On this episode, we talk with Austin Armstrong , Co-Founder and CEO at Syllaby , a new subscription platform that enables customers to use the latest AI tools to develop a social media strategy and to generate scripts for any social media video platform. The Syllaby platform works best for service businesses like law firms, real estate agencies and medical practices. The algorithm uses search engine data to identify popular questions or problems people are searching for that your service could h...
Jun 26, 2023•28 min•Ep. 122
On this episode, we talk with Matthew Roberts , CEO and Co-Founder at Cometeer , a technology-driven company with a new-format coffee capsule that delivers high-quality specialty coffee in a unique, convenient format. Cometeer has taken a process dreamed up by Matt, a Massachusetts native, when he was living in Spain and missing his daily dose of Dunkin’ coffee. He started experimenting with melting coffee ice cubes back into iced coffee, and that led him to learn more about brewing a freezing c...
Jun 20, 2023•37 min•Ep. 121
On this episode, we talk with Keith Zubchevich , President and CEO at Conviva , the pioneer in standards for real-time, cross-screen, end-to-end streaming media intelligence. Keith and his team started the company over sixteen years ago, back when there was basically no video on the internet. There was no YouTube and no streaming yet. The only way to consume video online was via a flash player on a PC. As video began to proliferate, his company was a pioneer in measurement of performance. Since ...
Jun 12, 2023•41 min•Ep. 120
On this episode, we talk with Robby Allen , Chief Revenue Officer at AgentSync , a subscription SaaS provider that helps insurance companies with compliance requirements in all 50 states. Growing up in San Francisco, Robby was exposed to the tech scene in Silicon Valley. He started his career in sales with high-growth start-ups in the B2B SaaS world. He was lucky enough to be around some companies with tremendous growth, going from zero to over $100 million in revenue. He talks about the growth ...
Jun 05, 2023•33 min•Ep. 119
On this episode, we talk with Ed Vincent , Founder and CEO of festivalPass , the world's first festival and events subscription marketplace across music, film, food and wine, and more. Ed has a background with companies in e-commerce, experiential marketing and B2B SaaS. A common theme throughout his career is that he worked a lot with live events, concerts, TV networks and film festivals. After spending quite a bit of time consulting for MoviePass, he decided to create a subscription business f...
May 30, 2023•36 min•Ep. 118
On this episode, we talk with Mike Mayer , Co-Founder of Windmill and builder of a connected suite of beautiful, eco-friendly, and clean-air products, starting with the window air-conditioner and a whole-home air filter subscription service. Mike co-founded the company with his brother, Danny, and friend, Ryan Figlia. The idea for building a better window AC unit came when Danny was moving apartments in New York City, and they walked into the new apartment and were faced with what Mike calls, a ...
May 22, 2023•28 min•Ep. 117
On this episode, we talk with John Haji , Co-Founder of the Subscription Trade Association (SUBTA) , an organization that helps connect and grow the global subscription commerce economy through valuable resources, data and events. John and his team are gearing up for their annual SubSummit , a subscription industry trade show that runs from May 31 to June 2, 2023, in Dallas, Texas. The gathering will feature speakers from brands like the NBA, Porsche, Mercedes Benz and the Honest Company. John’s...
May 15, 2023•30 min•Ep. 116
On this episode, we talk with John Roman , CEO of BattlBox , a monthly subscription for receiving hand-picked outdoor, survival, EDC and other cool gear. When John started with BattlBox, he actually had another full-time job, and he got to the point where he was working 60 hours per week at each. Something finally had to give, and he went with BattlBox. He and his team believe in creating all types of content across all the major platforms, to attract new customers and provide a better customer ...
May 08, 2023•34 min•Ep. 115
On this episode, we talk with Chris Porter , President and Co-Founder of GOHUNT , an online subscription community for hunting enthusiasts. Chris had never hunted when he co-founded the company with Lorenzo Sartini, who was actually an avid outdoorsman who brought the hunting experience to the team. They came up with the concept and wrote the business plan in 2013 and launched in 2014 as a free online hunting digital destination community. On the first of January 2015, they launched the paywall ...
May 01, 2023•28 min•Ep. 114
On this episode, we talk with Luke Switkowski , CEO of Kognitiv Inc. and Rooster . Kognitiv is a consultancy that works with enterprise clients who run the Workday HR software platform. Rooster is an interview-scheduling software platform that was developed by Kognitiv and later spun off into its own company. Rooster was built based on client needs, but not a single client. The team at Kognitiv saw a common theme with their clients, that scheduling was done differently at each company, and there...
