Subtitle: Notes From The Chick-Fil-A Drive Thru. It’s not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020, the year of COVID-19 definitely focused everyone on making the right changes in order to survive and/or thrive. But, you can’t innovate just for the sake of innovation. You should make changes that your audience wants, needs or demands. It’s not about building the coolest widget but delivering your product/service to your cli...
Jan 20, 2021•30 min
“The Professor” Pritch Pritchard breaks down all the benefits of delegation, a true sign of leadership. For this podcast, we define Delegation as: “Dividing up responsibilities in order to be most efficient in the chain of command. Giving control, authority and responsibility to another person as an opportunity to provide value.” Delegating, when done correctly, is a whole lot more than just telling people what to do. A quite example of leadership. 04:10 Saves time 05:21 Reduce burnout 06:29 Inc...
Jan 06, 2021•24 min
Because we have an “extra” Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests and feedback from you for all of 2020. 00:47 Mr. #SaturdayMorningHustle 01:15 What a year 2020 has been! 02:40 #Adapt #Adopt #Pivot your business 04:02 Cashflow vs. Profitability (just survive) 05:07 The value of leadership 05:30 The Apology Impulse 05:57 #CancelCulture 07:30 The speed of crisis communications 08:00 Protocols ...
Dec 30, 2020•18 min
The next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go “back to normal” in the future. Instead, utilize what you have learned, new tools added and continuing to pay attention to your audience for direction. Unpredictability is very bad for business Adapt, Adopt or Pivot your business model There is no such thing as a “New Normal” COVID-19 stress is impacting everyone No, you’re not pivoting back soon – Slow ...
Dec 16, 2020•25 min
Special guest Corey Walker, Managing Partner of Ncite Partners (https://ncitepartners.com) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more. Walker offers great advice for building a better business structure and red flags mistakes to avoid. 01:41 – About Ncite Partners 3:21 – What drew Walker to Talent Recruiting? 4:00 – Building Corporate Culture 5:58 – Working with 3rd party profession...
Dec 02, 2020•39 min
“The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy for students and professionals. On this episode, we discuss a better explanation of Strategy and Strategic Execution based on a new definition by Andrew Bellay, who runs https://straty.com/ and holds (among other degrees) a Masters of Science in Management Science & Engineering from Stanford University. We discuss, dissect and elaborate on this definit...
Nov 18, 2020•17 min
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing to cancel culture by a national non-profit org. and a billion-dollar tech company that can’t live up to basic expectations. Strap in, we’re calling out leaders for their mistakes and piecing together the lessons we can all learn. The key is learning from our (and other people’s) mistakes. Crisis Communicatio...
Nov 04, 2020•33 min
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of today’s most respected crisis/risk communication scholars: Robert R. Ulmer, University of Nevada/University of Arkansas at Little Rock, Timothy L. Sellnow, University of Central Florida and Matthew W. Seeger – Wayne State University. The Effective Crisis Communication https://www.sagepub.com/hi/nam/e...
Oct 21, 2020•22 min
Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can’t just create a Plan “A” but you also need plans “B” “C” and “D” to cover the variations of COVID-19 recovery, the presidential elections and general uncertainty in the world for the upcoming year. Since COVID-19 started impacting business t...
Oct 07, 2020•28 min
Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief for businesses, IRS red flags/best practices, developing corporate culture, business marketing and self-brand balance. Mathew is an attorney, accountant, small business owner, author, public speaker, monthly TV segment contributor. She is also an Oklahoma Bar Associatio...
Sep 30, 2020•30 min
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. “The Professor” Pritch Pritchard breaks down the definitive actions necessary to make the best of a bad situation like becoming a target of cancel culture or other negative online reputation scenarios. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe . Leave a comment, subscribe to the channel and rate the...
Sep 16, 2020•25 min
EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song. On this episode, we dive deep into keeping the boss/clients super happy by fully developing your marketing process. Specifically, with a focus on managing expectations, crafting the strategy, conducting research, setting goals, establishing objectives, defining tactics (last, not first) and following up with measurement and reporting. Listen, Watch, Subscrib...
Sep 02, 2020•34 min
Episode 99 with special guest Mike Groshong, Master Brewer and Charn Langford, CEO from Broke Brewing Co. one of OKC’s newest breweries. So new, they opened their taproom located on the NW side of Oklahoma City (right off Route 66) just two weeks before the entire state of Oklahoma went into lockdown due to COVID-19. So how did they handle the lockdown as a startup? How did they manage through the following months and how are they doing now as the coronavirus situation changes on a weekly and mo...
Aug 19, 2020•35 min
We’re coming to you via Zoom this episode with special Guest Steve Davis, Business Performance Advisor for Insperity and past Oklahoma Venture Forum chairman. We discuss how your business can manage COVID-19 from an HR, compliance and legal standpoint. We also discuss the future prospects of remote working and the effects on commercial real estate. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe . On every #NeoMarketing podcast, we discuss best practices, latest trends an...
Aug 05, 2020•24 min
A full hour breaking down Business Development into 10 easy-to-understand sections. It's our longest episode for a good reason - Business Development is the central nervous system of any organization. Let's break it all down: Kyle's Top 5: * Marketing is a 2-way conversation * Community building for brands * Business Process Management (BPM) * Change Management * 2 ways to profit Pritch's Top 5: * Leadership training and development * Internal and external communication protocols * Crisis Manage...
