want to mention those of you who think you would be a good fit for the Mix your Mind . One thing is really important and it's give and receive .

So we do hold high standards for not just coming in to receive . Of course , there's people in the group that maybe they don't have as big of an email list or maybe they don't have a podcast I don't even have a podcast but you do want to have some type of platform . So you want to have some type of Facebook group or a podcast or an engaged email list .

I classify that as a platform so you can showcase other members . So it's a give and receive and then that way it is a true partnership because you're supporting one another . So anybody that feels inclined to join the waitlist I recommend it . It's super fun . We're definitely going to open it in November .

We're going to have more seats this year than when we did last year and it's a beautiful group , it's a beautiful community and I want to create more pinch me moments , like , literally , when I think of things in life . When I lived in San Francisco , for example , I was walking down the street and I'm like , oh , this is a pinch me moment .

When I was in Tuscany watching the sunset last summer , I thought that was a pinch me moment . And when I created the Mixer Mind , I was like this community is a pinch me moment and it's just beautiful . And , yeah , I invite you to join the waitlist , but it's definitely like a give and receive component to it , wouldn't you say ?

The default is how can we partner and how can I help you ? And since everyone is coming from that place , it's just so easy , it's not awkward , you know , to meet people because the context is we're here to help each other . I have something to offer you and how can we partner up to increase our influence and visibility ? And it's really cool .

So I will link that thank you yeah , you're welcome . I'll link the wait list up in the show notes below and I've already said enough to

the listener . Like I hope to see you inside the Mixer Mind , linda , thank you for being here and I hope you have a really good day today . All right ?