In this week’s episode of Subscriptions: Scaled , we sit down with Paul Jarrett , Co-Founder & CEO at Bulu . Bulu launches and manages hundreds of subscription box, kitting, and specialty fulfillment projects. Impressively, the company can kit up to 100,000 packages in one day. Brands working with Bulu receive plenty of perks, including order management software and shipping rate discounts. The episode begins with Paul talking about Bulu and how the company first became established. We later...
Jul 26, 2021•55 min•Ep. 32
Starting a subscription-based company is challenging enough, but starting one in the fickle world of fashion presents its own set of challenges to overcome. On this episode of the Subscriptions: Scaled podcast, host Nick Fredrick is joined by Avi Zolty , Founder of EarFleek—a subscription fashion earring platform. Avi tells Nick about the unconventional ways that EarFleek acquires customers, how it engages with them even when they aren’t receiving physical products, and how it uses customer feed...
Jul 19, 2021•40 min•Ep. 31
On this week’s episode of Subscriptions: Scaled , we speak with Jason Roos , Co-founder at Steepster . Steepster is the world’s largest tea community. It allows members to keep track of the teas they’re drinking, receive recommendations from friends, and discover new teas. Steepster offers a tea subscription service bringing a sampling of hand-picked teas to member’s doorsteps each month. Tea lovers can try new teas sourced from around the world by a large variety of premium tea brands. In this ...
Jul 12, 2021•41 min•Ep. 30
On this week’s episode of Subscriptions: Scaled, we speak with Andrei Rebrov , CTO & Co-founder at Scentbird . Scentbird is a subscription service that sends customers a trial-sized vial of fragrance from top brands like Prada, Gucci, Nest, Tom Ford, and more for $15.95 per month. The episode begins with Andrei talking about his background and explaining how he became a founder for Scentbird. We learn how Andrei’s role has changed over the years and what the evolution for Scentbird has been ...
Jul 05, 2021•34 min•Ep. 29
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Rachel Soper Sanders , CEO and Co-founder at Rootine . Rootine is a consumer-driven health and human performance company whose mission is to enable users to leverage technology and personalized health data to deliver customized micronutrient formulas as well as plan and track a path to optimal health and performance. Rachel’s decade-long experience in the healthcare space le...
Jun 28, 2021•31 min•Ep. 28
On this episode of the Subscriptions: Scaled podcast, host Nick Fredrick sits down with Marshall Bex, CEO & Founder of Vooks, the first video streaming library of animated children's books. Marshall talks about his early career working with large brands like Nike and Gatorade, and how his experience in taking products to market has helped in his entrepreneurial journey with Vooks. In launching those new products, he learned how to observe consumer behavior in such a way to gain a deep unders...
Jun 21, 2021•37 min•Ep. 27
Ajay Kori is Co-Founder & Chairman of UrbanStems, a plant and flower delivery company that rewrote the book on what was traditionally a business with a reputation for a surprising number of dissatisfied customers. He joins the latest episode of Subscriptions: Scaled podcast to talk with host Nick Fredrick about how UrbanStems has disrupted the flower delivery industry by building a business from the ground up with a laser focus on creating the best customer experience possible. This meant st...
Jun 14, 2021•33 min•Ep. 26
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Nik Hall, Co-Founder at Vitafive. Nik shares Vitafive’s unique journey of going from subscription-only to 5,000 retail stores and back to gaining direct subscribers. Nik opens the episode talking about how he and his partner Garret got into the vitamin business. They started by offering personalized vitamin packs on their website. They were able to scale to seven figures aft...
Jun 07, 2021•34 min•Ep. 25
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Joel Van Horn, CTO of PetPlate. PetPlate is a human-grade dog food company that ships personalized, pre-portioned meals to subscribers. Joel starts the episode sharing his journey from graphic design and product management to being a "white hat hacker." He eventually got into e-commerce consulting so he could start building things again instead of breaking things. Joel looks...
May 31, 2021•38 min•Ep. 24
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Sanjyot P. Dunung , Founder & CEO, Atma Global . Sanjyot shares her unique experience of building a global learning platform for lifelong learners. Sanjyot opens the episode sharing how she built Atma Global starting in 2003 with CD-ROMs, transitioned to DVDs, and now hosts content on a streaming platform. Atma has journeyed from being a B2B company providing content thr...
