Leveraging Loyalty to Scale Subscriptions with Vik Mehta, Head of Sales at Velocity Logic

Vik brings an interesting perspective to the subscription world with a focus on loyalty. 

He starts the episode by sharing how loyalty and subscription are great compliments to one another when it comes to creating customers that are happy to pay subscriptions.

Vik talks about the real advantage loyalty programs give to subscription businesses. Including the insights that can be gained from loyalty programs and what a business can do with those insights.

Vik also discusses why subscription brands need to start looking at growth opportunities from the viewpoint of the consumer. He shares how convenience stores are growing their offerings by paying better attention to their customer data and tailoring their offers based on what they’re learning.

You can find this episode’s guest, Vik Mehta, on LinkedIn. You can also find Velocity Logic here. Don’t forget to rate, download, and subscribe to the show, and share this episode with your network. 

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