How Often Should You Harvest Or Negate Keywords On Amazon PPC?

That Amazon Ads Podcast

Feb 25, 2025•11 min•Season 1Ep. 84

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Episode description

Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC?

In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly, mature campaigns monthly, and very mature campaigns (over a year old) only need tweaks once per quarter.

Frequent early-stage optimizations are crucial, but adjustments become less critical as your campaigns stabilize. For deeper insights, be sure to watch previous episodes 83 and 84, where they break down the criteria in even more detail.

Plus, catch a glimpse of our upcoming travels to Berlin and Madrid - we're always looking to connect with fellow Amazon advertisers!

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