CPC vs. CPM: What's Better for Amazon PPC?
Episode description
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In this episode, we discuss the differences and nuance between different cost types in Amazon PPC: CPC, CPM, and vCPM. Stephen and Andrew break down their thoughts on the topic and shed some light on the benefits and limitations of each.
Key Topics:
What is the difference between CPC, CPM, and vCPM?
Which cost type should you use in Amazon PPC?
Why vCPM campaigns are overrated
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👋Closing Remarks:
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