Apr 24, 2023•27 min•Ep. 113
On this episode, we talk with Bobby DeMars , Founder and CEO of Blind Barrels, a blind whiskey-tasting subscription service that is disrupting the industry’s current distribution model by showcasing American craft distilleries. The distribution of alcoholic beverages is heavily regulated, with laws dating back to prohibition. Bobby’s business model is new and he describes talking with numerous alcoholic beverage control attorneys to find ways to distribute his blind-tasting concept into as many ...
Apr 17, 2023•41 min•Ep. 112
On this episode, we talk with York Baur , CEO at MoxiWorks , a comprehensive open platform system for large residential real estate brokerages. York describes himself as a serial entrepreneur or, as he calls it, a repeat offender. With his degree in computer science, he worked his way through 12 other tech companies before landing his current role at MoxiWorks in 2012. The platform was created to serve one customer, the original parent company called Windermere, which is a real estate brokerage ...
Apr 10, 2023•36 min•Ep. 111
On this episode, we talk with Jim McKelvey , Co-Founder of Square , Founder of Invisibly , and Author of “ The Innovation Stack .” Jim opens with the interesting story of why he started Square. He was originally a professional glass blower and he lost a sale because he couldn’t accept American Express. He teamed up with Jack Dorsey, formerly of Twitter to start Square. Eventually, Amazon tried to copy Square, which is usually a fatal attack for any small business. Surprisingly, Amazon didn’t man...
Mar 20, 2023•35 min•Ep. 110
On this episode, we talk with Ann Boyd , Chief Marketing Officer at Stoplight , a platform that empowers users to design, test, mock and document APIs with a design-first approach. Ann talks about the challenges she faced when she joined Stoplight in trying to get the stories out about what their products do. The technology the company had developed was so advanced that they had to educate their potential users on how it worked. Stoplight deals with the same issues that all subscription services...
Mar 13, 2023•37 min•Ep. 109
On this episode, we talk with Felicia Bochicchio , Chief Executive Officer at Unbounce , a company that helps customers generate leads, signups and sales through AI-powered tools like landing pages, copywriting and traffic optimization tools. The needs of marketers have changed over the years. Ten to fifteen years ago, marketers wanted to spin up a landing page quickly and painlessly, get it launched and be done with it. Today’s marketers expect the page to be optimized and also want insights on...
Mar 06, 2023•38 min•Ep. 108
On this episode, we talk with Deon Nicholas , CEO and Co-Founder of Forethought , a generative AI platform for customer support automation. Deon started his career as an engineer, building out products and infrastructure for companies like Facebook, Dropbox and Pure Storage. During that time, he was fascinated by the potential uses of AI technology in customer service, and in 2018 he took the leap and founded Forethought. The platform is customer-centric, with a focus on improving efficiency and...
Feb 27, 2023•33 min•Ep. 107
On this episode, we talk with Michael Salguero , Founder and CEO at ButcherBox , a subscription company that delivers high-quality meat and sustainable seafood products to its customers. Michael talks about spending seven years at a VC-backed company that never really took off, shutting that down, taking a weekend off then starting ButcherBox the next day. It was a hit from the beginning. He originally started the business as a hobby, wanting something to do on the side. This affected his decisi...
Feb 20, 2023•38 min•Ep. 106
On this episode, we talk with Scott Hurff , Founder and CPO at Churnkey , about a hot topic in the world of subscriptions — churn. Churnkey is a subscription company that provides data and analytics to other subscription companies to minimize churn and increase customer retention. Scott spent over a decade in VC-backed subscription startups, the most famous being Tinder. After helping a friend create a simple prototype that brought churn down from double to single digits for his company, he knew...
Feb 13, 2023•30 min•Ep. 105
On this episode, we talk with Luis Quiroga , Senior Vice President, HVAC Strategy and Growth at HomeServe USA . Luis is leading an interesting new approach to HVAC systems in the home, where the homeowner leases the equipment instead of buying their own system. The lease includes the latest, most efficient HVAC system, plus add-ons like smart thermostats. The lease also includes all maintenance and repairs for the life of the contract. The program is called the Home Serve Advantage program, and ...
Feb 06, 2023•27 min•Ep. 104
On this episode, we talk with Beth Shaw , Founder and CEO of YogaFit Training Systems , about her career growth journey since starting the company over 25 years ago. Beth originally started YogaFit out of the trunk of her car and in her living room in the 90s and it has grown to be the largest Mind/Body yoga training school in the world. Today, to generate recurring revenue, it does a lot of continuity groups online, predominately groups for weight management, but also subjects like mental healt...
