Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 Introduction 02:53 Why Target ACOS Matters 04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale 16:59 The Nuances in Vendor Central 21:17 What to Consider with Target ACOS 23:31 The Strategy Behind Breakeven Advertising on Amazon 24:52 Diving Dee...
Apr 30, 2024•50 min•Ep. 48
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ --------- 00:00 Introduction 02:21 Optimizing Bids: How Often Should You Do It? 03:17 The Nuances of Bid Optimization 12:20 Understanding Optimization Frequency and Its Impact 16:55 The Importance of Timing and Time Frames in Bid Optimization 21:38 Special Considerations for ...
Apr 23, 2024•39 min•Ep. 47
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan. We’ll be discussing many of the challenges facing Amazon Vendors and provide some thoughts on when it might be time to make the switch from Vendor to Seller. ▶️ C...
Apr 16, 2024•37 min•Ep. 46
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group. Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user engagement on the...
Apr 09, 2024•49 min•Ep. 45
Get our FREE Amazon PPC bid optimizer ! Join our FREE Discord community of Amazon PPC managers. Sign up for That Amazon Ads Masterclass ! ---- We’ve covered this topic before… and we’re doing it again. And we're doing it BETTER. We’ve refined our formulas (formulae?) and built out the strategy for Sponsored Brand placements so that YOU can take your ads to the next level. Get the Campaign Placement Calculator here! CHAPTERS: 00:00 - Introduction 03:01 - Sponsored Products Campaign Placement Calc...
Apr 02, 2024•36 min•Ep. 44
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Today we’re answering the question: “What makes a good video ad?” With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video right is more important than ever before. Luke Melrose, creative director and video ad specialist, guides us...
Mar 26, 2024•55 min•Ep. 43
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Tune into this week’s episode to hear from the one and only, Destaney Wishon. Destaney needs little to no introduction as she has been a leading mind in the Amazon space for many years. Destaney is the CEO of btr media, formerly Better AMS, and is a regularly featured sp...
Mar 19, 2024•49 min•Ep. 42
Our FREE bid optimizer is live! Join the waitlist to gain access. Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ -------- In this episode, Stephen & Andrew discuss a brand new development inside the Sponsored Product Search Term Report. Uncover the truth about product targeting. It isn’t what you think! Tune in to find out more on this week...
Mar 12, 2024•28 min•Ep. 41
Get our FREE Amazon PPC bid optimizer ! Join our FREE Discord community of Amazon PPC managers! Sign up for That Amazon Ads Masterclass ! — Back with another epic Amazon PPC debate, this week we’re talking about Single Keyword Campaigns. Should you be limiting your campaigns to 1 keyword in each? 5 in each? Or is it 10? FInd out on this week’s episode! We’re joined once again by the always insightful Elizabeth Greene, Co-Founder of Junglr, and an awesome special guest, Keith Mander, who is the F...
Mar 06, 2024•57 min•Ep. 40
Our FREE bid optimizer is live! Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community . Sign up for That Amazon Ads Masterclass . -------- In this episode, Stephen & Andrew share the 4 scenarios where increasing bids on High ACOS targets makes sense. And it’s probably not what you’re thinking…. Key Topics: The 4 Scenarios where you should increase bids on High ACOS targets The math behind increasing bids on non-performers Understanding the role of your bi...
Feb 27, 2024•37 min•Ep. 39
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Tune into this week’s episode to hear Branding and Content Optimization Expert, Emma Schermer Tamir. Emma is the founder of Marketing by Emma, an Amazon Branding & Design agency. In this episode, she shares her expertise on all things branding and marketing, giving a...
Feb 20, 2024•56 min•Ep. 38
Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ -------- In this episode, we discuss the differences and nuance between different cost types in Amazon PPC: CPC, CPM, and vCPM. Stephen and Andrew break down their thoughts on the topic and shed some light on the ...
Feb 14, 2024•42 min•Ep. 37
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- Tune into this week’s episode to hear from Hannah Whitlock of RedDog PPC. In this episode, we break down how to audit your Amazon account. We leave nothing out, as this discussion spans outside the realm of just PPC and brings the full picture of selling on Amazon into v...
Feb 07, 2024•35 min•Ep. 31
Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ -------- In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaigns. When you’re optimizing bids, the date range you use or the data you select, is incredibly important. If...
Feb 01, 2024•35 min•Ep. 35
THE MASTERCLASS IS LIVE: https://thatamazonadsmasterclass.com/ Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —-------- In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time. Key Topics: Why your ACOS go...
Jan 23, 2024•59 min•Ep. 34
Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —-------- In this episode, Stephen and Andrew break down the concept of using bid ceilings when calculating your Amazon PPC bids. In this over-the-shoulder style video, you’ll see exactly how to calculator your bid ceilings using formulas in your Amazon PPC bulksheets. Key Topics: Why you sh...
