Auto vs Broad vs Exact – How Much Should You Spend on Amazon PPC?

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💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match.

Are you spending your Amazon PPC budget the right way?

In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs Broad vs Phrase vs Exact match types and reveal how much you should actually be spending on each.

The 80-20% rule is key - 80% of your budget should go to exact match for maximum control and scalability, while auto campaigns should be used strategically once your product is indexed.

We also cover why broad and phrase match might be costing you more than you think, and how to optimize your ad spend for profitability.

Whether you're launching a new product or optimizing existing campaigns, this strategy will help you make smarter budget decisions.

🔥Don't waste another dollar on inefficient PPC! Listen now, hit that Like button, and Subscribe for Amazon advertising tips!🚀