Why RPC (Revenue-Per-Click) is King in Amazon PPC
Episode description
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In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time.
Key Topics:
Why your ACOS goes up when you decrease your bids
How to solve the “Low Data Problem” on low click keywords and clean up wasted spend
When and When Not to use Revenue Per Click
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👋Closing Remarks:
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Stay tuned for the next episode, next week, same place!
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