Jan 30, 2023•19 min•Ep. 103
On this episode, we talk with Kamille McCollum , Chief Operations Officer at BODYBAR Pilates , a franchise pilates studio chain with a focus on reformer pilates — a popular option for those who desire to improve their fitness for a variety of health reasons. Kamille and her husband opened a BODYBAR franchise location in Fort Worth in 2016. Through working hard on their sales and marketing processes they saw rapid success. This resulted in the owner asking them to take over the franchising arm of...
Jan 23, 2023•30 min•Ep. 102
On this episode, we talk with Shruti Kapoor , CEO at Wingman — a sales technology platform that analyzes every sales interaction to give real-time coaching and feedback to salespeople. The tool sits in on every sales call a user has, analyzes the call and gives feedback. That feedback includes coaching to help close deals and improve win rates. An added benefit is the ability to ramp new sales reps up much more quickly. When they first started, Wingman considered a couple of different payment op...
Jan 16, 2023•25 min•Ep. 101
On this episode we talk with Joe Spector , Founder and CEO at Dutch , a subscription company that is disrupting the veterinary industry through subscription-based telemedicine for pets and their owners. Like many people, Joe adopted a dog during the pandemic, and he recognized that pet healthcare was stuck in the past. Joe has an entrepreneurial background including founding the telehealth company Hims, and he saw an opportunity to introduce telemedicine to pet care. While there are many health ...
Jan 09, 2023•32 min•Ep. 100
On this episode we talk with Charles “Chuck” Frydenborg , Chief Executive Officer at MarketMuse , a company that uses data science to empower companies to create new, expert-level content that is optimized for search algorithms. With the algorithms getting smarter every day, it is essential that your content be considered “expert” on the topic you’re writing about in order to rank well and drive traffic. This can be difficult to do, and Chuck explains how his company helps with that process. Con...
Jan 02, 2023•37 min•Ep. 99
On this episode, we speak with Eric Crowley , Partner at GP Bullhound . Over time, consumers have been trained by companies like Netflix and Spotify to be happy with paying for digital subscriptions. Previously, companies primarily built business by monetizing with advertising — a three-way relationship between the user, the advertiser and the company. With subscriptions, it's easier to succeed in a one-on-one relationship between the company and the consumer. As a result, products keep getting ...
Dec 12, 2022•36 min•Ep. 98
On this episode, we speak with Thaddeus Barsotti , Co-Chief Executive Officer at fieldTRUE . Home deliveries were a foreign concept in the early 2000s. Now, the idea of delivering food and leaving it on your doorstep is widely practiced. More than 90% of the fresh produce that we eat is picked by human beings. The agriculture industry has been slow to adopt technology, let alone build its own. Thaddeus and his team have put a lot of time and effort into building something specific to the fresh f...
Dec 05, 2022•29 min•Ep. 97
On this episode of the Subscriptions: Scaled podcast, host Nick Fredrick is joined by Lloyd Starr , President and COO of VMP (Vinyl Me, Please) , a vinyl album subscription service for audiophiles who prefer the vinyl experience. Lloyd explains how he has found vinyl lovers to be a little different than people who only consume music through digital streaming. The vinyl experience is more immersive, as it includes the record itself, the cover art and the liner notes, not to mention the equipment ...
Nov 28, 2022•28 min•Ep. 96
In the latest episode, we chat with Scott Draper , Founder and Managing Member at Club Northwest . Club Northwest is a world-class fitness center in Oregon that promotes total body wellness. The club offers saltwater pools, group fitness classes and a spa. The fitness center focuses on people, starting with the team and its well-being. Club Northwest invests in the right technology and the team is currently creating its own bespoke operating software. Scott and his team launched an ambassador pr...
Nov 21, 2022•41 min•Ep. 95
In the latest episode, we speak with Robert Skrob , President and Owner of Membership Services, Inc. Robert is a subscription consultant and author of “Retention Point.” He has worked in subscriptions for over 27 years. Today Robert works behind the scenes with some of the biggest subscription brands in the world, focusing primarily on retention and helping them grow their business by losing fewer subscribers. Robert has found that retention issues aren’t usually directly related to what a compa...
Nov 14, 2022•43 min•Ep. 94
On this week’s episode, we chat with Jeff Coyle , Co-Founder and Chief Strategy Officer at MarketMuse . MarketMuse is a subscription-based, AI content planning and optimization software company that helps brands create content-driven journeys. MarketMuse analyzes content to show brands how well they’re telling a story at the page level and how successfully they’re building authority at the site level. They can also produce on-demand content inventories and give predictive ways to define how to i...
Nov 07, 2022•35 min•Ep. 93
