Sponsored Product Reports (Part 2): Search Term Impression Share
Episode description
In this episode, Stephen and Andrew continue a series on all of the Amazon advertising reports, breaking down each one so you can use them to their fullest potential and accelerate your Amazon ads.
They tackle all the nuances, capabilities, and different ways you can use the report, showing you quick ways to extract the value and use it in your day-to-day management of accounts.
Key Topics:
Breaking down all the insights Search Term Impression Share reports can bring
The top use cases for Search Term Impression Share reports
How to calculate total possible impressions for a search term
How to use data from Search Term Impression Share in your advertising optimizations
Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
Closing Remarks:
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Stay tuned for the next episode, next week, same place!
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