Are you just a little bit curious what Cody Sanchez is doing with her Facebook ads and what I think about them the good , the bad , the ugly , what you can take away from my thoughts and apply to your ad account is coming right up .
I'm Quajo Facebook ads manager , been in the game for a little over three years and also specialize in coaching online course creators how to scale up from low six figures to high six figures , and Facebook ads is a big part of that .
So , looking at Cody Sanchez's ads and if you don't know Cody Sanchez , she could be labeled as an influencer she used to be an investment banker and now she champions the idea of purchasing small businesses and buying back Main Street . If you don't know , I do like to watch Cody's videos .
Looking at her Facebook ad account , I see only five ads running , which is surprising to me . Now , what I can't see is how much money she's putting behind those ads .
But the fact that I only see five ads is intriguing because I have been looking at let's call it other accounts of people of her level of influence and they usually are running more different ads . So the bad before the good , which is , and , by the way , if you can't look on the screen because you're only listening to this . This is a highly visual episode .
Please go down to the show notes below and click over to the video on my YouTube channel , the Art of Online Business , so you can see what I see . It's Cody Sanchez's Facebook ads . I wish it was Christmas already , but we still got half a year to go . So the first thing I see is she does have different creative , but it's the same ad copy .
So the hook at the top of the ad copy says "'You're sitting on millions of dollars "'and probably don't know it'" . Okay , that is a really good hook . I would be using that one over and over again , but have we tested ? Are there other hooks that could outperform this one ? And then the copy is like a letter from her .
It starts with 10,000 baby boomers retire every day Dang , that's a big number , okay . And then eight to 10% have small businesses that will close up shop with them . Do the math . And then you can buy these small , boring businesses without investing millions or taking out huge loans .
And then we have a more ad copy and a call to action to apply to her contrarian thinking community . On the next page is a video sales letter and a call to action to book your call and a whole lot of five-star testimonials and a call to action to book your call and a whole lot of five-star testimonials and a call to action to book your call Great .
The only thing I would really change is one . When I look at the ad copy and seeing how many words it is , it's 103 words . That is not very many words . I would at least test 175 words too . Why ?
Because people find themselves in the words and they also decide , if you're not the person with the solution for them , who's uniquely gifted to serve them by reading your words ? So I would write more words than 100 .
100 is very little , but I have to assume that , since there are five different ads with only 103 hundred and three words or whatever , the word count was that these ads must be working . Let's go on to what else I see . I don't see different headlines , headlines being the text that shows up in bold right next to your call to action button .
So this headline also must be working really well , or for you , the takeaway is that you would want to test different headlines . Now here's what I do . Like the variety of content . Each of these ads might have the same ad copy , but the videos associated with the ads are different , and I'm all about leaving on a couple of ads that working in one ad set .
So what do we have ? We have an instant . No , this is like an ex , a Twitter ex post , if you will . It's all on black . It has her a little profile picture that says Cody Sanchez and text next to it and then in white text , it's as if she took this , lifted this from her notes , but it has some bullet points . 10,000 baby boomers retire a day .
Eight to 10% own small businesses . Da , da , da , da , da , da , da da da . Here lies our opportunity . You know , what I would do is I would take that same format and test different stats . There are millions of boring businesses for sale in the US today waiting for a new generation of owners .
I would test different techs to see what kind of graphic is converting the best . So what I'm seeing in this one is it must be a . It's a vertical video . I'm hoping she repurposed it from one of her more popular Instagram posts or TikTok posts if she's on TikTok , I don't know or maybe she got it from her YouTube video .
At any rate , the takeaway for you is is if you have a strong social media presence . Look at the organic posts that are doing well and then test those as ads and see which one hits . So the next ad is another video . So this video looks like education . She might have at the end a call to action . It's pure education , okay .
So she or somebody on her team must have taken another video . She talks about this a lot , actually , and they put it in an ad to see how it converted into her community .
This is another video , talking about , I guess , the typical small business owner , baby boomer who's about to retire , without a way to get rid of their business , or somebody to sell their business to . It's an opportunity , and I know that because I consume a lot of Cody Sanchez content . But here is , what you're seeing are videos .
Because she's so famous , she can take the videos that are doing really well and show them to who ? Probably a mix of cold people who do not know about her yet , and a mix of Warm audiences , in fact , people . If you have , like over a hundred , two hundred thousand Instagram followers , you know a big Instagram account .
There is a lot of opportunity sitting right there , because if you got 300,000 people following you on Instagram .
You probably don't have 300,000 people on your email list , and so you can build that email list just by taking your ads and showing it to the people who follow you on Instagram , for example , or follow you on Facebook , because I know some of you listeners got a big following over there , and that is what I would change about Cody Sanchez's ads .
And if you even feel like maybe you are making other mistakes in ads management , which Facebook gives you so many opportunities to mess up with all the options and suggestions that they're throwing out at you , I have a guide . It's called the seven biggest mistakes . That course creators make that burn through their hard-earned cash and kill ad results .
Feel free to DM me . It is a guide , not just a list , because it's not fluff . It's actually four minute tutorials for each of those mistakes so that you can know how to avoid the mistake and see my solution as a Facebook ad manager to not make that mistake anymore . That link is right below in the show notes .
Get that guide , especially if you're managing your own ads or you're about to start , so that you can start off better or get better performance out of your currently running ads . Until the next video . Stay blessed and I'll see you in the next one . Goodbye .