Welcome back to another episode where I'm going to be looking at an ad and breaking down the components that I think should change so that you can apply those I guess those little knowledge nuggets , to your own Facebook ads . You can see this beautiful lady right next to me . This would be my wife . She's Jamie .
She runs Facebook ads in her own Facebook ads business and I was like I'm in here recording episodes and I'm so lonely . I am so lonely , so I brought JV over here to look at ads with me , and today we are reviewing , as you can see on the screen .
If you're watching the YouTube channel , if you're not watching the YouTube channel yet , head down to the show notes below and click over to this episode so you can see it on YouTube , because we're going to share with you our candid thoughts about what we should change . So we're looking at an account .
This account is called Social Shirley and so , shirley , if you're watching this , I hope you can put this into practice for your ads right now , because Jamie and I are just going to share our opinions and what we would change , and then you can take the same thing and do this for your ads .
So I guess the good thing I see is that there are different creative . I'm counting and I know I'm going to have to describe it for you that are just listening to audio , but I'm counting one , two , three , four , five different ad creatives and actually three of those five are vertical graphics .
They're pretty varied , so like one is like on a dark gray background and it's actually like there's a gray , semi-transparent layer over Shirley who's wearing a pink power suit , which is cool , and then there's white text and a call-to-action button that's in red , and then another graphic it's kind of the same thing where it's her in the background , but there's like
a transparent pinkish layer , would you call that yeah , she's sort of faded and the text is popping out yeah , and then , like we have one where it's her , so the the visuals are different . This is kind of like a ticket . Is that like a ticket design on this ad ? I can't really Okay , we're zooming in closer on the screen .
Yeah , it looks kind of like they grabbed a ticket graphic from Canva , probably . So that's the good thing . Like I always talk about testing in ads , right , and you test a good number of ad credit for your client too . Like , what's the number of ad credit that you would say you test for your clients ?
Generally around three . So one thing I would recommend for her and that's been working for for my clients and I believe for yours as well , is is reels . Video is working really , really well and reels are definitely converting better for my clients . So probably sticking with one static image or carousels and then the rest reels Okay so check for that .
But what I'm seeing that could be better other than having reels , because , yeah , for my clients too , reels right now are crushing it better than graphics . But like here's one thing I would change , it's all the same . Ad copy . And at least for me and how I test with my clients . That's a missed opportunity , because I feel like words are super important .
Words show you if somebody can help you or not , and you can find yourself in the words and you can also decide , especially in like a sophisticated market where there's so many different people selling the same thing . You can also decide .
Not only can they help you , not only do they understand your pain point , your issues , your problems , but are they the person to help you ? Do they stand what you stand for , Do they believe what you believe , so to speak ?
Right . I like in her ad copy that it's about her , so this one is more of a storytelling . So she's telling her story rather than saying what others can achieve . So she positions it as it's about her and sharing her story .
Yeah , and it has strong voice . It does sound like she wrote it , which is important . Please , if you're using chat GPT , fine , it does help you be creative , but you need to go over that really well and make sure it's in your voice . We've had too many . There's just too much generic content out there .
Right , what else , jamie ? So something else I noticed is that she said every single where the clapping hands are , every single person who implements this content strategy is building their brand and growing their business with ease . That kind of made me wonder can you even make that promise so ?
yeah , maybe I guess the thing that Facebook doesn't like and like what you , the listener can remember is it doesn't like when you make a statement or promise .
That is not true for everyone , especially if you do so with figures like six figures , like $900,000 a year , or going from zero to six figures in six months , Like be very careful , yes , in general , if you don't want your ads to get rejected , Be very careful when you make a promise .
That's not true for everyone , and the general way to get around that is to not talk about everyone , but to talk about what you did .
Right .
Or specifically what a customer did .
Right , yeah , right , which she is doing that in a way as far as sharing her story , something else that I think that could work well as far as changing the ad copy is moving some of this like hello , spa days and that kind of thing , higher in the ad copy to kind of get to that , that desire , that want that people have .
Why like the , why behind the what they're doing , right ?
yeah , I agree . We're actually pretty soon here about to give Shirley , so is it social , shirley , social ? Try saying that three times fast . I feel like I'm standing in front of a mirror doing that Bloody Mary thing that you're not supposed to do , right ? I don't know why that popped into my mind .
What else popped into my mind is this is the first video we've recorded since way back in my older business , when I was teaching Chinese and we were standing in our living room in China . It has been a long time that's been a long time Kids and life have happened Right . Maybe that should be like an Easter egg .
If you're watching on YouTube , I just may have decided to put a link to that other video in the YouTube description below . That would be incentive to go subscribe to the Art of Online Business YouTube channel right now . Oh man , welcome to our random banter .
One other thing is that at least it's good she's not claiming that someone can make a specific amount of income . And you know what ? If your ad gets rejected because you made one of these claims , then all you have to do is simply take the claim out , and sometimes that can help your ad get approved again . What else .
So now we're going to look and actually give Shirley three other ideas that she could use , because I said test three different ad copy , right , and I start out for my clients by testing three different pieces of ad copy and then pairing those with one ad creative , graphic image or reel , seeing which ad copy performs the best , turning off the two losers and then
swiping in some other ad creative . But rather than I guess you listening right now , rather than changing all of the words in the ad , actually , the most important part Remember I've talked about this in other episodes , I'll do it again here the most important part of the ad is the hook , the two to three lines that show up above the ad creative .
So as we were reading , we came up with three ideas that she could test . And where these ideas are coming from is , like Jamie just said , there's a desire here . Right here it says hello , spa days and random midday Pilates , and that sounds to me like she's marketing to who ?
She's definitely marketing to women here .
Okay .
This is very clear . All of those spa days , midday Pilates , more time with the kids , day dates this is definitely marketed towards a woman .
Should I tell them about my midday Pilates ? Not ? To be sexist but Okay , so here's what we're thinking . Take some of these desires here and test them separately . So , like you came , what did you come up with ?
So you could try something like have you been burnt out or working hard that same working hard in quotes and just wanted more spa days .
Okay , and then , like , have you been burnt out working hard and just wanted to be able to take random midday Pilates ?
I will add something before you say your final one , which is make sure that when you have your hook , remember that the top two to three lines of your ad copy will be visible only , and you , as much as possible , want to have the complete thought represented before that dot dot , dot , see more shows up .
So the easiest way to do this is , as you write your copy , just take the copy and copy and paste it into a test ad , and then Facebook has this little preview window and you can actually see what's gonna show up above a picture , above the creative . So the last hook .
Right , you wouldn't want it to be cut off at and just wanted , and their left ring just wanted . What ? So the last one ? Maybe have you been burnt out working hard and just wanted more time with the kiddos . So , each of those , you never really know which one is going to resonate with your audience unless you test it .
Right and so that would be a mistake to avoid One piece of ad copy . And if you want to avoid other mistakes that , like I see in client accounts that I consult and coach with and for then head down to the show notes below , I made a lead magnet . It's called the seven biggest mistakes that I see course creators making that burn through their cash .
And it's not just a list , it's actually tutorials like permanent tutorial . Per mistake , I open up Ad Manager and I show you inside the mistake and how to avoid it and what I would do instead with that . Thank you for being on the episode our first episode together . Right right Right , Fist bump right there .
So , like I wanna know , leave a comment , leave a review Like should I have Jamie on more episodes ? Until the next time , take care and be blessed .
Thank you bye .