May 24, 2021•38 min•Ep. 23
Rogan shares a little about his background, then he jumps right into the challenges you face with a seasonal and finite demand subscription product. He discusses the data challenges as an early-stage startup, and how they improvise with a simple Google hack to make predictions and measure performance. A lot of the conversation touches on the unique ways Perlego gains new subscribers. Perlego is constantly testing new acquisition strategies, including a test where the higher cost offer gained mor...
May 17, 2021•29 min•Ep. 22
PetPlate offers various meals and treats for pets, all made from human-grade ingredients in a USDA kitchen with other human food. They are the only pet food made in their facility. Gertrude begins by sharing the unique product creation and delivery strategies PetPlate uses to stand out in its niche. This includes the customization of each delivery according to the customer, and even the packaging, which all lead to advantages for buying their products. Next, she reveals a bit about her journey f...
May 10, 2021•28 min•Ep. 21
For the past five years, Kevin and his team have had the responsibility of streamlining a payment and billing infrastructure that supports this diverse family of companies. Kevin has had the unique challenge of merging ten different payment systems and teams into one seamless system. And his team is designing a payment system that can support new acquisitions. Kevin shares some of the challenges companies face when merging payment systems from different parts of the world. He also talks about so...
May 03, 2021•38 min•Ep. 20
Tim Murphy, CEO of Branch Basics, joins Nick Fredrick, President of Rebar Technology, in this episode of the Subscriptions: Scaled podcast. Branch Basics offers non-toxic, “human-safe” cleaning products. Tim opens the discussion with a history of the company, its brief shut down and reopening, and its commitment to educating consumers on health and wellness. Tim explains how Branch Basics has always sold direct-to-consumer via their website. As they relaunched the company, it became evident that...
Apr 26, 2021•39 min•Ep. 19
Vik brings an interesting perspective to the subscription world with a focus on loyalty. He starts the episode by sharing how loyalty and subscription are great compliments to one another when it comes to creating customers that are happy to pay subscriptions. Vik talks about the real advantage loyalty programs give to subscription businesses. Including the insights that can be gained from loyalty programs and what a business can do with those insights. Vik also discusses why subscription brands...
Apr 19, 2021•33 min•Ep. 18
What is Sunday? Sunday is a subscription lawn care service that uses data and ag tech to help customers have a good-looking yard without a lot of work—and without all the toxic pesticides. Grass is technically America's third largest "crop", taking up 40 million acres of land, whereas organic farms only cover approximately five million acres of land. People understand the importance of not using pesticides on food, but we use about 10X the amount of pesticides on our lawns than we use on industr...
Apr 12, 2021•27 min•Ep. 17
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by John Sherwin, Co-Founder of Hydrant. John touches on various topics including how subscription businesses can identify their target market and primary use case, things to consider when outsourcing technology, and how to offer the best possible customer experience. John opens the episode by sharing the story behind why he first started Hydrant. He states that when he first started tryi...
Apr 05, 2021•32 min•Ep. 16
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Jordan Salvit, Co-CEO and Co-Founder of KitNipBox. Jordan provides insight into what his experience was like founding KitNipBox seven years ago at the forefront of the subscription industry. He also touches on how KitNipBox prioritizes their acquisition strategy, how the product has evolved, and their strategies for customer retention. Jordan kicks off the episode by sharing a few of ...
Mar 29, 2021•31 min•Ep. 15
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Brian Runnals, President and Founder of Recur Outdoors. Brian provides insight into how Recur Outdoors landed upon their current brand strategy and how they differentiate themselves from other subscription businesses. He also shares tips on customer retention, incentives, and building vs. buying. The episode opens with Brian touching on the eight-year history behind Recur Outdoors, as...
Mar 22, 2021•40 min•Ep. 14
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Austin Romansky, Managing Partner at Crema.co. Austin dives into how crema.co markets their subscription to target consumers. He also gets behind the philosophy that allows crema.co to build genuine trust and relationships with subscribers, and how this has all led to decreased churn, and more. Austin kicks off the episode by sharing the story behind how crema.co first started, as wel...
