The 4 Criteria for Making Bid Changes in Amazon PPC (How to Optimize Bids - Part 1)

In this episode of That Amazon Ads Podcast, Stephen and Andrew start by digging into a LinkedIn poll that got them fired up. Oooo!

Then, if you’ve ever wondered if there are any special, secret formulas people use to make bid changes to their Amazon ads – there are. And we’re giving them all away in this episode.

(Also, Stephen wants to apologize for his poor audio quality on this episode -- he says it won't happen again)

Key Topics:

• Keyword Selection vs: Bidding; Which is more important?

• How we select data for bid optimizations

• The 4 criteria for making bid changes

Connect with Stephen & Andrew:

Stephen's LinkedIn: https://www.linkedin.com/in/stephen-noch/ 

Andrew's LinkedIn: https://www.linkedin.com/in/andrewbailiff/ 

Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w 

Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we break down the first layer of our bidding system and share how we use the RPC method to hit our target ACOS every time.

#amazonads #amazonadvertising #amazonppc #AMS #FBA