N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords? If you're struggling to lower ACOS or control wasted spend, this episode is for you! Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results. Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportuniti...
Aug 12, 2025•18 min•Ep. 108
#whyplacementacosdoesntmatter #amazonppc #amazonads Why Placement ACoS Doesn't Matter on Amazon PPC? This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC. If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC. We break down why keyword bids, not placement adjustments, truly control your cost and performance. Learn how relying on historical ACoS numbers l...
Jul 29, 2025•15 min•Ep. 107
5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing. If " 5 Steps to Auditing your DSP Account " doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash. Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions. We also match attribution wind...
Jul 29, 2025•38 min•Ep. 106
#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppc You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance , and it is costing you sales! In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting. If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're risking lost revenue and unpredictable results. We break down why these strategies don't work, how they ignore key conversion da...
Jul 15, 2025•27 min•Ep. 104
#amazonppc #bidoptimization #macrovsmicrobids Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads , emphasizing the need to use the right time frames for each approach. Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keyw...
Jul 08, 2025•34 min•Ep. 104
#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC Unlock the truth behind Amazon PPC and the burning question: " Can you bid against yourself on Amazon PPC ?" In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns. They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wil...
Jul 01, 2025•7 min•Ep. 101
Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner. In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn: Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards. How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking". The data-driven way to r...
Jun 24, 2025•38 min•Ep. 102
Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs? In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC. We upgraded to the pro tier (up to 1080p, 20-second clips) and fed Sora highly detailed cinematographer-style prompts. The r...
Jun 17, 2025•20 min•Ep. 101
Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit. In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆 Stuck wondering why your bids jump but conversions don't? You're not alone. Brett dives deep into real-world data from seven-figure mattress listings, revealing how the "up & down" algorithm responds to...
Jun 10, 2025•44 min•Ep. 100
Ready to nail your Amazon Business Placements Overview & Strategy ? In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast. Click play and learn the placements tweak most sellers ignore. If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots. We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those ...
Jun 03, 2025•22 min•Ep. 99
Amazon is quietly sending Sponsored Products ads to other websites. These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console. Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs. Off-site spend that used to be pocket change now eats 6-7% of some budgets, and no one knows where the ads even appear. An...
May 27, 2025•15 min•Ep. 98
Amazon PPC management demands a seamless blend of science and art : formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS. Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals. B...
May 20, 2025•36 min•Ep. 97
#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBA Amazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀 In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports, back-fills 18 months of data, and pre-calculates the KPIs you actually need. 🔍You'll learn how to: • Pull first-party SQP data (no more third-party guesses and spot real search-volume trends. • Compare total p...
May 13, 2025•28 min•Ep. 96
We take it back... Maybe AI images are better than we thought? 🤖 ✨ This episode dives into the newest wave of AI product images —showing how ChatGPT 4.5, Grok and other AI image generators for eCommerce can overhaul Amazon listings in minutes. See real tests on a pre-workout can🥤, a kids' balance bike 🚲, and a tricky camping hammock🏕️ to spot where AI nails lighting, angles, and on-label text—and where it still stumbles with misspelled labels or extra fingers🖐️. Discover when product photog...
May 06, 2025•24 min•Ep. 95
Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful. Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E. They stress that effective lifestyle creatives must place the item in a believable context and note Amazon's tool is "years behind." A brighter spot is Amazon's AI-dr...
Apr 29, 2025•23 min•Ep. 94
🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your Money In this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, real examples, and a decade of Amazon PPC experience. 💥 If you've ever been told that ACOS is a vanity...
Apr 15, 2025•34 min•Ep. 93
In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales. You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC). We cover:✅Why the “increase/decrease by X%” model is flawed ✅How to improve ACoS using manual bid adjustments ✅The logic behind dynamic bidding and...
Apr 08, 2025•31 min
📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend] Are you bleeding ad spend on Amazon PPC with nothing to show for it? You might be suffering from "death by a thousand cuts." —a slow and silent killer in your Amazon Ad Campaigns. In this episode of That Amazon Ads Podcast, we break down exactly what this problem is, how to identify it in your ad reports, and most importantly, how to fix it with smart, scalable bid strategies. We walk you through real exa...
Apr 01, 2025•34 min•Ep. 91
📊In this data-driven episode, we break down Amazon PPC Benchamarks & Statistics (Average Conversion Rate, Average ACOS, and More) using insights from over 1,000 U.S. -based Amazon brands connected through Adlabs. If you're selling on Amazon and want to know how your campaigns stack up against competitors, this is the goldmine of performance data you've been waiting for. You'll discover: ✅Average conversion rates by category ✅Typical ACoS across spend classes ✅CPC trends by product pricing ✅...
Mar 25, 2025•21 min•Ep. 90
#thatamazonadspodcast #amazonppc #amazonads 💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match. Are you spending your Amazon PPC budget the right way? In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs Broad vs Phrase vs E...
Mar 18, 2025•17 min•Ep. 89
Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀 Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy! Learn how to split your ad spend between Sponsored Products, Sponsored Brands and Sponsored Display for the best results. Discover why 80-90% of your budget should go to Sponsored Products, how to use Sponsored Brands effectively, and why Sponsored Displa...
Mar 11, 2025•23 min•Ep. 88
#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport 📊 Discover the new Amazon Path-to-Purchase Report ! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC. Watch the episode on Youtube. 🚨 New! Amazon Path-To-Purchase Reports | That Amazon Ads Podcast Episode 87 In this episode of That Amazon Ads Podcast, Stephen and Andrew dive into the brand-new Amazon Path-to-Purchase Report, offering a fresh perspective ...
Mar 04, 2025•17 min•Ep. 87
Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC? In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly, mature campaigns monthly, and very mature campaigns (over a year old) only need tweaks once per quarter. Frequent early-stage optimizations are crucial, but adjustments become less critical as your campaig...
Feb 25, 2025•11 min•Season 1Ep. 84
Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon . In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components. Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. ...
Feb 18, 2025•42 min•Ep. 85
#thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. Get your FREE Amazon PPC Bid Optimizer. Join your FREE Discord Community of Amazon PPC professionals. SIGN UP for That Amazon Ads Masterclass. Get your FREE Amazon PPC Audit. ==================================== Episode 84 - 🔥You're Doing NEGATIVE KEYWORDS WRONG! 🔥 🔎Struggling with Amazon PPC? Many advertisers overuse negative keywords and kill their sales! In this episode, Andrew & Ste...
Feb 11, 2025•23 min•Ep. 84
#thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- 🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🚨 Are you making this critical keyword harvesting mistake? 𝐒𝐭𝐞𝐩𝐡𝐞�...
Feb 04, 2025•22 min•Ep. 83
#thatamazonadspodcast #amazonppc #amazonads Prefer to watch than listen? Click here. How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends". Get your FREE Amazon PPC bid optimizer Join your FREE Discord Community of Amazon PPC managers Sign up for That Amazon Ads Masterclass. Get your FREE Amazon PPC Audit How Many Keywords Should Your Campaign Have in Amazon PPC? Stephen and Andrew don their tinfoil hats and dive deep ...
Jan 29, 2025•31 min•Ep. 82
#thatamazonadspodcast #amazonads #amazonppc Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming. Get your free Amazon PPC bid optimizer: https://adlabs.app Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14Fzu...
Jan 27, 2025•16 min•Ep. 81
Jan 14, 2025•37 min•Ep. 80
Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform the Amazon Advertising landscape. In this episode, Dustin shares his expertise on leveraging these new...
Jan 07, 2025•33 min•Ep. 79