Mar 15, 2021•33 min•Ep. 13
Lissa opens up the episode by giving insight into her experience working at a female-led brand, and she shares how working at a brand that puts supporting women at the core of their business has impacted her experience there. Lissa also explains why EBY decided to pivot from being entirely subscription-based to being a hybrid mix of subscription and e-commerce, crediting EBY’s customers with being the primary drivers of this shift. The episode wraps with Lissa giving her two cents on scaling up ...
Mar 08, 2021•29 min•Ep. 12
Kristin opens up the episode by providing an overview on Fernish and explaining what the product and subscription model look like. She shares that at Fernish, their primary goal is to allow people the flexibility to change their furniture with their needs and not have to deal with committing to bulky assets. She continues by expanding on the importance of customer experience. She states that contrary to many other companies in the subscription furniture space, Fernish starts from the customer’s ...
Mar 01, 2021•26 min•Ep. 11
Sai kicks off the episode by sharing that Wing first came to life when four roommates in a messy college dorm room scrambled to find a cleaning service the night before their parents were due to visit. Their efforts were futile, and that’s where the idea for having an on-demand personal assistant was born. Sai also touches on how COVID-19 impacted the business, specifically in causing it to pivot from being B2C to B2B. He also dives into how Wing decided to price its subscription offerings, stra...
Feb 22, 2021•42 min•Ep. 10
Kimberly opens up the episode by describing Go Together as a subscription-based platform that organizes school transportation for students. She takes listeners on her journey with Go Together, which started with acquiring a carpool company, before pivoting to the software-based edtech company it is now. Kimberly continues by diving into why she first decided to co-found Go Together. She credits the line, “Opportunities of a lifetime must be seized in the lifetime of the opportunity” with impacti...
Feb 15, 2021•37 min•Ep. 9
David is one of the founding partners at ClickFunnels, a subscription-based SaaS company that helps entrepreneurs build sales funnels for their businesses. Drawing from his extensive marketing experience and time at ClickFunnels, David is able to offer insider tips stemming from years of experimentation and innovation on subscriber acquisition and engagement. David kicks off the episode by offering invaluable insight into best practices for onboarding new subscribers. He specifically highlights ...
Feb 08, 2021•29 min•Ep. 8
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Sinohe Terrero, CFO at Envoy, to dive into the ins and outs of running a successful subscription business, particularly in the context of subscription startups. Sinohe is a serial entrepreneur who has worked at startups that have failed, startups that have IPO’d, and startups that have been acquired. Drawing from his extensive startup experience, he is able to offer invaluable insight...
Jan 18, 2021•29 min•Ep. 7
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Tim Lukens, Founder and CEO at True North Loyalty, to discuss best practices for businesses starting out in the subscription space. Tim Lukens has 20 years of experience in the loyalty and subscription space, and talks leaving Affinion, one of the biggest players in the subscription space, and starting True North Loyalty in order to add more value and customer engagement to the produc...
Jan 11, 2021•27 min•Ep. 6
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, shares his thoughts on what he thinks both new subscription businesses and existing businesses looking to enter into the subscription space should do to achieve success when they first start out. Nick touches on the importance of keeping subscription offerings simple in the beginning. He explains that for new businesses, focusing on their value prop to the consumer and cutting out any extra fluff ...
Jan 04, 2021•26 min•Ep. 5
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Christy Beesley, VP of Merchant Engagement at Rebar Technology, to provide subscription businesses with tips and tricks on how to successfully navigate the holiday season. Nick and Christy kick off the episode by suggesting different methods subscription businesses can use to differentiate themselves from their competitors during the holiday season. This includes providing customers w...
Dec 28, 2020•21 min•Ep. 4
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Brian Kehn, Director of Operations at HomeServe USA, to discuss the changing trends in payments and billing operations, how COVID-19 has affected the subscription space, and how subscription businesses can run best optimize their payment operations. Brian notes that over the last 20+ years of working in subscription billing operations, the main change he’s noticed is a significant inc...
Dec 21, 2020•23 min•Ep. 3
