How to Optimize Non-Converting Keywords, High Spend and No Sales (How to Optimize Bids - Part 3)

In Part 2 of the “How to Bid Properly” series, Stephen and Andrew show you how to optimize bids on non-converting keywords to hit your Amazon PPC target ACOS. Key Topics: - How to classify targets as “High Spend” without using arbitrary numbers - Understanding Cost-per-Acquisition and how it plays into your ACOS - The formula for calculating bids on high spend, non-converting keywords Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we break down the next layer of our bidding system, teach you how to calculate bid ceilings, and what to do with your top performing keywords to drive more ad sales. #amazonppc #amazonads #amazonadvertising #AMS #FBA