Eliminate Wasted Ad Spend on Amazon PPC with Negative Keywords
Episode description
In this episode, Stephen and Andrew break down how to effectively use negative keywords to reduce wasted ad spend and improve Amazon PPC performance.
They cover a quick Prime Day performance recap, share their post-Prime Day strategy, then dive right into how they use negative keywords, showing you how to identify negative keyword opportunities and quickly apply them to your campaigns.
Key Topics:
Stephen & Andrew answer your question about post-Prime Day
What are negative keywords?
Common mistakes people make when identifying negative keywords
Negative Exact vs Negative Phrase
Using n-gram analysis to spot spend wasters
Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w
Closing Remarks:
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Stay tuned for the next episode where we talk about the most effective Sponsored Brands strategies that have helped us generate millions in New-to-Brand sales. See you then!
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