Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)

Episode 55

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CHAPTERS: 

00:00 – Introduction

01:07 – What is PickFu

3:02 – Journey and milestones

04:59 – Refining audiences

05:36 – Case Study 1: Tanking Sales

08:28 – Case Study 2: Pricing Point

10:17 – What makes a good split test?

13:38 – Split Testing Sponsored Brands Ads Creatives

16:12 – Beyond just Amazon and main images

18:13 – Quick turnaround time

18:40 – Quality consumer panels and system

19:53 – Survey panels: Profitable or not?

20:14 – Audience applications

21:57 – Determining the weakest points of conversion

26:44 – The best way to connect with Justin

27:01 – https://www.pickfu.com/

27:30 – Exclusive deals for TAAP subscribers

28:01 – A life lesson

29:25 – Podcast conclusion and key takeaways

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

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Stay tuned for the next episode, next week, same place!

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