Why Vinyl Album Subscriptions Make Sense with Lloyd Starr at VMP
Episode description
On this episode of the Subscriptions: Scaled podcast, host Nick Fredrick is joined by Lloyd Starr, President and COO of VMP (Vinyl Me, Please), a vinyl album subscription service for audiophiles who prefer the vinyl experience.
Lloyd explains how he has found vinyl lovers to be a little different than people who only consume music through digital streaming. The vinyl experience is more immersive, as it includes the record itself, the cover art and the liner notes, not to mention the equipment and space required for a vinyl collection.
Lloyd and his team have discovered that since their users share the same type of music experience, it is only natural that their subscriber base naturally morphs into a community.
This community connection has made VMP a music curation service and music community service, which is what makes their user base perfect for a thriving subscription company.
Lloyd Starr - https://www.linkedin.com/in/lloydstarr/
VMP(Vinyl Me, Please) - https://www.linkedin.com/company/vinyl-me-please/
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