It’s All About the Customer Experience with John Roman at BattlBox

On this episode, we talk with John Roman, CEO of BattlBox, a monthly subscription for receiving hand-picked outdoor, survival, EDC and other cool gear.

When John started with BattlBox, he actually had another full-time job, and he got to the point where he was working 60 hours per week at each. Something finally had to give, and he went with BattlBox. 

He and his team believe in creating all types of content across all the major platforms, to attract new customers and provide a better customer experience. At one point they noticed that a certain customer was doing online reviews that were generating a lot of new subscribers. They reached out to that customer, and he eventually came on with the company full time.

The company has four tiers, and much to John’s surprise, the top, premium tier has the most subscribers. He talks about looking at products on a need/want scale, and he thinks that their community-building efforts help make that a reality.

They have a very good retention rate, and he discusses some interesting methods they use to mitigate both active and passive churn.

John Roman -

https://www.linkedin.com/in/john-roman/

BattlBox -

https://www.linkedin.com/company/battlbox/

Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.

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