Jul 01, 2020•1 hr 3 min
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. Audience Message Measurement Objectives (just not exactly in that order) "The Professor" Pritch Pritchard, APR breaks down the acronym pieces, why each is important and how to use them in business communication. This works for external and internal communications which is extra important right now due to stress, concern and changes related to COVID-19 safet...
Jun 17, 2020•9 min
There's a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem and give you advice, strategy and tactics needed to overcome this obstacle with minimal extra budget (but plenty of extra focus and effort). Along with corporate culture, employee relations and how to best utilize your stimulus checks (Spoiler Alert: #BuyLocal) we also discuss maximizing coronavirus slowdow...
Jun 03, 2020•22 min
Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don't get it, often confusing the various important part of the business plan, getting them out of order or just not paying attention to each aspect. So we're going to walk you through the differences and uses for each business planning element so you can create more effective practices. "The Professor" Pritch Pritchard, APR will explain why he objects to objectives (he really objects to people...
May 20, 2020•22 min
Now more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus customer service. Customer service can make or break any business, so let's spend some time talking about it. While you are adapting, adopting or pivoting your business for COVID-19 limitations and restrictions, you have the opportunity (yes, that the rig...
May 06, 2020•34 min
Ep92: "The Professor" Pritch Pritchard breaks down the elements of a clear and captivating message via the acronym CUBE A (created by Brad Phillips , one of the world’s top media trainers) for internal and external communication. C is for Consistent U is for Unburdened B is for Brief E is for Earworthy A is for Audience Focused We discuss messages v. slogans, types of messages and tips for crafting your memorable message. We also discuss WiFM "What's in it For Me?" and "Not In My Backyard" or NI...
Apr 22, 2020•18 min
With major restrictions placed on business by the COVID-19 outbreak, we go long (46 mins) and very deep into what small businesses need to do RIGHT NOW to survive. #Adapt #Adopt or #Pivot. This episode includes a massive amount of actionable content for businesses in all stages or Coronavirus reaction. Here's the outline. Big Ideas: Adapt & Adopt Before Pivot During, After and the future of business Minor To Major, Big To Small Creating Ethical Opportunity From Struggle Hit the Hardest: Conc...
Apr 01, 2020•46 min
"Crisis doesn't build character, it reveals it." You've heard this many times before. Unless you're Jared Leto or filming the Big Brother Germany tv show you know the world, the United States and the collective business community are in a crisis based on the Covid-19 panic. We discuss best practices for managing any crisis (health-related or not) and why having lapses in ethical standards or taking a "shortcut" is the last thing you want to do in a time of uncertainty. We filmed this a few weeks...
Mar 18, 2020•19 min
How does saying "NO" as often as possible make it possible to say "YES" as much as possible? This theory might seem counterintuitive, but our CEO Kyle Golding is here to explain it all along with how to implement this into your startup, business or career development. How does saying Yes and No appropriately factor into creating success, what are the practical applications and what exactly is "business karma"? Listen to find out. On every #NeoMarketing podcast, we discuss best practices, latest ...
Mar 04, 2020•23 min
Social media is the ultimate double-edged sword. A great opportunity for communication but also a tool for trolls to attack businesses they are unhappy with (warranted or not). According to America's Crisis Management Guru Jim Lukaszewski , there are three steps to managing a social media crisis: (1) Sacrifice (2) Show - Don't Tell (3) Be Transparent. ( via e911.com ) Pritch and Kyle discuss the ideas behind these three steps for managing crisis but then connect specifically to social media via ...
Feb 19, 2020•23 min
When it comes to corporate culture, #SpoilerAlert you’re probably doing it wrong. There are two major types of failure when building and maintaining corporate culture: 1) Not trying hard enough or 2) Trying too hard. Corporate culture should start from the C-Suite and work Top/Down but will continue to work best of it's managed from the bottom of the corporate ladder back toward the C-Suite Bottom/Up. On this episode, we'll explain the best theories behind building and maintaining a productive c...
Feb 05, 2020•35 min
On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc.... and discussing the 6 elements of an correct apology from the book "The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It" by Cary Cooper and Sean O'Meara. So how do you decide when and for what reasons your business, brand or representative should issue a public apology? What are the parameters, who decides what to do and when...
Dec 18, 2019•17 min
Do you have your 2020 strategic plan in place yet? If not you're way behind. On this episode, Golding Group partners Pritch Pritchard, APR and Kyle Golding will discuss the ideas behind business planning and actionable items to help you start, manage and maintain the process. It all begins with this simple trust: Business success comes from balance. Planning vs. Adaptability Structure vs. Creativity Long-Term Thinking vs. Short-Term Actions So, where and how do you get started creating a strateg...
Dec 04, 2019•18 min
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through S.M.A.R.T. (yes, it's an acronym and we'll explain it) planning and how to "bake in" measurements for every project from the very beginning. Its Q4 of 2019 and 2020 is right around the corner. You really need to have all your planning done for next year right now: communications, budget, econ...
Nov 20, 2019•22 min
This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes us, right here on this podcast. So, how did we do? Did we get our predictions right and how are these predicted trends working in 2019? What's next for 2020? Let's talk about it. On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital...
Nov 06, 2019•29 min
Part 2 of our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. Presentation Slide deck: http://bit.ly/CrisisCommProtocol Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised! The best protection for brand...
Oct 16, 2019•20 min
