#thatamazonadspodcast #amazonppc #amazonads Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer : Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ========== 00:00 – Teaser 00:22 – Title Card 00:27 – Introduction 02:20 – What is Brand Defense and how it wor...
Nov 26, 2024•37 min•Ep. 78
Discover the ultimate Amazon productivity tool! Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers. Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free...
Nov 19, 2024•30 min•Ep. 77
Can you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success. How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they’ve faced along the way. They discuss the year-to-date performance, the strategy pivots they made, and the continued optimizations they'...
Nov 13, 2024•22 min•Ep. 76
#thatamazonadspodcast #amazonppc #amazonads In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success. They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram. Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon...
Nov 08, 2024•10 min•Ep. 75
#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon. Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit CHAPTERS: ========== 00:00 – Introduction 01:02 – The answer 02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports 04:...
Oct 29, 2024•18 min•Ep. 74
#thatamazonadspodcast #amazonads #amazonppc What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy. The Best Data Available on Amazon: Search Query Performance In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers. They explain what it is, how you can access it, and why it's a game-...
Oct 22, 2024•45 min•Ep. 73
Episode 72 #thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type. Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance. Learn about search term isolation and how to implement it effectively. Don't miss this insightful episode on Amazon advertising best practices....
Oct 15, 2024•42 min•Ep. 72
Episode 71
Oct 15, 2024•48 min•Ep. 71
#thatamazonadspodcast #amazonppc #amazonads Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns. #amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #am...
Oct 01, 2024•37 min•Ep. 70
Episode #69 How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns) #thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they teach you the art of keyword harvesting and building highly efficient single-keyword campaigns. Discover how to conduct effective keyword research and optimize your campaign structure for maximum sales. Learn from experts and unlock the potential of your Amazon ...
Sep 24, 2024•37 min•Ep. 69
#thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation. Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns. Discover the pros, cons, and best practices for optimizing your ads. Don't miss this heated debate! #amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrate...
Sep 17, 2024•51 min•Ep. 68
Sep 10, 2024•56 min•Ep. 67
#thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization. Jo...
Sep 03, 2024•51 min•Ep. 66
Episode 65 of That Amazon Ads Podcast #thatamazonadspodcast #amazonppc #amazonads That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research. Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game. Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales. From Amazon SEO to search term analysis, this episode has it all! Get ready to le...
Aug 27, 2024•33 min•Ep. 65
Episode 64 of That Amazon Ads Podcast Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year! This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic. Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips. ---------- Get your FREE Amazon PPC bid optimizer: Join your Discord community of Amazon PPC managers: Sign up for That Am...
Aug 21, 2024•52 min•Ep. 64
Episode 63 of That Amazon Ads Podcast Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture! Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit. Don't miss this eye-opening episode! ---------- Get your FREE Amazon PPC bid optimizer: Join your Discord community of Amazon PPC managers: Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS: ==...
Aug 15, 2024•30 min•Ep. 63
Episode 62 of That Amazon Ads Podcast Learn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff! This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management. Master PPC for beginners with actionable tips and strategies. ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That A...
Aug 06, 2024•40 min•Ep. 62
Episode #61 of @ThatAmazonAdsPodcast In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P. Confused about Amazon Vendor Central and Seller Central? This episode is your golden ticket to understanding the differences. Discover how to leverage both models for maximum Amazon advertising success. Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product li...
Jul 30, 2024•23 min•Ep. 61
Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!) Episode 60 of That Amazon Ads Podcast NEW EPIC SERIES! Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales! This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike. Learn from the experts & take your Amazon Advertising to the next level! ---------- Get your FREE Amazon PPC bid opti...
Jul 23, 2024•47 min•Ep. 60
Episode Number 59 of That Amazon Ads Podcast Struggling to rank on Amazon? This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's success! Get our FREE Amazon PPC bid optimizer Join our FREE Discord community of Amazon PPC managers Sign up for ...
Jul 16, 2024•31 min•Ep. 59
Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 58 Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric. Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns. In this episode, we'll cover: Relation between ACOS and ACOTS. How to use Target ACOS to control ACOTS. Practical optimization tips Want to master ACOS an...
Jul 09, 2024•34 min•Ep. 58
Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 57 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:19 – Title Card 00:25 – Understanding the misunderstood metric 01:38 – Is ACOS a vanity metric? 03:20 – Case Stud...
Jul 02, 2024•20 min•Ep. 57
Episode 56 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:45 – Title Card 01:10 – A rant against a 3rd grader’s homework 01:21 – How to properly audit an Amazon PPC account in an 11-step framework 01:50 – Why t...
Jun 25, 2024•48 min•Ep. 56
Episode 55 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 – Introduction 01:07 – What is PickFu 3:02 – Journey and milestones 04:59 – Refining audiences 05:36 – Case Study 1: Tanking Sales 08:28 – Case Study 2: Pricing Point 10:17 – What makes a good split test? 13:38 – Split Testing Sponsored B...
Jun 18, 2024•31 min•Ep. 55
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 – Introduction 01:03 – Poll Results 2:03 – Getting them right, right from the start 04:52 – Overview 06:20 – Method 1: The Amazon suggested bids 09:16 – Method 2: The start low and inch up 10:30 – Thoughts on placement modifiers 12:56 – Method 3: Th...
Jun 11, 2024•36 min•Ep. 54
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcas...
Jun 06, 2024•43 min•Ep. 53
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcas...
May 30, 2024•54 min•Ep. 52
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcas...
May 22, 2024•30 min•Ep. 51
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to miss this one. He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his brand rapidly...
May 15, 2024•45 min•Ep. 50
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ------ CHAPTERS: 00:00 Introduction 02:15 Meet Carly McMillen 04:00 Does PPC help with Organic Ranking? 06:30 The "Customer Happiness" Index 9:35 Why SEO Doesn't Always Work 13:37 How PPC can sometimes HELP your organic rank 20:52 How PPC can sometimes HURT your organic rank ...
May 08, 2024•43 min•Ep. 49