Jan 16, 2024•54 min•Ep. 33
Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —-------- In this episode, Stephen and Andrew share the cold hard truth about bid automation tools in Amazon PPC. This no B.S. episode might change your perspective on using AI and completely automated softwares to manage your bids… Key Topics: A deep-dive on the 7 reasons bid automation won...
Jan 09, 2024•1 hr 16 min•Ep. 32
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG ---- Tune into this week’s episode to hear from Adam Mellott, Head of Service Delivery at Better AMS, an Amazon Advertising Agency. Adam shares his wit and wisdom learned from 7 years working in e-Commerce to help you better serve your clients through effective communication, goal setting, and producing results for clients. 📨Connect with Adam: Better A...
Jan 05, 2024•38 min•Ep. 31
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG ---- Tune into this week’s episode to hear from Mina Elias of Trivium Group. Mine shares EXACTLY what it took to grow MMA Nutrition to over 7-figures on Amazon. Hear grit and wisdom from the trenches of Amazon to fasttrack your success. 📨Connect with Mina: Trivium Group: https://triviumco.com/ LinkedIn: https://www.linkedin.com/in/theminaelias/ 🔗Conne...
Dec 20, 2023•51 min•Ep. 28
In this special PPC debate episode, we’ve got TACOS on the menu. Joe Shelerud of AdAdvance and Philip D’Orazio state their case on why you SHOULD or SHOULDN’T use TACOS as your guiding metric on Amazon 🤔 Find out on this week’s episode of That Amazon Ads Podcast! 📨Connect with Joe: AdAdvance: https://www.adadvance.com/ LinkedIn: https://www.linkedin.com/in/joeshelerud/ 📨Connect with Phillip: PDMG: https://palmettodigitalmarketinggroup.com/ LinkedIn: https://www.linkedin.com/in/phillipdorazio/...
Dec 13, 2023•55 min•Ep. 29
Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —------- In this special guest episode, we hang out with Nathan Rigby from Analytic Index to talk about how you can leverage the largest Amazon database that’s not Amazon, Analytic Index. Nathan shares what he thinks will shape the future of retail media in the coming years. You won’t want to miss this one! Connect with Na...
Dec 06, 2023•43 min•Ep. 28
Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb —-------- In this episode, Stephen and Andrew discuss the coming revolution of AI on Amazon and across industries. Prepare yourself for the coming wave of technological acceleration. THIS IS NOT A DRILL! Key Topics: How to leverage AI to give yourself an edge How AI is taking over Amazon Tips for preparing yourself for wha...
Nov 30, 2023•1 hr 9 min•Ep. 27
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG ---- In this featured guest episode, we've got Abe Chomali from XP Strategy joining us to talk about Amazon and the trajectory of digital marketing. Hear Abe’s story about how he got sued, and how he was the only advertiser ever who had a credit line with Google. 📨Connect with Abe Chomali: XP Strategy: https://www.xpstrategy.com/free-account-audit/ Lin...
Nov 21, 2023•47 min•Ep. 26
Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances —-------- In this episode, Stephen and Andrew share their own tactics and strategies on capturing “low-hanging fruit” in Amazon PPC. They s...
Nov 14, 2023•55 min•Ep. 25
JOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ---- In this featured guest episode, we've got Will Haire from BellVix joining us to talk about Amazon Streaming TV and OTT. Will brings his fresh insights and perspectives on STV and OTT, sharing practical tips and strategies for setting your account up for suc...
Nov 08, 2023•45 min•Ep. 24
Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances -------- In this episode, Stephen and Andrew introduce to topic of dayparting as Amazon has rolled out its new scheduled rule bidding, where you can optimize your bids throughout the day and week right inside the Amazon Ads UI. No third-part...
Oct 31, 2023•1 hr 4 min•Ep. 23
Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ----------------------- In this episode, Stephen and Andrew wrap up the series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how to get the most out of your data. Ke...
Oct 24, 2023•36 min•Ep. 22
Join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ____________________________ In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and learn how get the most out of your data. K...
Oct 18, 2023•26 min•Ep. 21
JOIN OUR FREE DISCORD: https://discord.gg/AYfMkfBPzG We plan to have some exclusive perks for those in the Discord, such as: - Live Q&A sessions - Free toolkits - Cash giveaways - Exclusive premium content - Special guest appearances ---- In this featured guest episode, we've got Sam Lee from DLVRD Media on to talk about how you can set yourself up for success when getting started on Amazon DSP. We cover the common misconceptions advertisers have about DSP, how to best utilize the DSP in you...
Oct 12, 2023•38 min•Ep. 20
In this episode, Stephen and Andrew share 7 Excel tips and tricks for faster Amazon PPC reporting and analysis. These 7 tips are just the tip of the iceberg, but they’re the tried and true, the most frequently used Excel tools that we use every day. Listen in to see how you can utilize these 7 tips to improve your data reporting and analysis skill set. Key Topics: How to aggregate data use Pivot tables & many use cases The one excel function that saved us thousands of hours Using excel funct...
Oct 07, 2023•55 min•Ep. 13
