In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and accelerate your Amazon ads. They tackle all the nuances, capabilities, and different ways you can use the report, showing you quick ways to extract the value and use it in your day-to-day management of accounts. Key Topics: Breaking down all the insights Search Term Impression Share reports can bring The top use cases for Search...
Oct 03, 2023•33 min
In this episode, Stephen and Andrew kick off a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential. They break down all the different capabilities, share ideas for different ways to use the report, where to download it, and then share a variety of ways they use it in their day-to-day management of accounts. Key Topics: The top use cases for search term reports that no one is doing How to get super granular with your reporting usi...
Sep 26, 2023•38 min
In this special bout, we get Steven vs: Stephen, Pope vs: Noch, CTR vs: CVR, the Ultimate Showdown of the Amazon ages! Right from the sound of the first bell, these two get after it. Throwing curveballs and bringing the heat straight from the jump, Pope defends the focus on CTR in 2023, while Noch bobs, weaves and tries to avoid Pope’s powerful left hook. Noch recovered and fired back late in the rounds, for a historic Amazon PPC debate finish. Will this one make it to the final bell for a decis...
Sep 18, 2023•56 min•Ep. 17
In this episode, we try something a little different by bringing on a guest to share their expertise and knowledge with you. We had a value-packed conversation with Elizabeth Greene from Junglr, an Amazon agency for 7-figure brands with 8-figure ambitions. We dive deep into Amazon analytics, you won’t want to miss the gold inside this episode. Key Topics: The 3-step reporting process for drawing out actionable insights from your data to steer your Amazon business Analytics tools you can use to s...
Sep 12, 2023•50 min•Ep. 15
In this episode, Stephen and Andrew break down one of the most important formulas for growing your Amazon sales, so you don’t want to miss it! They cover the 3 factors that determine the growth of an Amazon account, giving you the tools and knowledge you need to go back and scale your Amazon brand. Key Topics: An overview of the 3 (and only 3) variables that grow your Amazon sales The tools and frameworks for diagnosing low sales Deep-dive on the relationships between Traffic, Conversion Rate &a...
Sep 05, 2023•54 min
In this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time. While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings. Key Topics: Breaking down the Sponsored Product placements on Amazon The logical frameworks behind increasing bid modifiers How to calculate your percentage increases for...
Aug 29, 2023•49 min•Ep. 14
In this episode, Stephen and Andrew reveal The 6th Principle You Need to Succeed in Amazon PPC (throwback to Episode 1: The Top 5 Principles) Though it might surprise you, the 6th principle isn’t tangible or quantifiable… it’s instinctual. You have to feel it. That’s why we call it the 6th Sense of PPC managers. It’s about finding the balance on the wide spectrum of tools and capabilities. Listen in to see how you can utilize this special ability to improve your advertising performance. Key Topi...
Aug 15, 2023•1 hr 4 min•Ep. 7
Welcome to That Amazon Ads Podcast’s very first Amazon PPC DEBATE! In this highly anticipated episode, we’re discussing the topic of AI vs Manual optimizations, with an expert representing each point of view. Saif Elhager of AiHello explains and defends AI automation while Mina Elias of Trivium Group argues for doing things the old school way–through manual bulk files. Join us in this epic conversation about which method produces the best results and will own the future of Amazon PPC. Connect wi...
Aug 09, 2023•57 min•Ep. 11
In this episode, Stephen and Andrew cover Sponsored Brands, what to do, what not to do, and how to get the best performance with this ad type. This episode is full of practical tips for helping you craft winning Sponsored Brands campaigns, and they cover some pretty interesting, high-level marketing topics that you won’t want to miss. Key Topics: Capabilities and features of Sponsored Brands - Conceptual understanding Unique strategies you can use to dominate competitors with Sponsored Brands Ho...
Aug 01, 2023•51 min•Ep. 10
In this episode, Stephen and Andrew break down how to effectively use negative keywords to reduce wasted ad spend and improve Amazon PPC performance. They cover a quick Prime Day performance recap, share their post-Prime Day strategy, then dive right into how they use negative keywords, showing you how to identify negative keyword opportunities and quickly apply them to your campaigns. Key Topics: Stephen & Andrew answer your question about post-Prime Day What are negative keywords? Common m...
Jul 24, 2023•1 hr 2 min•Ep. 9
In this episode, Stephen and Andrew break down how to scale your ad campaigns with effective keyword harvesting principles. They share their opinions on hot topics like “Whether you should negative match your keywords in their source ad groups?,” and “When to use manual keyword selection over research campaigns.” This episode is nothing short of value-packed and sure to help you in your journey to becoming the best Amazon ads manager you can be. Key Topics: - Stephen & Andrew answer your que...
Jul 19, 2023•54 min•Ep. 9
In this episode, Stephen and Andrew are talking about campaign structure, and which one YOU should use to maximize your Amazon Ad sales! This is a touchy subject for alot of Amazon PPC’ers. Stephen & Andrew break down their framework for thinking about campaign structure and share the biggest mistakes most advertisers make when launching their campaigns. Key Topics: Stephen & Andrew answer your questions about how often to optimize your ads after a product launch and prevent losing visib...
Jul 13, 2023•1 hr 1 min•Ep. 7
In this special episode, Stephen and Andrew break down the ultimate Prime Day PPC strategy, whether you’re a big brand gearing up for large demand, or a smaller brand just looking to capture a little extra traffic. Key Topics: Historical Prime Day trends that you can leverage to your advantage this year The common mistakes and misconceptions people have about Prime Day A framework we’ve used that has proven to drive results Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.link...
Jul 06, 2023•39 min•Ep. 6
In Part 3 of our “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on keywords with the highest revenue growth potential. Key Topics: Criteria for increasing bids Calculating how much (and how frequently) to increase your bids Applying ceilings to your bid caps Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linked...
Jun 27, 2023•49 min•Ep. 5
In Part 2 of the “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on non-converting keywords to hit your Amazon PPC target ACOS. Key Topics: - How to classify targets as “High Spend” without using arbitrary numbers - Understanding Cost-per-Acquisition and how it plays into your ACOS - The formula for calculating bids on high spend, non-converting keywords Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https:...
Jun 20, 2023•51 min•Ep. 4
In Part 1 of our “How to Optimize Bids” series, Stephen and Andrew reflect on their quick trip to NYC and the Amazon Ads offices. They dig into yet another LinkedIn poll…Yay! Then, they share their technique for optimizing bids that have a high ACOS. Key Topics: Review of the 4 main bidding criteria How to calculate bids to hit your target ACOS Using the RPC formula, the do’s and don’ts Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: http...
Jun 13, 2023•44 min•Ep. 3
In this episode of That Amazon Ads Podcast, Stephen and Andrew start by digging into a LinkedIn poll that got them fired up. Oooo! Then, if you’ve ever wondered if there are any special, secret formulas people use to make bid changes to their Amazon ads – there are. And we’re giving them all away in this episode. (Also, Stephen wants to apologize for his poor audio quality on this episode -- he says it won't happen again) Key Topics: Keyword Selection vs: Bidding; Which is more important? How we...
Jun 06, 2023•52 min•Ep. 2
In the premier episode of That Amazon Ads Podcast, Stephen and Andrew share their 5 core principles for success in Amazon ads. They share the backstory of how they met and the purpose behind the creation of the podcast. If you're looking to improve your Amazon advertising game, this episode is packed with valuable insights to help you achieve your goals, hit your targets, and crush KPIs. Key Topics: > The importance of continuous learning in Amazon ads > How effective bidding strategies ca...
May 30, 2023•43 min•Ep. 1
